Questions and Answers
What is the mission of the TABC?
What are the legal responsibilities of a winery? (Select all that apply)
What happens to excise taxes as alcohol content increases?
The tax increases.
A ______ county has no sales of alcoholic beverages legal anywhere in the county.
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What must appear on a wine label?
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All optional information appears on wine labels.
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What defines an appellation of origin?
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Why do people visit wineries instead of purchasing wine at a grocery store? (Select all that apply)
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What are some components of testing room management? (Select all that apply)
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Which of the following are types of tasting room designs? (Select all that apply)
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What are some common types of winery events? (Select all that apply)
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What should be considered when planning wine events?
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Which grape growing region in Texas is considered the best?
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What challenges do grape growers face in Texas? (Select all that apply)
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What is the total economic impact of the Texas wine industry?
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Which AVAs belong to Texas? (Select all that apply)
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What is Pierce's Disease and how is it spread?
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What is marketing in the context of wine?
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Sales is about preparing the ground for marketing.
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What are the Four P's of Marketing? (Select all that apply)
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What does SWOT analysis stand for?
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What are the distribution channels for wine? (Select all that apply)
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What contributes to wine quality? (Select all that apply)
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What are the components of terroir?
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Study Notes
Role of TABC & TTB
- TABC: Texas Alcohol Beverage Commission; ensures public health and safety through fair administration of the Alcoholic Beverage Code at the state level.
- TTB: Alcohol & Tobacco Tax & Trade Bureau; collects federal excise taxes on alcohol and tobacco, assuring compliance with federal regulations on permitting, labeling, and marketing.
Legal Responsibilities of a Winery
- Must pay taxes and comply with federal, state, and local regulations.
- Required to maintain accurate records and operate legally.
- Must control product distribution, ensuring it does not reach minors or intoxicated individuals.
General Understanding of Excise Taxes
- Federal and state excise taxes increase with alcohol content.
- Wine taxation varies based on type and alcohol percentage.
- Beer is the least taxed, while spirits incur the highest tax.
Dry vs. Wet vs. Partially Wet County Status
- Dry counties: Prohibit all sales of alcoholic beverages.
- Partially wet counties: Allow sales in limited areas or types (e.g., only beer and wine).
- Wet counties: Permit sales of alcoholic beverages throughout the entire county.
Mandatory Wine Label Information
- Required: Brand name, class/type designation, and alcohol content.
- Must include on the label: Bottler's name and address, net contents, sulfite declaration, and health warning statement.
Optional Information on Wine Labels
- May include details such as production methods: produced, blended, cellared, or prepared.
Explanation of Semi-Generic Names on Wine Labels
- Grandfather Provisions permit certain semi-generic names (e.g., Burgundy, Champagne) from labels approved before March 10, 2006.
Explanation of Appellation of Origin
- Required on labels if grape variety, vintage date, semi-generic designation, or estate bottled is mentioned.
- Represents a geographical representation that conveys specific quality or characteristics tied to the location of production.
Reasons for Visiting Wineries vs. Grocery Stores
- Visitors seek unique experiences and personal connections within the wine industry.
- Interest in behind-the-scenes processes and interactions with winemakers.
Components of Tasting Room Management
- Focus on public relations, sales strategies, inventory management, and maintenance of facilities.
Types of Tasting Room Designs
- Shop & Go: Quick, retail-focused.
- Stay & Play: Comfortable for longer visits.
- Destination: Attractive and inviting.
- Tourist Attraction: Focused on visitor experiences.
Common Types of Winery Events
- Includes weddings, parties, wine trails, concerts, tastings, educational events, and festivals.
Wine Service Considerations
- Types of wine: Red, white, dry, sweet; must consider seasonality and venue (indoor vs. outdoor).
- Serving sizes: Standard bottle holds 750 ml; 10-12 bottles per case; pour approximately 5 glasses per bottle.
- Use appropriate glassware and serving temperatures, ensuring order is maintained (e.g., dry before sweet).
Planning for Wine Events
- Factors to determine include the venue, quantity and selection of wines, pour sizes, and featured flights.
Four Grape Growing Regions in Texas
- High Plains: Best region, known for affordable costs and deep soils.
- Hill Country: Second best, prone to drought and freeze risks.
- North Texas: Faces cold winters and hail.
- Gulf Coast: Experiences hot, humid summers.
Challenges of Grape Growing in Texas
- Issues include phylloxera, Pierce's Disease, early spring freezes, fungal diseases, and excessive rain.
Texas Wine Industry Statistics
- Contributes $13.1 billion to the economy with 394 wine producers and 4,368 vineyard acres.
- Generates 104,627 jobs with $4.3 billion in wages and attracts 1.7 million tourists.
Texas AVAs (American Viticultural Areas)
- Bell Mountain, Texas Hill Country, Fredericksburg in Hill Country, Texas High Plains, Texoma, Davis Mountain, Mesila Valley, and Escondido Valley AVAs.
Pierce's Disease Overview
- Introduced in California in 1989; spread by sharpshooters.
- $60 million invested in research since 1998 to manage this disease.
- Tolerant grape varieties include Blanc Du Bois and Black Spanish (Lenoir).
Explanation of Marketing
- Encompasses techniques for promoting, selling, and distributing products.
- Involves multiple functions designed to transition products from producer to consumer.
Marketing vs. Sales
- Marketing sets the stage for sales efforts; sales involve converting inventory to revenue.
Four P's of Marketing
- Promotion: Marketing communication strategies.
- Product: The unique items being offered.
- Price: Cost considerations impacting sales.
- Place: Distribution channels for reaching consumers.
Target Market, Brand, & SWOT Analysis
- Target Market: Defines customer base essential for sales efforts.
- Brand: Represents a unique identity and value proposition.
- SWOT: Analyzes internal strengths/weaknesses and external opportunities/threats.
Placement of Wine
- Distribution channels include tasting rooms, wine clubs, wholesale operations, and special events.
Explanation of Wine Quality
- Reflects a subjective assessment of excellence, which can be influenced by appearance, price, branding, and ambiance.
Components of Terroir
- Discusses the interplay between grapevines, climate, and soil.
- Factors: variety, rootstock, and environmental conditions (temperature, moisture levels).
- High terroir expression requires full ripeness at harvest and limiting factors affecting yield and growth.
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Prepare for your HORT 416 final exam with these flashcards that cover key concepts including the roles of the TABC and TTB. Understand the significance of these agencies in regulating alcohol and tobacco in Texas and at the federal level. These flashcards will help solidify your knowledge for a successful exam.
