Hootsuite Platform Certification Exam Flashcards

Hootsuite Planner and Features

• The Hootsuite Planner does not allow performing a geo-search.
• Automation triggers in the Promote feature analyze past post performance to recommend candidates for paid promotion.
• To create multiple variations of a campaign post without altering the original, use the "Duplicate a Draft" feature.
• The social profile picker in the Hootsuite Composer selects which social profiles to publish a post to.

Hootsuite Analytics and Reporting

• Sharing a report with colleagues provides continuous access to updated data, unlike sending a static PDF.
• Reports are customizable and tailored to what stakeholders want to see.
• The Post Performance area within Hootsuite Analytics is updated for the first 7 days a post is live and helps review metrics by network.
• Customized Hootsuite Analytics Reports can track metrics relevant to campaign KPIs for client updates.

Engagement and Collaboration

• The Hootsuite Inbox allows users to view all reactions, comments, and private messages on connected social threads.
• Collaboration on Instagram Stories is efficient by scheduling them in the Planner for review and approval.
• Interacting with your audience through Hootsuite creates specific streams for efficient monitoring and responsiveness.
• Assignments are not a collaboration feature available in Hootsuite’s mobile app.

Instagram Management

• Instagram Business accounts allow for direct publishing without using the Instagram app, and for videos over 60 seconds.
• Instagram posts published via Hootsuite cannot include location tags or swipe-up links from the Composer.
• To manage an Instagram without Facebook Page access, request Super-Admin permissions or ask the page owner for Admin rights.

Publishing Techniques and Tools

• The Bulk Composer allows for scheduling up to 350 posts at once in specific formats.
• Hootsuite's Photo Editor provides several tools to optimize images for sharing across social media platforms.
• You can save time when publishing to Pinterest by scheduling and posting to multiple accounts simultaneously.

Additional Features and Integrations

• Integrating with the Google Cloud app provides direct access to brand-approved visual assets stored on Google Drive.
• Hootsuite Organizations is a tool for team collaboration and specifying permissions for social media operations.
• Users can add and customize social accounts and streams within the Hootsuite dashboard to streamline content monitoring.

Learning and Proficiency

• Completing the Hootsuite Academy Platform Certification Course is recommended to demonstrate proficiency to potential employers.
• Hootsuite resources such as the Blog, Resource Library, Academy, and Help Centre provide best practices for social media management.

General Knowledge on Hootsuite Operations

• Auto-generating content similar to competitors' posts is not an advantage of managing Instagram through Hootsuite.
• Hootsuite allows instant collaboration on social media activities via its mobile app features.
• Hootsuite supports bulk scheduling and managing various network campaigns effectively from a single platform.### Hootsuite Features and Functions
• Hootsuite Composer allows users to create and schedule social media posts efficiently, enabling them to manage multiple accounts.
• The Drafter Integration assists teams in collaborating on content drafts before finalization, facilitating better teamwork and communication.
• Google Cloud integration enhances Hootsuite's capability by providing robust data storage and processing for social media analytics.
• Hootsuite Planner enables users to visualize and strategize their posting schedule, ensuring a cohesive campaign across platforms and time.
• Hootsuite Alerts notify users of important updates or interactions, allowing for timely responses to audience engagement.
• The Hootsuite Mobile App provides management tools on the go, enabling social media managers to engage with their audience anywhere.
• Amplify empowers employees to share company-approved content, expanding the reach of posts and increasing brand visibility.

Campaign Management with Hootsuite

• For a Halloween campaign with a week-long strategy involving 15 scheduled Instagram posts, multiple Hootsuite features would streamline the execution.
• Active monitoring of audience response, mentions, and hashtags during the campaign is crucial for engagement and improving brand interaction.
• Continuous automated reporting through Hootsuite Analytics allows teams to evaluate performance metrics in real-time, optimizing future posts based on gathered data.
• Utilizing Hootsuite Inbox ensures all messages and comments are managed in one place, improving response times and boosting audience satisfaction.
• Setting up various Streams within Hootsuite gives managers visibility into specific searches, published posts, and social media interactions, enhancing monitoring capabilities.

Test your knowledge on Hootsuite features with these flashcards designed for the Hootsuite Platform Certification Exam. Focus on key functionalities such as the Planner and Promote feature, ensuring you're well-prepared for the exam.