Hootsuite Certification Exam Quiz & Flashcards

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Questions and Answers

Which of the following Hootsuite tools are not relevant to monitoring engagements and flagging negative comments? (Pick two)

Hootsuite Amplify

Hootsuite Planner

Hootsuite Inbox

Hootsuite Analytics (correct)

Hootsuite Ads (correct)

Hootsuite Streams (Search, Published Posts, and Comments)

Bulk Composer

What is the best way to demonstrate the impact your social media campaign is having on brand awareness?

Give your client access to your Hootsuite account for them to monitor conversations

Set up an Impressions Stream to monitor the real-time campaign views and export it as a PDF to share

Set up a customized Hootsuite Analytics Report tracking metrics relevant to the campaign KPIs (correct)

Put aside time to sit down with your client and go through relevant conversations

What tools do you need to effectively collaborate on drafts and publish posts while on the go?

Google Cloud

Hootsuite Composer

Hootsuite's Drafter Integration

Hootsuite Planner

Hootsuite Alerts

Hootsuite Mobile App (correct)

Amplify

Which Hootsuite features would be most helpful for managing a week-long Halloween campaign? (Pick all that apply)

All of these Signup and view all the answers

Which of the following actions can not be done in the Hootsuite Planner?

Performing a geo-search Signup and view all the answers

In Hootsuite's Promote feature, what are automation triggers used for?

Putting advertising dollars behind specified posts Signup and view all the answers

What technique or feature would you use to create several variations of a post in Hootsuite?

Duplicate a Draft Signup and view all the answers

What is the purpose of the social profile picker when using the Hootsuite Composer?

To select the social profiles to which you want to publish your post. Signup and view all the answers

What is an advantage of sharing a report in Hootsuite Analytics with a colleague instead of sending a pdf?

Reports provide your colleagues with continuous access to updated data. Signup and view all the answers

Name the area pictured in the Hootsuite Mobile App.

Publisher Signup and view all the answers

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

The content library area Signup and view all the answers

What's the most efficient way to access brand-approved visual assets stored on Google Drive?

Install the Google Cloud app from the Hootsuite App Store to access the assets directly. Signup and view all the answers

How would you finish the setup process for managing Instagram if you don't have access to its Facebook Page?

Ask the owner of the Facebook Page to add you as an Admin or Editor Signup and view all the answers

_ are created within __, similar to how you create individual files within a broader file folder.

Streams; Boards Signup and view all the answers

Which of the following is not a benefit of publishing to Instagram using Hootsuite?

Adding location tags and swipe-up links to your post from within the Composer Signup and view all the answers

Why is it recommended to use Instagram Business accounts when managing Instagram with Hootsuite?

You can publish directly to Instagram without using your phone or the Instagram app. Signup and view all the answers

Why is it more beneficial to interact with your audience using Hootsuite instead of engaging natively?

Hootsuite lets you create specific streams to monitor social media engagements. Signup and view all the answers

Why is it important to add social networks to Hootsuite?

Without adding social networks, you can't take any actions within the Hootsuite dashboard. Signup and view all the answers

What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite?

Schedule Stories in the Planner Signup and view all the answers

What must be enabled in Hootsuite for Instagram Stories to publish successfully?

The Mobile Publishing workflow Signup and view all the answers

What is the function of the Hootsuite Inbox?

To view and engage with all reactions, views, and comments on connected social media accounts. Signup and view all the answers

Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook?

Composer Signup and view all the answers

What is not an advantage of managing Instagram with Hootsuite?

Auto-generate content similar to competitors' highest performing posts Signup and view all the answers

What would you do in the metrics area of the Hootsuite Dashboard?

Review metrics for your social media publishing efforts. Signup and view all the answers

Publishing to Pinterest with Hootsuite saves time because?

You can schedule and post to multiple Pinterest accounts and boards at the same time. Signup and view all the answers

The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

7 days Signup and view all the answers

The Hootsuite Bulk Composer enables you to?

Schedule up to 350 posts at once, including existing scheduled posts. Signup and view all the answers

To get the most out of using Instagram Business Account with Hootsuite, what must you do first?

Connect your Instagram Business account to your Facebook Business Page in Hootsuite. Signup and view all the answers

Within Hootsuite Analytics, what is a report template?

A preset collection of tiles, organized by social network. Signup and view all the answers

The Reports section in Hootsuite Analytics is?

A fully customizable, shareable display of your social accounts' metrics. Signup and view all the answers

Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two)

Use a 24-hour clock format Signup and view all the answers

Hootsuite's Photo Editor includes numerous tools to help you optimize photos. Where can you find the Photo Editor?

All of the options in this list Signup and view all the answers

Anything you want to do in Hootsuite can be found in the , with the main workspace in the _?

Sidebar; center Signup and view all the answers

The Post Performance area within Hootsuite Analytics is the best place to?

Review metrics for your published posts, by network. Signup and view all the answers

With Hootsuite's Mobile App, which of the following is not a feature you would use to collaborate with a teammate?

Assignments Signup and view all the answers

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to?

Enter their name or email address. Signup and view all the answers

In the Composer, which of the following is not an option for attaching an image to a post?

Inserting an image from an Instream Tweet Signup and view all the answers

What is the most popular feature of Hootsuite?

Scheduling and publishing messages to multiple accounts at once Signup and view all the answers

Which option best describes the action being undertaken in the visual?

Creating a stream to search a network for specific terms Signup and view all the answers

Why would you want to add someone to a Twitter list in Hootsuite?

To create a focused feed of similar users such as industry influencers. Signup and view all the answers

What can you do in Hootsuite Publisher?

Schedule posts to multiple accounts and review a publishing calendar. Signup and view all the answers

In Hootsuite Inbox you can view ____________ on connected social media accounts.

All reactions, views, and comments. Signup and view all the answers

What Hootsuite resources would you use to learn best practices for managing your social accounts?

All of these Signup and view all the answers

If you wanted to demonstrate Hootsuite proficiency to potential employers, what would you do?

Complete the Hootsuite Academy Platform Certification Course and add your credential to your LinkedIn Profile. Signup and view all the answers

Hootsuite helps with its YouTube ____________, allowing you to discover new videos based on keywords.

Search stream Signup and view all the answers

'Hootsuite Organizations' is?

A network of partner companies who make apps for the Hootsuite platform. Signup and view all the answers

Which one of the following is not a use case for the 'Hootsuite Organizations' feature?

Plan the content publishing schedule in a calendar format Signup and view all the answers

Study Notes

Hootsuite Planner and Features

The Hootsuite Planner does not allow performing a geo-search.
Automation triggers in the Promote feature analyze past post performance to recommend candidates for paid promotion.
To create multiple variations of a campaign post without altering the original, use the "Duplicate a Draft" feature.
The social profile picker in the Hootsuite Composer selects which social profiles to publish a post to.

Hootsuite Analytics and Reporting

Sharing a report with colleagues provides continuous access to updated data, unlike sending a static PDF.
Reports are customizable and tailored to what stakeholders want to see.
The Post Performance area within Hootsuite Analytics is updated for the first 7 days a post is live and helps review metrics by network.
Customized Hootsuite Analytics Reports can track metrics relevant to campaign KPIs for client updates.

Engagement and Collaboration

The Hootsuite Inbox allows users to view all reactions, comments, and private messages on connected social threads.
Collaboration on Instagram Stories is efficient by scheduling them in the Planner for review and approval.
Interacting with your audience through Hootsuite creates specific streams for efficient monitoring and responsiveness.
Assignments are not a collaboration feature available in Hootsuite’s mobile app.

Instagram Management

Instagram Business accounts allow for direct publishing without using the Instagram app, and for videos over 60 seconds.
Instagram posts published via Hootsuite cannot include location tags or swipe-up links from the Composer.
To manage an Instagram without Facebook Page access, request Super-Admin permissions or ask the page owner for Admin rights.

Publishing Techniques and Tools

The Bulk Composer allows for scheduling up to 350 posts at once in specific formats.
Hootsuite's Photo Editor provides several tools to optimize images for sharing across social media platforms.
You can save time when publishing to Pinterest by scheduling and posting to multiple accounts simultaneously.

Additional Features and Integrations

Integrating with the Google Cloud app provides direct access to brand-approved visual assets stored on Google Drive.
Hootsuite Organizations is a tool for team collaboration and specifying permissions for social media operations.
Users can add and customize social accounts and streams within the Hootsuite dashboard to streamline content monitoring.

Learning and Proficiency

Completing the Hootsuite Academy Platform Certification Course is recommended to demonstrate proficiency to potential employers.
Hootsuite resources such as the Blog, Resource Library, Academy, and Help Centre provide best practices for social media management.

General Knowledge on Hootsuite Operations

Auto-generating content similar to competitors' posts is not an advantage of managing Instagram through Hootsuite.
Hootsuite allows instant collaboration on social media activities via its mobile app features.
Hootsuite supports bulk scheduling and managing various network campaigns effectively from a single platform.### Hootsuite Features and Functions
Hootsuite Composer allows users to create and schedule social media posts efficiently, enabling them to manage multiple accounts.
The Drafter Integration assists teams in collaborating on content drafts before finalization, facilitating better teamwork and communication.
Google Cloud integration enhances Hootsuite's capability by providing robust data storage and processing for social media analytics.
Hootsuite Planner enables users to visualize and strategize their posting schedule, ensuring a cohesive campaign across platforms and time.
Hootsuite Alerts notify users of important updates or interactions, allowing for timely responses to audience engagement.
The Hootsuite Mobile App provides management tools on the go, enabling social media managers to engage with their audience anywhere.
Amplify empowers employees to share company-approved content, expanding the reach of posts and increasing brand visibility.

Campaign Management with Hootsuite

For a Halloween campaign with a week-long strategy involving 15 scheduled Instagram posts, multiple Hootsuite features would streamline the execution.
Active monitoring of audience response, mentions, and hashtags during the campaign is crucial for engagement and improving brand interaction.
Continuous automated reporting through Hootsuite Analytics allows teams to evaluate performance metrics in real-time, optimizing future posts based on gathered data.
Utilizing Hootsuite Inbox ensures all messages and comments are managed in one place, improving response times and boosting audience satisfaction.
Setting up various Streams within Hootsuite gives managers visibility into specific searches, published posts, and social media interactions, enhancing monitoring capabilities.

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Description

Test your knowledge on Hootsuite features with these flashcards designed for the Hootsuite Platform Certification Exam. Focus on key functionalities such as the Planner and Promote feature, ensuring you're well-prepared for the exam.

Hootsuite Platform Certification Exam Flashcards

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