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Hootsuite Platform Certification Exam Flashcards
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Hootsuite Platform Certification Exam Flashcards

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@WellReceivedSquirrel7948

Questions and Answers

Which of the following Hootsuite tools are not relevant to monitoring engagements and flagging negative comments? (Pick two)

  • Hootsuite Amplify
  • Hootsuite Planner
  • Hootsuite Inbox
  • Hootsuite Analytics (correct)
  • Hootsuite Ads (correct)
  • Hootsuite Streams (Search, Published Posts, and Comments)
  • Bulk Composer

    • What is the best way to demonstrate the impact your social media campaign is having on brand awareness?

  • Give your client access to your Hootsuite account for them to monitor conversations
  • Set up an Impressions Stream to monitor the real-time campaign views and export it as a PDF to share
  • Set up a customized Hootsuite Analytics Report tracking metrics relevant to the campaign KPIs (correct)
  • Put aside time to sit down with your client and go through relevant conversations

    • What tools do you need to effectively collaborate on drafts and publish posts while on the go?

  • Google Cloud
  • Hootsuite Composer
  • Hootsuite's Drafter Integration
  • Hootsuite Planner
  • Hootsuite Alerts
  • Hootsuite Mobile App (correct)
  • Amplify

    • Which Hootsuite features would be most helpful for managing a week-long Halloween campaign? (Pick all that apply)

    <p>All of these</p> Signup and view all the answers

    Which of the following actions can not be done in the Hootsuite Planner?

    <p>Performing a geo-search</p> Signup and view all the answers

    In Hootsuite's Promote feature, what are automation triggers used for?

    <p>Putting advertising dollars behind specified posts</p> Signup and view all the answers

    What technique or feature would you use to create several variations of a post in Hootsuite?

    <p>Duplicate a Draft</p> Signup and view all the answers

    What is the purpose of the social profile picker when using the Hootsuite Composer?

    <p>To select the social profiles to which you want to publish your post.</p> Signup and view all the answers

    What is an advantage of sharing a report in Hootsuite Analytics with a colleague instead of sending a pdf?

    <p>Reports provide your colleagues with continuous access to updated data.</p> Signup and view all the answers

    Name the area pictured in the Hootsuite Mobile App.

    <p>Publisher</p> Signup and view all the answers

    Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

    <p>The content library area</p> Signup and view all the answers

    What's the most efficient way to access brand-approved visual assets stored on Google Drive?

    <p>Install the Google Cloud app from the Hootsuite App Store to access the assets directly.</p> Signup and view all the answers

    How would you finish the setup process for managing Instagram if you don't have access to its Facebook Page?

    <p>Ask the owner of the Facebook Page to add you as an Admin or Editor</p> Signup and view all the answers

    _______ are created within ________, similar to how you create individual files within a broader file folder.

    <p>Streams; Boards</p> Signup and view all the answers

    Which of the following is not a benefit of publishing to Instagram using Hootsuite?

    <p>Adding location tags and swipe-up links to your post from within the Composer</p> Signup and view all the answers

    Why is it recommended to use Instagram Business accounts when managing Instagram with Hootsuite?

    <p>You can publish directly to Instagram without using your phone or the Instagram app.</p> Signup and view all the answers

    Why is it more beneficial to interact with your audience using Hootsuite instead of engaging natively?

    <p>Hootsuite lets you create specific streams to monitor social media engagements.</p> Signup and view all the answers

    Why is it important to add social networks to Hootsuite?

    <p>Without adding social networks, you can't take any actions within the Hootsuite dashboard.</p> Signup and view all the answers

    What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite?

    <p>Schedule Stories in the Planner</p> Signup and view all the answers

    What must be enabled in Hootsuite for Instagram Stories to publish successfully?

    <p>The Mobile Publishing workflow</p> Signup and view all the answers

    What is the function of the Hootsuite Inbox?

    <p>To view and engage with all reactions, views, and comments on connected social media accounts.</p> Signup and view all the answers

    Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook?

    <p>Composer</p> Signup and view all the answers

    What is not an advantage of managing Instagram with Hootsuite?

    <p>Auto-generate content similar to competitors' highest performing posts</p> Signup and view all the answers

    What would you do in the metrics area of the Hootsuite Dashboard?

    <p>Review metrics for your social media publishing efforts.</p> Signup and view all the answers

    Publishing to Pinterest with Hootsuite saves time because?

    <p>You can schedule and post to multiple Pinterest accounts and boards at the same time.</p> Signup and view all the answers

    The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

    <p>7 days</p> Signup and view all the answers

    The Hootsuite Bulk Composer enables you to?

    <p>Schedule up to 350 posts at once, including existing scheduled posts.</p> Signup and view all the answers

    To get the most out of using Instagram Business Account with Hootsuite, what must you do first?

    <p>Connect your Instagram Business account to your Facebook Business Page in Hootsuite.</p> Signup and view all the answers

    Within Hootsuite Analytics, what is a report template?

    <p>A preset collection of tiles, organized by social network.</p> Signup and view all the answers

    The Reports section in Hootsuite Analytics is?

    <p>A fully customizable, shareable display of your social accounts' metrics.</p> Signup and view all the answers

    Which two steps must you take when scheduling posts using the Bulk Composer? (Pick two)

    <p>Use a 24-hour clock format</p> Signup and view all the answers

    Hootsuite's Photo Editor includes numerous tools to help you optimize photos. Where can you find the Photo Editor?

    <p>All of the options in this list</p> Signup and view all the answers

    Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________?

    <p>Sidebar; center</p> Signup and view all the answers

    The Post Performance area within Hootsuite Analytics is the best place to?

    <p>Review metrics for your published posts, by network.</p> Signup and view all the answers

    With Hootsuite's Mobile App, which of the following is not a feature you would use to collaborate with a teammate?

    <p>Assignments</p> Signup and view all the answers

    To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to?

    <p>Enter their name or email address.</p> Signup and view all the answers

    In the Composer, which of the following is not an option for attaching an image to a post?

    <p>Inserting an image from an Instream Tweet</p> Signup and view all the answers

    What is the most popular feature of Hootsuite?

    <p>Scheduling and publishing messages to multiple accounts at once</p> Signup and view all the answers

    Which option best describes the action being undertaken in the visual?

    <p>Creating a stream to search a network for specific terms</p> Signup and view all the answers

    Why would you want to add someone to a Twitter list in Hootsuite?

    <p>To create a focused feed of similar users such as industry influencers.</p> Signup and view all the answers

    What can you do in Hootsuite Publisher?

    <p>Schedule posts to multiple accounts and review a publishing calendar.</p> Signup and view all the answers

    In Hootsuite Inbox you can view ____________ on connected social media accounts.

    <p>All reactions, views, and comments.</p> Signup and view all the answers

    What Hootsuite resources would you use to learn best practices for managing your social accounts?

    <p>All of these</p> Signup and view all the answers

    If you wanted to demonstrate Hootsuite proficiency to potential employers, what would you do?

    <p>Complete the Hootsuite Academy Platform Certification Course and add your credential to your LinkedIn Profile.</p> Signup and view all the answers

    Hootsuite helps with its YouTube ____________, allowing you to discover new videos based on keywords.

    <p>Search stream</p> Signup and view all the answers

    'Hootsuite Organizations' is?

    <p>A network of partner companies who make apps for the Hootsuite platform.</p> Signup and view all the answers

    Which one of the following is not a use case for the 'Hootsuite Organizations' feature?

    <p>Plan the content publishing schedule in a calendar format</p> Signup and view all the answers

    Study Notes

    Hootsuite Planner and Features

    • The Hootsuite Planner does not allow performing a geo-search.
    • Automation triggers in the Promote feature analyze past post performance to recommend candidates for paid promotion.
    • To create multiple variations of a campaign post without altering the original, use the "Duplicate a Draft" feature.
    • The social profile picker in the Hootsuite Composer selects which social profiles to publish a post to.

    Hootsuite Analytics and Reporting

    • Sharing a report with colleagues provides continuous access to updated data, unlike sending a static PDF.
    • Reports are customizable and tailored to what stakeholders want to see.
    • The Post Performance area within Hootsuite Analytics is updated for the first 7 days a post is live and helps review metrics by network.
    • Customized Hootsuite Analytics Reports can track metrics relevant to campaign KPIs for client updates.

    Engagement and Collaboration

    • The Hootsuite Inbox allows users to view all reactions, comments, and private messages on connected social threads.
    • Collaboration on Instagram Stories is efficient by scheduling them in the Planner for review and approval.
    • Interacting with your audience through Hootsuite creates specific streams for efficient monitoring and responsiveness.
    • Assignments are not a collaboration feature available in Hootsuite’s mobile app.

    Instagram Management

    • Instagram Business accounts allow for direct publishing without using the Instagram app, and for videos over 60 seconds.
    • Instagram posts published via Hootsuite cannot include location tags or swipe-up links from the Composer.
    • To manage an Instagram without Facebook Page access, request Super-Admin permissions or ask the page owner for Admin rights.

    Publishing Techniques and Tools

    • The Bulk Composer allows for scheduling up to 350 posts at once in specific formats.
    • Hootsuite's Photo Editor provides several tools to optimize images for sharing across social media platforms.
    • You can save time when publishing to Pinterest by scheduling and posting to multiple accounts simultaneously.

    Additional Features and Integrations

    • Integrating with the Google Cloud app provides direct access to brand-approved visual assets stored on Google Drive.
    • Hootsuite Organizations is a tool for team collaboration and specifying permissions for social media operations.
    • Users can add and customize social accounts and streams within the Hootsuite dashboard to streamline content monitoring.

    Learning and Proficiency

    • Completing the Hootsuite Academy Platform Certification Course is recommended to demonstrate proficiency to potential employers.
    • Hootsuite resources such as the Blog, Resource Library, Academy, and Help Centre provide best practices for social media management.

    General Knowledge on Hootsuite Operations

    • Auto-generating content similar to competitors' posts is not an advantage of managing Instagram through Hootsuite.
    • Hootsuite allows instant collaboration on social media activities via its mobile app features.
    • Hootsuite supports bulk scheduling and managing various network campaigns effectively from a single platform.### Hootsuite Features and Functions
    • Hootsuite Composer allows users to create and schedule social media posts efficiently, enabling them to manage multiple accounts.
    • The Drafter Integration assists teams in collaborating on content drafts before finalization, facilitating better teamwork and communication.
    • Google Cloud integration enhances Hootsuite's capability by providing robust data storage and processing for social media analytics.
    • Hootsuite Planner enables users to visualize and strategize their posting schedule, ensuring a cohesive campaign across platforms and time.
    • Hootsuite Alerts notify users of important updates or interactions, allowing for timely responses to audience engagement.
    • The Hootsuite Mobile App provides management tools on the go, enabling social media managers to engage with their audience anywhere.
    • Amplify empowers employees to share company-approved content, expanding the reach of posts and increasing brand visibility.

    Campaign Management with Hootsuite

    • For a Halloween campaign with a week-long strategy involving 15 scheduled Instagram posts, multiple Hootsuite features would streamline the execution.
    • Active monitoring of audience response, mentions, and hashtags during the campaign is crucial for engagement and improving brand interaction.
    • Continuous automated reporting through Hootsuite Analytics allows teams to evaluate performance metrics in real-time, optimizing future posts based on gathered data.
    • Utilizing Hootsuite Inbox ensures all messages and comments are managed in one place, improving response times and boosting audience satisfaction.
    • Setting up various Streams within Hootsuite gives managers visibility into specific searches, published posts, and social media interactions, enhancing monitoring capabilities.

    Studying That Suits You

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    Test your knowledge on Hootsuite features with these flashcards designed for the Hootsuite Platform Certification Exam. Focus on key functionalities such as the Planner and Promote feature, ensuring you're well-prepared for the exam.

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