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Hootsuite Certification Exam Study Guide
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Hootsuite Certification Exam Study Guide

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@PromisingStonehenge

Questions and Answers

Why is it important to connect your social networks to Hootsuite? (Select all that apply)

  • Without it, you'll only be able to listen to conversations, but not respond (correct)
  • Without it, you'll only be able to publish messages, but not engage with your audience
  • You can't do anything in Hootsuite without performing this step first (correct)
  • It provides enhanced analytics data

    • What is the most popular and loved feature of Hootsuite?

  • The ability to schedule and publish messages to multiple accounts at once (correct)
  • Geo-locating conversations and geo-targeting messages
  • Social media analytics and metrics
  • The ability to automate all your social media activities

    • Which of the following statements about adding social networks to Hootsuite is false?

  • You can connect Hootsuite to any supported social network to which you have account access.
  • You can connect Hootsuite to your YouTube, Twitter, Facebook, LinkedIn, Instagram, Pinterest, and WordPress accounts.
  • By adding an account you're giving the Hootsuite platform permission to manage that account.
  • You can link any supported social network to Hootsuite, regardless of whether you have account access. (correct)

    • To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two)

    <p>Streams view</p> Signup and view all the answers

    Which of the following is not a feature of Hootsuite? Choose only ONE best answer.

    <p>The ability to fully automate your social media marketing activities (i.e., the Autopilot feature)</p> Signup and view all the answers

    Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook?

    <p>Composer</p> Signup and view all the answers

    If you come across an article online that you'd like to quickly share with your audience, the most effective Hootsuite tool to use is the:

    <p>Hootlet</p> Signup and view all the answers

    Within the Hootsuite Composer, you can transform URLs into what's called an 'Owly' link. Which of the following are reasons you'd want to use this feature? (pick two)

    <p>Owly links are trackable, which means you can track how many people clicked it</p> Signup and view all the answers

    When publishing to Pinterest from Hootsuite, you must include two items, which are:

    <p>A photo and a link</p> Signup and view all the answers

    Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

    <p>Mobile Notification</p> Signup and view all the answers

    When it's time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it's time to press the publish button in the Instagram app?

    <p>Push notification</p> Signup and view all the answers

    The following features are accessible on Hootsuite Mobile:

    <p>Streams, Publisher, Compose box, Search, and Settings</p> Signup and view all the answers

    Study Notes

    Hootsuite Certification Exam Study Guide

    • Connecting social networks to Hootsuite is essential for full functionality, enabling actions beyond just listening, such as engagement and publishing messages.

    • The most popular feature of Hootsuite is the ability to schedule and publish messages to multiple accounts simultaneously.

    • A false statement about adding social networks is that you can link any supported network regardless of account access; account access is required.

    • To connect social media accounts in Hootsuite, utilize the Streams view and the Account & Settings/User Profile areas.

    • Hootsuite does not offer full automation of social media marketing activities, often referred to as the 'Autopilot' feature.

    • The Composer feature is used for drafting and scheduling messages, including those with images, for LinkedIn, Twitter, and Facebook.

    • For quickly sharing an article, the most effective tool is the Hootlet, which allows for instant sharing.

    • Owly links, created in the Hootsuite Composer, are trackable and save character space compared to regular URLs, making them beneficial for tracking clicks.

    • When publishing to Pinterest from Hootsuite, you need to include a photo and a link to finalize your post.

    • To publish a video to Instagram using Hootsuite from a business account, the Mobile Notification workflow is required.

    • For personal Instagram accounts, Hootsuite sends push notifications to alert you when it's time to publish a scheduled message.

    • Accessible features on Hootsuite Mobile include Streams, Publisher, Compose box, Search, and Settings, ensuring mobile management capabilities.

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    Description

    Prepare for the Hootsuite Certification exam with this set of flashcards. This study guide focuses on the importance of connecting social networks to Hootsuite and various functionalities within the platform. Master the key concepts to excel in your certification.

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