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Inglés - C1.1 - TED - What can we learn from shortcuts?

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Inglés - C1.1 - TED - What can we learn from shortcuts?

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Questions and Answers

What are desire paths?

Paths designed by architects

Paths formed by people taking the easiest route (correct)

Paths that are dangerous for pedestrians

Paths that are not commonly used

What should designers focus on when designing?

Designing for aesthetic appeal

Designing for the latest trends

Designing for real needs at low friction (correct)

Designing for high friction

What was the issue with Brasilia's design?

It had too many walkways and pavements

It was too crowded with pedestrians

It had no walkways or pavements (correct)

It was too difficult to navigate

What can launching a service teach designers?

What people really want Signup and view all the answers

Where is a good place to spot desire paths?

On a university campus Signup and view all the answers

What is the benefit of launching a straw man of a service?

It saves time and money Signup and view all the answers

What is the state of the world according to the text?

It is constantly in flux Signup and view all the answers

What is a leading indicator of business success?

Empathy for customers' needs Signup and view all the answers

Why should designers focus on designing for real needs and low friction?

To avoid losing customers Signup and view all the answers

Will desire paths continue to emerge?

Yes, and designers must pave over appropriate ones Signup and view all the answers

Study Notes

Desire paths are paths formed by people taking the path of least resistance.
Designers should focus on designing for real needs at low friction.
Brasilia was designed without walkways or pavements, resulting in dangerous desire paths.
Launching a service can teach designers what people really want.
University campuses are great for spotting desire paths.
Launching a straw man of a service can efficiently spot desire paths.
The world is in flux, and designers must respond to changes.
Empathy for customers' needs is a leading indicator of business success.
Designers should design for real needs and low friction to avoid losing customers.
Desire paths will continue to emerge, and designers must pave over appropriate ones.