Questions and Answers
What are desire paths?
What should designers focus on when designing?
What was the issue with Brasilia's design?
What can launching a service teach designers?
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Where is a good place to spot desire paths?
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What is the benefit of launching a straw man of a service?
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What is the state of the world according to the text?
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What is a leading indicator of business success?
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Why should designers focus on designing for real needs and low friction?
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Will desire paths continue to emerge?
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Study Notes
- Desire paths are paths formed by people taking the path of least resistance.
- Designers should focus on designing for real needs at low friction.
- Brasilia was designed without walkways or pavements, resulting in dangerous desire paths.
- Launching a service can teach designers what people really want.
- University campuses are great for spotting desire paths.
- Launching a straw man of a service can efficiently spot desire paths.
- The world is in flux, and designers must respond to changes.
- Empathy for customers' needs is a leading indicator of business success.
- Designers should design for real needs and low friction to avoid losing customers.
- Desire paths will continue to emerge, and designers must pave over appropriate ones.
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