Podcast
Questions and Answers
At what age did Farnsworth come up with the idea of the electronic TV?
At what age did Farnsworth come up with the idea of the electronic TV?
- 10 years old
- 18 years old
- 16 years old
- 14 years old (correct)
What is one negative effect of television mentioned?
What is one negative effect of television mentioned?
- More people starting outdoor hobbies
- Increase in radio listenership
- Decreased book sales
- Restaurants saw a drop in business (correct)
What was the original purpose of Community Antenna Television?
What was the original purpose of Community Antenna Television?
- To distribute pay-per-view channels
- To provide educational programming
- To give remote areas access to better signals (correct)
- To improve picture quality in urban areas
What significant change did the Public Broadcasting Act of 1967 bring about?
What significant change did the Public Broadcasting Act of 1967 bring about?
Which show is mentioned as a key program in PBS's programming lineup?
Which show is mentioned as a key program in PBS's programming lineup?
Which era followed the Network Era in the order of broadcasting?
Which era followed the Network Era in the order of broadcasting?
What was the purpose of the NBC peacock symbol?
What was the purpose of the NBC peacock symbol?
Viewing options available to modern viewers include all of the following EXCEPT:
Viewing options available to modern viewers include all of the following EXCEPT:
What was one of the significant impacts of the printing press developed by Johannes Gutenberg?
What was one of the significant impacts of the printing press developed by Johannes Gutenberg?
Why did writing emerge as a crucial development in human history?
Why did writing emerge as a crucial development in human history?
Which of the following materials was NOT historically used for writing?
Which of the following materials was NOT historically used for writing?
In the context of censorship, what does 'removing' entail?
In the context of censorship, what does 'removing' entail?
What did the Penny Press typically emphasize in its publication style?
What did the Penny Press typically emphasize in its publication style?
What was one of the notable contributions of Benjamin Franklin to journalism?
What was one of the notable contributions of Benjamin Franklin to journalism?
Which of the following statements about early newspapers is true?
Which of the following statements about early newspapers is true?
What major shift did Penny Papers make in their reporting approach?
What major shift did Penny Papers make in their reporting approach?
What role does news serve according to the provided information?
What role does news serve according to the provided information?
Which of the following artists is associated with the blurring of gender roles in Rock & Roll?
Which of the following artists is associated with the blurring of gender roles in Rock & Roll?
What is the primary goal of public relations?
What is the primary goal of public relations?
Who is considered the father of modern PR campaigns?
Who is considered the father of modern PR campaigns?
What act laid the foundation for the FDA?
What act laid the foundation for the FDA?
Which entity oversees advertising practices in the United States?
Which entity oversees advertising practices in the United States?
What funding model is NOT typically associated with content production and delivery?
What funding model is NOT typically associated with content production and delivery?
Which of the following is NOT a platform for content production and delivery?
Which of the following is NOT a platform for content production and delivery?
Flashcards
Penny Papers
Penny Papers
Innovative newspapers that prioritized covering crime and local news, shifting away from political editorial views to an economic focus.
Public Relations (PR)
Public Relations (PR)
A strategic communication process aiming to build mutually beneficial relationships between organizations and their publics.
Advertising
Advertising
Paid publicity; companies or individuals pay for it to control publicity.
Press Agents
Press Agents
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Ivy Ledbetter Lee
Ivy Ledbetter Lee
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Stakeholders
Stakeholders
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Pure Food and Drug Act
Pure Food and Drug Act
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Funding Models (Media)
Funding Models (Media)
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Printing Press
Printing Press
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Censorship
Censorship
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Legacy Media
Legacy Media
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Written Language Origins
Written Language Origins
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Types of Writing Materials
Types of Writing Materials
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Early Newspaper Development
Early Newspaper Development
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Benjamin Franklin's Newspaper Involvement
Benjamin Franklin's Newspaper Involvement
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Public Broadcasting Act of 1967
Public Broadcasting Act of 1967
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Sesame Street's aim
Sesame Street's aim
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Community Antenna Television (CATV)
Community Antenna Television (CATV)
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Effect of TV on Restaurants
Effect of TV on Restaurants
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Evolution of Broadcast TV
Evolution of Broadcast TV
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Farnsworth's Regret
Farnsworth's Regret
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Color Television's purpose
Color Television's purpose
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Early Cable TV focus
Early Cable TV focus
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Study Notes
Books
- Printed on paper
- Spread ideas
- Standardized language and spelling
- Created mass culture
- Originated in the Middle East (Egypt/Mesopotamia)
Writing's Advantages
- Information storage
- Reading and writing became elite skills
Timeline of Writing
- 1. Pictographs
- 2. Ideographs (Emojis)
- 3. Phonography
- 4. Alphabet
Writing Materials
- Parchment
- Papyrus
- Paper
Johannes Gutenberg
- Created the printing press
- The Bible was the most popular printed item
Types of Control Over Information
- Eliminating: Removing books from libraries
- Removing: Removing pages from books
- Refusing: Refusing to sell books to certain groups
- Threatening: Threatening authors
Censorship
- In the US, it's more local than national
Jeff Bezos and the Washington Post
- Eliminated monthly subscription fees
- Increased audience reach
- Supported technology upgrades
- Increased ambitious reporting
- Gained recognition by bringing in customers from different locations
- Increased online and mobile viewership
Legacy Media
- Traditional media (newspapers, magazines, books, TV)
- Owned by large corporations
News Matters
- Satisfies desire to know things we can't experience personally
- Documents daily life
- Records ordinary and extraordinary events
Early Newspapers
- Oral communication (family/tribe)
- Community leaders/historians
- The Diamond Sutra (oldest known printed book)
Benjamin and James Franklin
- James Franklin published the New England Courant
- First newspaper published without British Crown approval
- Pennsylvania Gazette
- First political cartoon ("Join or Die")
- Added weather reports
Penny Press
- New York Sun
- Independent
- Ignored politics largely
- Focused on human interest stories
- Invented the concept of news and new information
Penny Papers
- Innovative
- Assigned reporters to cover crime/local news
- Changed focus from political editorials to economic base
- Music as a cultural divider (masculinity vs. femininity)
- Blurred gender roles (e.g., Elton John, Boy George, Prince, Grace Jones, Marilyn Manson, Lady Gaga, Harry Styles)
Public Relations (PR)
- Strategic communication to build beneficial relationships
- Attempts to secure favorable media coverage (difficult to control)
- Management function focusing on mutually beneficial relationships
Stakeholders
- People with an interest in issues, events, or occurrences (e.g., Press Agents, PR Practitioners)
Press Agents (Early PR)
- First PR practitioners in the 19th century
- Sought to advance client images using media exposure and staged stunts
Ivy Ledbetter Lee
- Father of modern PR campaigns
- Advised admitting mistakes publicly (e.g., Penn Railroad accident)
Volney Palmer
- Opened the first advertising agency in Philidelphia
Pure Food and Drug Act
- Prohibited sale of adulterated food/drugs in interstate commerce
- Labeled the foundation of a consumer protection agency (FDA)
Who Watches Over Advertising?
- The Federal Trade Commission (FTC)
Content Delivery
- Local broadcast stations
- Networks
- Cable channels
- Streaming services
- Social media platforms
- International production companies
- Advertising
- Subscription
- Pay-per-view
- Public support
Philo T. Farnsworth
- Invented the electronic television at age 14
Television's Impact
- Effect on restaurants: People spent more time at home watching TV
- Ed Sullivan Show popularity and impact
Community Antenna Television (CATV)
- Provided access for remote areas with poor signal
Public Broadcasting Act (1967)
- Turned educational broadcasting into public broadcasting
Public Broadcasting Service (PBS)
- Non-profit, funds for educational/public service programs
- Supported by government, private industry, and viewers (e.g., Sesame Street)
Order of Broadcasting to Streaming
- Television's progression to streaming services.
Color Television
- Introduced color television for a better and more enjoyable viewing experience.
Ted Turner
- Recognition for global village creation and technological advancements in broadcasting.
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Description
Explore the evolution of writing, from pictographs to the alphabet, and the impact of the printing press on mass culture. This quiz covers the materials used for writing, the role of censorship, and key figures like Johannes Gutenberg. Test your knowledge on how the written word has shaped society.
