History of Trade: Phoenician Traders and Roman Merchants
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Questions and Answers

What is a common practice regarding the expenses of co-op marketing campaigns?

  • Retailers don't have to spend any money on advertising.
  • Manufacturers always cover all campaign expenses.
  • Manufacturers and retailers typically share the costs. (correct)
  • Co-op advertising is free for both parties.

    • Who usually takes the lead in co-op marketing?

  • Manufacturers (correct)
  • Ad agencies
  • Consumers
  • Retailers

    • What is one thing manufacturers often specify in co-op marketing agreements?

  • Retail price of products
  • Types of advertisements, expectations, and contribution amount (correct)
  • Retail store hours
  • Product quality standards

    • How do lower costs benefit retailers in co-op advertising?

    <p>Retailers can invest in advertising without spending as much.</p> Signup and view all the answers

    What is a drawback of some manufacturers in co-op advertising?

    <p>They have difficult demands around product presentation.</p> Signup and view all the answers

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