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Questions and Answers
What is a common practice regarding the expenses of co-op marketing campaigns?
What is a common practice regarding the expenses of co-op marketing campaigns?
- Retailers don't have to spend any money on advertising.
- Manufacturers always cover all campaign expenses.
- Manufacturers and retailers typically share the costs. (correct)
- Co-op advertising is free for both parties.
Who usually takes the lead in co-op marketing?
Who usually takes the lead in co-op marketing?
- Manufacturers (correct)
- Ad agencies
- Consumers
- Retailers
What is one thing manufacturers often specify in co-op marketing agreements?
What is one thing manufacturers often specify in co-op marketing agreements?
- Retail price of products
- Types of advertisements, expectations, and contribution amount (correct)
- Retail store hours
- Product quality standards
How do lower costs benefit retailers in co-op advertising?
How do lower costs benefit retailers in co-op advertising?
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What is a drawback of some manufacturers in co-op advertising?
What is a drawback of some manufacturers in co-op advertising?
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