Questions and Answers
What is a common practice regarding the expenses of co-op marketing campaigns?
Manufacturers and retailers typically share the costs.
Who usually takes the lead in co-op marketing?
Manufacturers
What is one thing manufacturers often specify in co-op marketing agreements?
Types of advertisements, expectations, and contribution amount
How do lower costs benefit retailers in co-op advertising?
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What is a drawback of some manufacturers in co-op advertising?
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