History of Dial-Up Internet Services in the Early 90's
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Questions and Answers

During which year did the NSF lift the ban, allowing new companies like Prodigy and CompuServe to enter the market?

  • 1989
  • 2002
  • 1995
  • 1991 (correct)
  • What was the peak market share of Netscape's Navigator browser in 1995?

  • ~95%
  • ~65%
  • ~90% (correct)
  • ~50%
  • Which browser had a peak market share of approximately 95% in 2004?

  • Internet Explorer (correct)
  • Netscape Navigator
  • Google Chrome
  • Apple Safari
  • What was the growth in the number of American households with internet access between 1996 and 2002?

    <p>&gt;60%</p> Signup and view all the answers

    Which factor was NOT mentioned as driving internet adoption during the dial-up era?

    <p>Rise of search engines</p> Signup and view all the answers

    Which new company charged a base fee of $9.95 for 5 hours of online access per month in the early '90s?

    <p>AOL</p> Signup and view all the answers

    Which technology is increasingly used for content creation, analysis, and optimization?

    <p>Artificial intelligence</p> Signup and view all the answers

    What is the main concern raised by Google's plan to phase out third-party cookies in Chrome by late 2024?

    <p>Online advertising effectiveness</p> Signup and view all the answers

    What was 'The World' that appeared in November of 1989?

    <p>First commercial ISP</p> Signup and view all the answers

    What did the National Science Foundation initially ban in relation to the internet?

    <p>Commercial ISPs</p> Signup and view all the answers

    What was the main characteristic of Web 1.0 according to the text?

    <p>'Read-only' web</p> Signup and view all the answers

    What is Google being accused of in the US DOJ lawsuit mentioned in the text?

    <p>Illegally maintaining search dominance</p> Signup and view all the answers

    What major impact did email have on communication according to the text?

    <p>It democratized knowledge access and transformed education.</p> Signup and view all the answers

    Which element of the internet ecosystem significantly impacted traditional retail, according to the passage?

    <p>Portals serving as aggregators of content and commerce</p> Signup and view all the answers

    How did online advertising revenue change from 1998 to 1999 based on the text?

    <p>It doubled, reaching $1.92 billion.</p> Signup and view all the answers

    What factor drove the growth of online advertising, as discussed in the passage?

    <p>Real-time data associated with finance and sports</p> Signup and view all the answers

    What role did ISPs transition to during the late 1990s according to the text?

    <p>Becoming aggregators of content and commerce</p> Signup and view all the answers

    What did the term 'stickiness' refer to in the context of the text?

    <p>Increasing audience engagement to drive ad revenue</p> Signup and view all the answers

    Study Notes

    The Rise of the Internet: A Timeline

    • The National Science Foundation (NSF) lifted the ban on commercial activity on the internet in 1991, opening the door for companies like Prodigy and CompuServe.
    • Netscape's Navigator browser peaked at 85% market share in 1995.
    • Internet Explorer, developed by Microsoft, held a dominant 95% market share in 2004.
    • The number of American households with internet access grew significantly from 12% in 1996 to 48% in 2002.

    Key Drivers of Internet Adoption

    • While several factors like cost-effectiveness, convenience, and information accessibility drove internet adoption during the dial-up era, the text did not mention social media as a driving force.

    Early Players in the Internet Landscape

    • Prodigy, an early online service provider, offered a monthly subscription of $9.95 for 5 hours of internet access in the early '90s.
    • The World, launched in November 1989, is described as one of the early examples of the internet.

    The National Science Foundation and Early Internet Restrictions

    • The NSF initially banned commercial activity on the internet.

    Web 1.0 & Key Characteristics

    • Web 1.0, the first generation of the World Wide Web, is characterized by static websites and limited user interaction.

    Google's Dominance & Antitrust Concerns

    • The US Department of Justice (DOJ) lawsuit against Google alleges that the tech giant has engaged in anti-competitive practices to maintain a dominant position in the digital advertising market.

    Transformation of Communication & Commerce

    • Email revolutionized communication, enabling instant global connectivity.
    • E-commerce transformed traditional retail, allowing consumers to purchase goods and services online.
    • Online advertising revenue experienced a significant jump from $1.1 billion in 1998 to $2.5 billion in 1999.
    • The growth of online advertising was primarily driven by the increasing number of internet users and the effectiveness of targeted advertising.

    Evolution of Internet Service Providers (ISPs)

    • ISPs shifted their focus from providing access to managing the infrastructure and services during the late 1990s.

    The Concept of 'Stickiness'

    • 'Stickiness' refers to the ability of a website or platform to keep users engaged and returning for extended periods.

    Emerging Technologies & Future Challenges

    • Artificial intelligence (AI) plays an increasingly important role in content creation, analysis, and optimization.
    • Google's decision to phase out third-party cookies in Chrome by 2024 raises concerns about the potential impact on digital advertising and privacy.

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    Description

    This quiz explores the emergence of dial-up internet services in the late 1980s and early 1990s, focusing on companies like Prodigy, CompuServe, and America Online. It covers the limitations of 14.4 kilobits per second modems, pricing structures, and the entry of Microsoft Network (MSN) into the market.

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