10 Questions
When was the first recorded instance of customer relationship management in the field of hospitality?
1400s-1900s
When did John Hertz introduce the Hertz 'Drive-Ur-Self System'?
1946
When did American Airlines introduce the first automated reservation system, The Reservisor?
1946
When was the Magnetronic Reservisor installed by American Airlines?
1952
In which decade did American Airline invest in developing its computerized reservation system in partnership with IBM?
1960s
What was the name of the first computerized reservation system developed by American Airline in partnership with IBM?
SABRE
Which European airline had a reservation system known as CORDA in the 1960s?
SASCO Scandinavian Airlines/SAS
When did Amadeus officially emerge as a reservation system?
1987
Which two systems merged to form Galileo International in 1992?
SABRE and Apollo
What did the Civil Aeronautics Board (CAB) set rules to eliminate in 1984?
Display Bias
Study Notes
Early Developments in Customer Relationship Management and Airline Reservation Systems
- The first recorded instance of customer relationship management in the field of hospitality is not specified, but other significant events in the history of airline reservation systems are:
Development of Airline Reservation Systems
- 1918: John Hertz introduced the Hertz 'Drive-Ur-Self System', a pioneering innovation in the car rental industry.
American Airlines' Reservation Systems
- 1946: American Airlines introduced the first automated reservation system, The Reservisor.
- 1950s: The Magnetronic Reservisor was installed by American Airlines.
- 1960s: American Airlines invested in developing its computerized reservation system in partnership with IBM.
- 1960s: The first computerized reservation system, SABRE, was developed by American Airlines in partnership with IBM.
Other Airline Reservation Systems
- 1960s: The European airline, Air France, had a reservation system known as CORDA.
- 1987: Amadeus officially emerged as a reservation system.
Mergers and Consolidation
- 1992: Galileo International was formed by the merger of two systems, Apollo and Galileo.
Regulatory Environment
- 1984: The Civil Aeronautics Board (CAB) set rules to eliminate discriminatory pricing and other unfair practices in the airline industry.
Explore the historical development of customer relationship management in the hospitality and transportation industries from the 1400s to the 1980s, including the growth of airlines and automobile rental companies.
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