History and Economics of Skiing
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Questions and Answers

Which region has the highest diversity representation among snowsport participants?

  • Southeast
  • Northeast
  • Midwest
  • Pacific West (correct)

Snowboarding lessons have increased in popularity over the years.

False (B)

What percentage of participants are first-timers in skiing and snowboarding?

  • 48%
  • 40%
  • 54% (correct)
  • 57%

Males represent more than 50% of first-time skiers.

<p>True (A)</p> Signup and view all the answers

What percentage of snowsport participants are considered minorities?

<p>12%</p> Signup and view all the answers

What was the median age of snowsports participants in the 2004-2005 season?

<p>36</p> Signup and view all the answers

Most snowsports participants are classified as ______.

<p>intermediates</p> Signup and view all the answers

What is the median age of ethnic minorities participating in snowsports?

<p>25 (A)</p> Signup and view all the answers

During the 2004–2005 ski season, ___% of skiers and snowboarders were white.

<p>88</p> Signup and view all the answers

Match the following demographics to their respective percentages:

<p>Males among helmet wearers = 63% Females in organized groups = 48% Couples without children = 46% First-timers as participants = 54%</p> Signup and view all the answers

Match the snowsport with its typical participant demographic:

<p>Alpine skiing = Older, male, non-Hispanic white Snowboarding = Younger, female, and diverse Telemarking = No specific demographic listed Beginners = Tend to rent equipment and take lessons</p> Signup and view all the answers

In the 2004–2005 season, snowboarders accounted for a smaller percentage of ski resort visitors than alpine skiers.

<p>True (A)</p> Signup and view all the answers

What percentage of the skiing population are ages 45 and over?

<p>Increasing share (C)</p> Signup and view all the answers

What percentage of skiers have over ten seasons of experience?

<p>63%</p> Signup and view all the answers

More skiers learn through organized groups than those who learn independently.

<p>True (A)</p> Signup and view all the answers

What demographic trends are observed regarding family participation in skiing?

<p>Family participation has risen while singles have declined.</p> Signup and view all the answers

Which of the following regions has the highest average visits for snowtubing?

<p>Southeast (B)</p> Signup and view all the answers

Snowtubing is offered equally across all sizes of ski resorts.

<p>False (B)</p> Signup and view all the answers

What is the average cost for a full day of snowtubing at resorts?

<p>$15.40</p> Signup and view all the answers

Snowtubing accounts for a small percentage of visits nationally, but has a much higher percentage in the _____ and _____ regions.

<p>Midwest, Southeast</p> Signup and view all the answers

Match the pricing method with its description:

<p>Hourly rates = Charging a flat fee for a set amount of time Per ride = Charging a fee for each individual ride on the tubing hill Day/night rates = Different prices based on the time of day Hourly blocks = Dividing the total time into smaller blocks and charging for each</p> Signup and view all the answers

Which age group is NOT one of the three roughly equal segments of snowtubers?

<p>19 to 25 years old (A)</p> Signup and view all the answers

Night tubing is equally popular across all regions.

<p>False (B)</p> Signup and view all the answers

What strategy are ski resorts using to attract visitors of all ages?

<p>Expanding winter activities</p> Signup and view all the answers

Flashcards

Ski Season Participation Gender Ratio

In the 2004-2005 ski season, skiers were 59% male and 41% female.

Female Snowsports Participation

Female participation in downhill skiing and snowboarding ranged from 40-43% and 31-33% respectively, over recent seasons.

Family Participation Trend

Family participation in snow sports has increased over time.

Median Age of Snowsports Participants

The median age of snowsports participants increased from 32 to 36 between the 1997-98 and 2004-05 seasons.

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Male Snowsports Dominance

Males were a majority in starting independently, advanced levels of skiing, and snowboarding levels.

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First-Timers in Snowsports

54% of participants are first-time skiers/snowboarders.

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Race/Ethnicity of Skiers (2004-2005)

In 2004-2005, 88% of skiers/snowboarders were white, showing a consistent trend.

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Participation by Household Type

48% of skiers/snowboarders reside in households with children (32% parents) and 16% kids 17 and under.

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Snowtubing Prevalence

Snowtubing is offered at about half of U.S. ski areas, more common at larger and medium resorts, especially in the Southeast and Northeast.

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Snowtubing Visits (2004-2005)

Average snowtubing visits per resort were around 18,271 during the 2004-2005 season, with the Southeast having the most.

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Snowtubing Popularity Variation

Snowtubing's popularity fluctuates geographically. It's a larger part of the overall activity in the Midwest and Southeast compared to other regions.

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Snowtubing Day vs. Night

Most snowtubing happens during the day but a good amount occurs at night, especially in the Northeast, Southeast, and Midwest.

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Snowtubing Age Demographics

Snowtubing participants are roughly evenly distributed among three age groups: 12 and under, 13-17, and 18 and over.

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Snowtubing Pricing Methods

Resorts typically charge by the hour, or use pricing methods like day/night rates, per ride, or hourly blocks, with varying prices.

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Resort Attraction Strategy

Resorts are enhancing customer relations, offering beginner packages, and promoting frequent-rider programs and giveaways to attract snowboarders.

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Expanding Winter Activities

Ski resorts are expanding their winter activities to draw visitors of all ages.

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Minority Snowsport Participation

Ethnic minorities make up a smaller portion (12%) of snowsport participants compared to their representation in the U.S. population (33%).

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Snowboarder Demographics

Snowboarders, especially beginners, are often younger and more ethnically diverse than average snowsport participants.

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Alpine Skiing vs. Snowboarding

Alpine skiers have a longer participation history, with a higher percentage having skied 10 seasons or more (63%) compared to snowboarders (15%).

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Snowboard Interest Trends

Interest in snowboarding is strongest in younger age groups (10-24), but decreases noticeably in the 25-34 age range.

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Advanced/Expert Skiers

Advanced/expert skiers tend to be older, male, and non-Hispanic white. They often have more experience and own equipment.

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Beginner Snowsport Participants

Beginners in snowsports are often younger, female, and diverse. They frequently rent equipment and take lessons.

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Snowsport Participation Plateau

Participation in snowboarding, alpine skiing, and telemarking has stopped growing (plateaued) recently.

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Regional Ski Demographics

The Pacific West has a high percentage of advanced/expert skiers, whereas the Southeast has a high proportion of beginners and first-timers.

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Study Notes

Introduction

  • Skiing's use for recreation began in the 19th century.
  • Norwegian Sondre Norheim developed binding for gliding turns.
  • Downhill skiing developed in the early 20th century.
  • International Ski Federation recognized downhill and slalom skiing.
  • First ski lift in Vermont.
  • Innovations in technology and equipment increased skiing's popularity.
  • World War II and European skiers contributed to development.
  • Advances in metal skis and ski boots boosted popularity.
  • Link between skiing and real estate is strong.
  • Starting skiing early is important for future participation.
  • Decline in teenage participation was a concern.
  • Baby boomer children returning to skiing/snowboarding.
  • Snowboarding is increasing in popularity drawing in more consumers with money.

Economics

  • Number of U.S. ski resorts declined to 492 in 2004-2005.
  • 1983-1994 saw a decline due to competition and smaller resort challenges.
  • Between 1993 and 2000, the number of resorts fluctuated from 503 to 521, then stabilized between 490 and 494.
  • This stability shows overcoming challenges.
  • Remaining resorts demonstrate staying power.
  • The ski industry is highly fragmented.
  • Resorts divided into four groups based on visits (2004-2005):
    • Bottom quartile: Fewer than 38,950 visits
    • Second quartile: Between 38,950 and 110,043 visits
    • Third quartile: Between 110,043 and 233,719 visits
    • Top quartile: 233,719 visits or more
    • Top decile: More than 445,758.
  • Top 20% of resorts controlled about 60% of total visits.
  • No single resort accounted for more than 3% of total skier visits, indicating high fragmentation.

Ski Areas by VTF/H

  • Vertical Transport Feet per Hour (vtf/h) measures a ski area's ability to transport skiers uphill.
  • Large resorts (12,000 vtf/h and up) account for nearly half of skier visits.
  • Small resorts (less than 3,000 vtf/h) account for 16.5% of skier visits.
  • Resorts with medium vtf/h (3,000-11,999) account for 36.3% of skier visits.
  • Larger resorts attract a disproportionately large percentage of skier visits.

Number of Lifts

  • Average vtf/h (vertical transport feet per hour) in ski resorts increased over time due to lift additions.
  • Second-largest resort size group increased by 9.4% in lift additions.
  • Smallest resort size group increased by 5.3% in lift additions.

Top States and Top Regions by Skier Visits (2004-2005)

  • Colorado (11.8 million visits)
  • California (7.8 million visits)
  • Vermont (4.6 million visits)
  • Rocky Mountain region accounted for one-third of skier visits.
  • Northeast accounted for about one-quarter.
  • Pacific West accounted for almost 20% of skier visits.

Capital Improvements (2003-2006)

  • Real estate: 43% of investment.
  • Mountain support & facilities: 41% of investment.
  • New or upgraded lifts: 16% of investment.

Terrain Features

  • Many ski resorts feature terrain parks.
  • Half-pipes: 42%
  • Super pipes: 34%
  • Other specialized terrain features: 11%

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Related Documents

Ski Industry Analysis 2004-2005 PDF

Description

Explore the evolution of skiing from its recreational beginnings in the 19th century to its economic challenges in the early 21st century. Delve into the innovations that boosted skiing's popularity and the factors influencing ski resort numbers in the U.S. This quiz highlights key developments and shifts in the skiing industry.

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