I-R-13 Media Relations 06/13/2017

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Questions and Answers

What must happen before MDFR printed or broadcast materials can be produced?

They need to be coordinated with external media organizations.

They must be coordinated with and approved by the Media Relations OIC. (correct)

They can be produced by any department staff.

They require approval from the department director.

Which of the following statements is accurate regarding the use of MDFR’s logo and name?

They are to be used only for official department business. (correct)

They may be used for personal projects without approval.

They can be used freely for any type of publication.

Unauthorized use for independent publications is allowed with credit.

What should personnel do if they have outside interests that may lead to interviews mentioning their employment with MDFR?

Obtain approval from the Media Relations OIC in advance. (correct)

Interview without any prior approval.

Seek approval from the media organization directly.

Notify their direct supervisor and proceed.

What is required in the email request to the Media Relations OIC for interview approval?

The topic of the interview and name of the media organization. Signup and view all the answers

Under what conditions can images or videos of MDFR personnel taken during working hours be shared with the public?

They may only be shared after approval from the Media Relations OIC. Signup and view all the answers

What is one of the responsibilities of the PIO when handling media requests remotely?

Confirm all facts with the IC/OIC Signup and view all the answers

Which type of information is not allowed to be released to the media?

Cause of the incident if not yet determined Signup and view all the answers

MDFR personnel are permitted to state which of the following during media interviews?

What they did at the incident Signup and view all the answers

Which of the following actions is considered inappropriate during media interviews by MDFR personnel?

Wearing sunglasses Signup and view all the answers

Who is responsible for all communication with the media during an incident with media presence?

The Public Information Officer (PIO) Signup and view all the answers

What is the main purpose of the Public Information Officer (PIO) within MDFR?

To coordinate all media interaction Signup and view all the answers

What must MDFR personnel avoid when presenting descriptions of their activities to the media?

Using technical fire rescue terminology Signup and view all the answers

What must MDFR personnel do before contacting the media?

Receive prior authorization from the Medial Relations OIC or PIO Signup and view all the answers

What is essential for maintaining a positive public image during media interviews?

Presenting a professional appearance and demeanor Signup and view all the answers

Which of the following is considered confidential information according to MDFR guidelines?

The name of the patient Signup and view all the answers

What does the Health Insurance Portability and Accountability Act (HIPAA) primarily address?

Establishing rules for privacy and security of health care information Signup and view all the answers

What should be done if media inquiries relate to department business or policies?

Refer them to Media Relations Signup and view all the answers

When should the Incident Commander (IC) advise the PIO about media presence?

Immediately upon arrival at the scene Signup and view all the answers

In the case of a homicide, who is responsible for communicating details to the media?

On-scene law enforcement agency Signup and view all the answers

Which of the following best describes Media Relations within MDFR?

The team that ensures proper public messaging and department image Signup and view all the answers

How should MDFR personnel respond if asked about a patient's condition during an interview?

Avoid disclosing the patient's condition Signup and view all the answers

What role does a specific individual with firsthand knowledge play during media interactions?

They may act as a spokesperson if designated by the PIO Signup and view all the answers

What should be included in the initial information provided to the PIO by the IC/OIC?

Type and nature of the call Signup and view all the answers

What is the first step MDFR personnel must take regarding media inquiries?

Route all inquiries to Media Relations for handling Signup and view all the answers

What is the appropriate response if asked about the cause of a fire that is still under investigation?

The cause is still under investigation Signup and view all the answers

What is advised against when addressing the media regarding incidents involving injuries?

Releasing patient identities Signup and view all the answers

Study Notes

Media Relations Overview

All media inquiries regarding MDFR topics directed to Media Relations.
Media Relations serves as the official channel for public messaging and liaising with external organizations.

Health Insurance Portability and Accountability Act (HIPAA)

Established in 1996 to regulate the privacy and security of health care information.
Strict rules in place regarding the release of protected health information.

Public Information Officer (PIO) Role

PIO acts as MDFR's spokesperson and coordinates media interactions.
MDFR personnel must not communicate with media directly without Media Relations authorization.

Procedures for Interactions with Media

The Incident Commander (IC) or Officer-in-Charge (OIC) must notify the PIO when media is present at an incident.
PIO maintains responsibility for media communications during incidents and coordinates a media staging area.

Guidelines for Media Interviews

Only factual information regarding personnel actions or observations may be communicated.
Personnel are prohibited from speculating, voicing personal opinions, or discussing department policy during interviews.

Confidential Information Policy

All medical report information, including patient identity and condition, is confidential under HIPAA.
Do not disclose details of incidents such as cause of injuries or names of medical facilities without proper authority.

Emergency Response Media Guidelines

Homicide or serious incidents deemed law enforcement scenes. Media communication should be facilitated by police agencies.
Patient information regarding sensitive cases, such as suicides or shootings, is protected and should be directed to the respective law enforcement agency.

Non-Emergency Media Requests

All non-emergency media inquiries related to department business should go through Media Relations.

Use of MDFR Branding

Official name and logo of MDFR can only be used for authorized department purposes.
All media materials produced by MDFR must receive approval from Media Relations.

Media Engagement for External Interests

Interviews or media appearances discussing MDFR employment require prior approval from Media Relations OIC.
Submissions for approval must include details about the interview topic, involving media organization, and publication date.

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Description

This quiz covers the Health Insurance Portability and Accountability Act (HIPAA) and its implications for media relations in healthcare settings. It explores the rules governing privacy, confidentiality, and security of health information. Understand the procedures for handling media inquiries related to health care topics.