Podcast
Questions and Answers
What was the main concern regarding the 'super agency' concept mentioned in the text?
What was the main concern regarding the 'super agency' concept mentioned in the text?
- The concern of aggressive acquisition strategies by other agencies
- The worry that the agency would lose its boutique vibe
- The stress of redoing a 30-minute film due to interruptions
- The fear that clients wouldn't appreciate the new concept (correct)
What differentiated the previous company from others, according to the text?
What differentiated the previous company from others, according to the text?
- Creating a 30-minute film
- A cool, funky heritage (correct)
- Aggressive acquisition strategies
- Being part of a new, big machine
What was one of the threats discussed in the text related to the 'super agency' concept?
What was one of the threats discussed in the text related to the 'super agency' concept?
- Other agencies adopting aggressive acquisition strategies (correct)
- Creating a boutique vibe
- The need to redo a 30-minute film
- The fear of losing internal strengths
What is the main advice given for creating a business SWOT in the text?
What is the main advice given for creating a business SWOT in the text?
Which category in a SWOT analysis is considered external?
Which category in a SWOT analysis is considered external?
Why was there concern about being perceived as part of a 'big machine'?
Why was there concern about being perceived as part of a 'big machine'?
What would happen if other agencies followed suit with aggressive acquisition strategies?
What would happen if other agencies followed suit with aggressive acquisition strategies?
Why were clients worried about the transition to a 'super agency' concept?
Why were clients worried about the transition to a 'super agency' concept?
'Strengths and weaknesses are internal aspects,' according to the text. What is an example of an internal factor?
'Strengths and weaknesses are internal aspects,' according to the text. What is an example of an internal factor?
Which statement best describes the main emphasis of the text on threats?
Which statement best describes the main emphasis of the text on threats?
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