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10 Questions

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Healthcare Marketing SWOT Analysis

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Questions and Answers

What was the main concern regarding the 'super agency' concept mentioned in the text?

The concern of aggressive acquisition strategies by other agencies

The worry that the agency would lose its boutique vibe

The stress of redoing a 30-minute film due to interruptions

The fear that clients wouldn't appreciate the new concept (correct)

What differentiated the previous company from others, according to the text?

Creating a 30-minute film

A cool, funky heritage (correct)

Aggressive acquisition strategies

Being part of a new, big machine

What was one of the threats discussed in the text related to the 'super agency' concept?

Other agencies adopting aggressive acquisition strategies (correct)

Creating a boutique vibe

The need to redo a 30-minute film

The fear of losing internal strengths

What is the main advice given for creating a business SWOT in the text?

To aim for at least five or six points in total Signup and view all the answers

Which category in a SWOT analysis is considered external?

Opportunities Signup and view all the answers

Why was there concern about being perceived as part of a 'big machine'?

Clients preferred dealing with small boutique agencies Signup and view all the answers

What would happen if other agencies followed suit with aggressive acquisition strategies?

'Big machine' agencies would lose their unique selling point Signup and view all the answers

Why were clients worried about the transition to a 'super agency' concept?

'Super agencies' lacked boutique vibes Signup and view all the answers

'Strengths and weaknesses are internal aspects,' according to the text. What is an example of an internal factor?

'Cool, funky heritage' Signup and view all the answers

Which statement best describes the main emphasis of the text on threats?

Main concern was aggressive strategies by other firms. Signup and view all the answers