6 Questions
Quel outil est utile pour organiser les stratégies de marketing de contenu en regroupant un sujet principal et des sous-thèmes?
HubSpot Topic Clusters
Quel outil fournit des idées de contenu en fonction d'un mot-clé et les classe par ordre alphabétique?
Answer the Public
Quel outil permet de rechercher des mots-clés et de trouver des blogs pertinents pour s'inspirer du contenu?
UberSuggest
Quel outil en ligne permet de voir ce qui est tendance en matière de contenu sur des sites ou des sujets spécifiques?
BuzzSumo
Quel outil est particulièrement utile pour les entreprises B2B cherchant à voir ce qui était populaire dans les 6 derniers mois?
BuzzSumo
Quel outil peut fournir des sujets de blog potentiellement inspirants en quelques secondes à partir d'un simple mot-clé?
Answer the Public
Study Notes
Digital Marketing: A Guide to Creating a Stellar Strategy
Digital marketing is an essential aspect of modern business, with an increasing number of companies turning to online platforms to reach their target audience. To create a successful digital marketing strategy, consider using a combination of the following tools and techniques:
HubSpot Topic Clusters Tool
The HubSpot Topic Clusters tool is a powerful resource for organizing content marketing strategies. It uses a hub and spoke model, with the "hub" representing the core topic and the "spokes" representing subtopics. For example, digital marketing could be the core topic, with content marketing, email marketing, digital advertising, and social media marketing as subtopics.
Answer the Public
Answer the Public is a valuable tool for discovering potential blog topics and content ideas. By entering a keyword, you can receive a list of content ideas in alphabetical order. This can serve as inspiration for your content plan.
UberSuggest
UberSuggest offers keyword research functionality, but it also has a "Content Ideas" tool. By entering a keyword, you can find relevant, well-performing blogs and content that can inspire your own unique content.
BuzzSumo
BuzzSumo is an online application that allows you to search for topics or websites to see what's trending in content. You can adjust the timeframe to view results from the last 24 hours to six months, which is useful for B2B businesses.
Content Marketing Strategy
To create a successful content marketing strategy, follow these steps:
- Set a goal: Define the desired outcome of your content marketing efforts.
- Understand your audience: Identify the target demographics, interests, and needs.
- Content creation: Develop a variety of content types, such as blog posts, videos, and social media updates.
- Promotion plan: Decide on the channels and tactics for distributing your content, such as email newsletters, social media, and SEO.
By combining these tools and techniques, you can create a comprehensive digital marketing strategy that engages your audience and helps you achieve your business goals.
Découvrez comment créer une stratégie de marketing digital efficace en utilisant des outils et techniques tels que HubSpot Topic Clusters, Answer the Public, UberSuggest et BuzzSumo. Apprenez à définir des objectifs, à comprendre votre public cible, à créer du contenu varié et à promouvoir votre contenu pour atteindre vos objectifs commerciaux.
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