Guest Service Technology and Experience Cycle

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Questions and Answers

Which is an example of how technology has improved the delivery of guest service?

  • Making restaurant reservations over the phone
  • Using a plastic guestroom key to open the guestroom door
  • Checking into the hotel at the front desk
  • Ordering room service and having a robot deliver it (correct)

What stage of the guest experience cycle deals with collecting payment for services provided?

  • Pre-arrival
  • Departure
  • Arrival
  • Occupancy (correct)

A husband is attempting to make a reservation at Lucerne's Trattoria for his anniversary. The hostess keeps putting him on hold and when he finally makes the reservation, she cuts him off before he can request that a bottle of champagne be at the table when he and his wife arrive. He is unhappy before the evening even starts. A problem has developed during which stage of the guest experience cycle?

  • Pre-Arrival (correct)
  • Post-Stay
  • Arrival
  • During the Stay

Caleigh's Catering solicits feedback on social media. A customer has posted a critical review on the site. Caleigh feels this is unjustified. How should she handle it?

<p>Contact the customer offline and follow up. (D)</p> Signup and view all the answers

During which stage of the guest experience cycle would an employee follow established guest service procedures, including offering prompt service and keeping guest information and belongings safe?

<p>Occupancy (A)</p> Signup and view all the answers

A restaurant owner who works 12 hours every day of the week wants to have more time for friends and family. Which need is he exhibiting?

<p>Love and belonging (A)</p> Signup and view all the answers

What does Maslow's Hierarchy of Needs explain?

<p>The needs and motivations of people (C)</p> Signup and view all the answers

Match the following needs to their level on Maslow's Hierarchy of Needs:

<p>Physiological Needs = The need for food, water, shelter, and sleep Safety &amp; Security = The need for security and stability, protection from harm Love and Belonging = The need for relationships, love, affection, and belonging Esteem = The need for self-esteem, confidence, achievement, and recognition Self-Actualization = The need to reach one's full potential and to live a life of purpose and meaning</p> Signup and view all the answers

When is a guest experience "seamless?"

<p>When guests do not experience interruptions or issues (C)</p> Signup and view all the answers

Which is an example of secondary research?

<p>Published report (A)</p> Signup and view all the answers

Jen's Coffee Shop is conducting a series of focus groups with local residents to determine possibilities for future expansion. They are also doing one-on-one interviews with local business owners. These are examples of

<p>primary research. (C)</p> Signup and view all the answers

Which is an example of meeting a physiological need?

<p>Shelter (C)</p> Signup and view all the answers

A father decides he is going to take his family on a trip to a popular theme park destination based on a promotional incentive. He has just finished booking his airline and lodging reservations. Which stage of the guest experience cycle is he in?

<p>Pre-arrival (A)</p> Signup and view all the answers

A college student is given four tickets to a sold-out concert. Which need is the student fulfilling?

<p>Self-actualization (B)</p> Signup and view all the answers

Which activity is part of the pre-arrival stage?

<p>Reserve car (A)</p> Signup and view all the answers

A server who has served a family their dinner goes over to check on them. The guests complain that their food was cold. The server apologizes and takes the plates back to the kitchen to heat. She also offers the family free desserts. This is an example of

<p>service recovery. (B)</p> Signup and view all the answers

As a couple checks out of the Hotel Meriden, the front desk agent asks them if their stay was satisfactory and if they need transportation. The agent thanks them by name and says that she hopes to see them on their next trip into Tulsa. This is an example of effective interaction during which stage of the guest experience cycle?

<p>Departure (B)</p> Signup and view all the answers

Why is proper housekeeping important for a guest's experience?

<p>It creates a clean, safe, and comfortable environment. (D)</p> Signup and view all the answers

First and foremost, which needs are guests motivated to meet?

<p>Physiological and safety (D)</p> Signup and view all the answers

Which of the following is not an acronym used as a service recovery model?

<p>GUEST: Greet, Understand listen repeat, Empathize apologize, Suggest solve, Track record document (C)</p> Signup and view all the answers

Which is a way to evaluate guest satisfaction?

<p>Customer survey (C)</p> Signup and view all the answers

Problems can arise in any business. Some problems are small; others are major. What tool can help a company determine which issue to prioritize?

<p>Moments of Truth (D)</p> Signup and view all the answers

When making travel decisions, guests are more likely to trust information about a business from which source?

<p>User-generated reviews (C)</p> Signup and view all the answers

A series of enhanced experiences provided to a guest by a hospitality employee is known as

<p>a moment of truth. (C)</p> Signup and view all the answers

During which stage of the guest experience cycle would a customer write a review of their lodging experience?

<p>Post-departure (B)</p> Signup and view all the answers

What is service recovery?

<p>Resolving complaints to the guest's satisfaction (C)</p> Signup and view all the answers

A group of guests is horseback riding down the cliffs of Rocky Mountain National Park. Their guide directs the group to stop and put down blankets for a picnic lunch. What stage of the guest experience cycle are the guests in?

<p>Pre-arrival (A)</p> Signup and view all the answers

Guests at your hotel ask about dining experiences and available attractions in your area. You should

<p>listen carefully to understand the guests' needs and offer suggestions. (A)</p> Signup and view all the answers

Which of the following is part of the 7 competencies of Guest Service Gold?

<p>Personalizing service for each guest (D)</p> Signup and view all the answers

A guest goes to a restaurant to celebrate his birthday. The service and the food are exactly as the guest expected, and the guest doesn't experience any issues. This type of experience is known as

<p>seamless. (D)</p> Signup and view all the answers

A time when guest service expectations are met or not met is called a

<p>moment of truth. (D)</p> Signup and view all the answers

An employee works behind the scenes at The Yellow Brick Road theme park, providing support for the concessions. During his annual review, his manager notes that he needs to focus more on his team and on guest service. The employee complains that he doesn't deal directly with guests and so this shouldn't matter. He is forgetting about

<p>external customers. (C)</p> Signup and view all the answers

Which of the following is an example of empowerment in a hotel?

<p>A front desk employee offers a free meal to a guest whose room wasn't ready, without asking a manager. (D)</p> Signup and view all the answers

The component of emotional intelligence that considers the feelings of others is

<p>empathy. (A)</p> Signup and view all the answers

Self-awareness, self-regulation, social skills, empathy, and motivation are components of

<p>emotional intelligence. (B)</p> Signup and view all the answers

Match the following with the correct level in Maslow's Hierarchy of Needs:

<p>Physiological Needs = Love and Belonging Safety &amp; Security = Physiological Needs Love and Belonging = Safety &amp; Security Esteem = Love and Belonging Self-Actualization = Esteem</p> Signup and view all the answers

Flashcards

Technology's impact on guest service

Technology improves how guests are served, like using robots to deliver room service.

Guest experience cycle - Departure

The stage where guest payment is processed.

Guest experience cycle - Pre-arrival

The stage before the guest arrives at a hotel or restaurant.

Guest experience issue (reservation)

A problem occurring during the pre-arrival stage of the guest experience cycle.

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Handling customer feedback

Responding to customer complaints or reviews effectively.

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Guest experience cycle - Occupancy

The stage of the guest experience while the guest is at the hotel/residence/restaurant.

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Guest service procedures

Established standards for providing guest service during the occupancy stage, such as providing prompt service and safeguarding their belongings.

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Maslow's Hierarchy of Needs

A theory explaining human needs and motivations, categorized from basic physiological needs to higher-level self-actualization needs.

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Physiological Needs (Maslow)

Basic human needs like food, water, and shelter.

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Self-actualization (Maslow)

The highest level in Maslow's hierarchy, representing personal growth and fulfillment.

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Seamless guest experience

A smooth and uninterrupted guest experience with no issues.

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Secondary research

Using existing research data, such as published reports, to gather information.

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Primary research

Collecting original research data through methods like interviews and focus groups.

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Physiological need example

An example of fulfilling a basic human need, like needing shelter.

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Pre-arrival stage

The phase in the guest experience cycle before guests arrive.

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Technology and Guest Service

How technology enhances the way guests are served, e.g., robots delivering room service.

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Physiological Needs

Basic human needs like food, water, shelter, and sleep.

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Self-Actualization

The highest level of Maslow's hierarchy, where individuals strive for personal growth and fulfillment.

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Pre-arrival Stage Example

Steps involved in the pre-arrival phase, like booking a hotel room.

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Moments of Truth

Key interactions between guests and staff that define the guest experience.

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Service Recovery

The process of addressing and fixing guest issues to ensure their satisfaction.

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Negative Feedback

Customer feedback that is critical or negative regarding a product or service.

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Positive Feedback

Customer feedback that is favorable and complimentary about a product or service.

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Service Standards

Established guidelines and expectations for providing excellent customer service.

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Guest Expectation

The beliefs and desires that guests have about a product, service, or experience.

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Guest Feedback Mechanisms

Channels and tools through which guests can provide feedback, such as surveys and online reviews.

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Customer Service Skills

Abilities and techniques used to provide excellent customer service, such as communication and problem-solving.

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Guest Satisfaction

The overall level of happiness and contentment that guests experience with a product, service, or experience.

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Loyalty

The tendency of customers to repeatedly choose a particular product or service.

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Hospitality Industry

Businesses and organizations that provide services related to travel, lodging, food, and entertainment.

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Employee Satisfaction

The overall level of contentment and motivation that employees feel in their workplace.

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Customer-centric Approach

A business philosophy that prioritizes understanding and meeting the needs of customers.

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Study Notes

Guest Service Technology

  • Technology improves guest service delivery through examples like using plastic guestroom keys, ordering room service with robots, or making restaurant reservations over the phone.

Guest Experience Cycle Stages

  • The guest experience cycle includes stages like Pre-Arrival, Arrival, Occupancy, During the Stay, Pre-Departure, and Departure.
  • Collecting payment falls under the Occupancy stage.
  • Problems arise during 'Pre-arrival' stage when the husband's reservation encounter difficulties at a Trattoria

Caleigh's Catering Feedback

  • Caleigh's Catering received a critical review on social media.
  • The recommended response is to contact the customer offline and follow up.

Guest Service Procedures

  • Guest service procedures include prompt service and keeping guest information and belongings safe.
  • Post-departure is the appropriate stage for employee to follow established guest service procedures.

Maslow's Hierarchy of Needs

  • Maslow's Hierarchy of Needs explains the needs and motivations of guests.
  • The example provided involves a restaurant owner desiring more time for friends and family, highlighting the 'Love and Belonging' need.

Seamless Guest Experience

  • A seamless guest experience occurs when guests don't encounter interruptions or issues.
  • This happens during their whole stay, from the beginning until the end.

Secondary Research Examples

  • Published reports, interviews, and surveys are examples of secondary research.

Jen's Coffee Shop Research

  • Jen's Coffee Shop uses focus groups and one-on-one interviews with local business owners to gather information for future expansion.
  • This falls under 'primary research'.

Physiological Needs

  • Examples of physiological needs include lodging, food, rest, shelter and safe environment.

Guest Experience Cycle Stages and Interactions

  • Examples in the text include booking airline and lodging for a family trip, which demonstrate the 'Pre-arrival' stage.

Guest Service Recovery

  • Service recovery involves resolving guest complaints and restoring satisfaction.
  • A service recovery model is a strategy for handling guest complaints.

Emotional Intelligence Components

  • Self-awareness, self-regulation, social skills, empathy, and motivation are components of emotional intelligence.

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