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Questions and Answers

An engineer is tasked with improving the fuel efficiency of a car engine. Which activity best exemplifies the application of the engineering method in this scenario?

  • Consulting existing literature on engine design and fuel combustion.
  • Implementing a new engine design without prior testing or analysis.
  • Collecting data on the current engine's performance, analyzing it, and using the insights to refine the design. (correct)
  • Relying solely on intuition and past experience to modify the engine components.

A manufacturing company is deciding between two different materials for a product. How can statistics assist in making this decision?

  • By analyzing data on the materials' cost, durability, and performance to make an informed decision. (correct)
  • By choosing the material that is most commonly used in the industry, regardless of specific needs.
  • By providing a subjective opinion on which material looks better.
  • By relying on the marketing team's preference without empirical data.

Which of the following data types would be considered qualitative?

  • The color of cars in a parking lot. (correct)
  • The temperature of a chemical reaction.
  • The height of students in a classroom.
  • The weight of packages shipped from a warehouse.

A researcher is studying the number of defects produced by a manufacturing process each day. Which type of variable is being measured?

<p>Discrete (B)</p> Signup and view all the answers

An engineer wants to determine the optimal temperature for a chemical reaction to maximize product yield. Which method of data collection would be most appropriate?

<p>Designing an experiment to test the reaction at various temperatures and measure the resulting yields. (B)</p> Signup and view all the answers

In a survey about customer satisfaction, respondents are asked to rate their experience on a scale of 1 to 5, with 1 being 'very dissatisfied' and 5 being 'very satisfied'. What type of data is being collected?

<p>Discrete data (B)</p> Signup and view all the answers

Which survey distribution method is MOST suitable when detailed, qualitative responses are required from participants?

<p>Phone surveys (C)</p> Signup and view all the answers

A civil engineer wants to assess the traffic flow at a certain intersection during peak hours. Which data collection method would provide the most relevant information?

<p>Installing video cameras to record the number of vehicles passing through the intersection at different times. (C)</p> Signup and view all the answers

An organization aims to gather feedback from a broad segment of the general public. Which distribution method would be MOST effective for this purpose?

<p>Media Distribution (A)</p> Signup and view all the answers

A company is trying to improve its customer service. They survey customers and find that 80% report being satisfied. Which of the following statements is the MOST appropriate conclusion?

<p>The company should investigate the reasons behind the 20% dissatisfaction to identify areas for improvement. (C)</p> Signup and view all the answers

A community organization seeks to collect data primarily from individuals already utilizing their services. Which survey distribution method would be MOST appropriate?

<p>Drop Boxes (D)</p> Signup and view all the answers

An agency wants to maximize exposure and collect responses from people in a busy area. Which method would be the MOST effective way to distribute the survey?

<p>Convenience sampling (B)</p> Signup and view all the answers

A researcher is planning a mail survey and anticipates a response rate of around 30%. What can they do to improve the validity of the result?

<p>Evaluate the demographics of the responders, and compare that to known demographics of the population being studied. (D)</p> Signup and view all the answers

Which of the following survey methods is MOST efficient for gathering data from a specific group that regularly meets?

<p>Group administration (C)</p> Signup and view all the answers

What is a key consideration when using drop boxes for survey distribution?

<p>They primarily capture feedback from current service users. (A)</p> Signup and view all the answers

An organization is choosing between direct mail and convenience sampling for distributing a survey. What is a key difference they should consider regarding the results?

<p>Direct mail is more likely to reach a broader demographic than convenience sampling. (D)</p> Signup and view all the answers

Which of the following represents a significant limitation of using written surveys for data collection?

<p>Written surveys often suffer from low return rates, potentially leading to a sample that doesn't accurately represent the target population. (D)</p> Signup and view all the answers

When should you consider hiring a professional or partnering with a university to conduct a large-scale survey?

<p>When the resources and expertise needed exceed your internal capacity, and the survey's credibility is important. (C)</p> Signup and view all the answers

What is a primary advantage of allowing respondents time to check records before answering survey questions?

<p>It increases the likelihood of accurate and reliable responses. (D)</p> Signup and view all the answers

Which of the following is a significant limitation of mailed questionnaires compared to other survey methods?

<p>The lack of flexibility in probing for more in-depth answers or clarifications. (B)</p> Signup and view all the answers

What is the MOST important initial step to take when preparing a survey?

<p>Defining the precise purpose of the survey and the specific questions it aims to answer. (D)</p> Signup and view all the answers

How should the characteristics of the target population influence the choice of survey delivery method?

<p>The delivery method should align with the population's familiarity and comfort level with different modes of communication, such as online or written surveys. (C)</p> Signup and view all the answers

What is a key challenge in interpreting the results of a mailed questionnaire regarding non-responses?

<p>Determining whether the non-response is due to an incorrect address or a deliberate choice not to participate. (A)</p> Signup and view all the answers

When determining the appropriate audience for a survey, what is a key consideration?

<p>Identifying the individuals who can provide the most relevant and informed answers to the survey's questions. (D)</p> Signup and view all the answers

When designing a survey, what is the primary purpose of employing open-ended questions?

<p>To encourage respondents to provide detailed, narrative responses. (D)</p> Signup and view all the answers

What distinguishes closed-ended questions from open-ended questions in survey design?

<p>Closed-ended questions provide respondents with predetermined response options. (B)</p> Signup and view all the answers

Which of the following best describes the primary goal of sampling in survey research?

<p>To make inferences about a larger population by studying a representative subset of that population. (C)</p> Signup and view all the answers

In the context of survey design, what is the function of a Likert scale?

<p>To allow respondents to rate their opinions or attitudes on a predefined response scale. (D)</p> Signup and view all the answers

A researcher aims to understand the opinions of all undergraduate students at a large university but only has resources to survey 500 students. What survey preparation step is MOST applicable in this scenario?

<p>Random sampling (C)</p> Signup and view all the answers

Why is it generally recommended to place easier, less sensitive questions at the beginning of a survey?

<p>To establish rapport with the respondent and increase their willingness to complete the survey. (A)</p> Signup and view all the answers

What is a potential consequence of not clearly defining the purpose of a survey before its creation?

<p>All of the above. (D)</p> Signup and view all the answers

What is a critical consideration when addressing sensitive issues in survey questions?

<p>Addressing them discreetly and sensitively to minimize discomfort. (B)</p> Signup and view all the answers

When conducting a survey aiming for a truly representative sample, which factor is most critical?

<p>Guaranteeing every member of the target group has an equal chance of being selected. (B)</p> Signup and view all the answers

What is the primary risk associated with using a sample size that is too small in a survey?

<p>Reduced credibility of the survey findings. (A)</p> Signup and view all the answers

In a survey about youth violence involving youth, parents, and educators, how should the sample sizes for each group be determined?

<p>The sample sizes should be large enough to represent each group, proportional to their population sizes. (C)</p> Signup and view all the answers

What is the most significant concern regarding self-selected respondents in a survey?

<p>They may have a special interest in the topic, leading to unrepresentative answers. (A)</p> Signup and view all the answers

A researcher aims to survey students about their study habits. The student population consists of 1200 undergraduates and 300 postgraduates. If the researcher decides on a total sample size of 150, what would be an appropriate number of postgraduate students to include in the sample to ensure proportional representation?

<p>30 (C)</p> Signup and view all the answers

A survey on community health is distributed via a local newspaper. What potential sampling issue is most likely to arise?

<p>Bias due to self-selection of participants. (D)</p> Signup and view all the answers

What strategy should be employed when surveying multiple distinct groups to ensure each group's perspective is adequately represented?

<p>Use a stratified sampling technique with sample sizes proportional to each group's population size. (A)</p> Signup and view all the answers

A researcher is planning a survey about local environmental issues, targeting both residents and business owners. What initial step is crucial to ensure the sample is representative of both groups?

<p>Creating separate sampling frames for residents and business owners. (C)</p> Signup and view all the answers

In the context of statistical Design of Experiments (DOE), what is the primary purpose of replication?

<p>To obtain an estimate of experimental error and improve the precision of the sample mean. (D)</p> Signup and view all the answers

Why is randomization considered a cornerstone of all statistical methods in Design of Experiments (DOE)?

<p>It averages out the effects of extraneous factors and reduces bias and systematic errors. (A)</p> Signup and view all the answers

What is the main purpose of blocking in the design of an experiment?

<p>To factor out variables not under study and improve the precision of comparisons among factors of interest. (D)</p> Signup and view all the answers

During the pre-experimental planning phase, what is the significance of choosing factors, levels, and ranges?

<p>It helps to define the scope of the experiment and requires engineering judgment or prior test results. (B)</p> Signup and view all the answers

Which of the following is a crucial consideration when performing the experiment?

<p>Carefully monitoring the process and understanding the logistical aspects. (C)</p> Signup and view all the answers

After the experiment is conducted, why is statistical analysis of the data important?

<p>To provide objective conclusions and insights, often aided by graphical methods. (B)</p> Signup and view all the answers

Which activity is part of every experiment?

<p>Conjecture, experiment, analysis, and conclusion (A)</p> Signup and view all the answers

Which of the following is NOT a basic principle of statistical Design of Experiments (DOE)?

<p>Duplication (A)</p> Signup and view all the answers

Flashcards

What is an Engineer?

Someone who solves societal problems efficiently using scientific principles, refining and designing products/processes.

What is Data?

Facts, figures, or information collected about a population or sample's characteristics.

Data (in sensing)

Information output by a sensing device that often needs further processing to be meaningful.

What is Statistics?

The science of learning from data, measuring uncertainty, and making informed decisions.

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Engineering Method

The process used by engineers to solve complex problems and design solutions.

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Refining Products

Existing products are improved upon to enhance functionality, efficiency, or address new needs.

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Designing Products/Processes

Creating entirely new products or processes to meet previously unmet needs or to provide novel solutions.

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Why Study Statistics? (Being Informed)

Statistics helps us become more informed and critically evaluate claims about the world around us.

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Disadvantages of written surveys

Lower return rates, limited expression of reactions, potential for skipped sections, and dependence on the selected sample are all disadvantages of written surveys.

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Large-scale survey options

Hiring an expert or collaborating with local colleagues or a university may provide a formal survey report that is more reliable and credible.

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Survey preparation steps

First, define the survey's purpose; second, determine your audience; third, choose your data collection method.

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Define the survey's purpose

To clarify the survey's goals, address specific questions like demographics, public opinions, or testing a particular concept. It is important to keep in mind the purpose of the survey.

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Influence of survey purpose

The purpose influences question choice, audience selection and delivery method.

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Target audience

Determine who can provide the best answers: the general public, program beneficiaries, specific community segments, or potential members.

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Sampling in surveys

Surveys often rely on sampling, which involves selecting a representative segment of the population instead of surveying everyone.

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Census (in surveys)

A 'census' is surveying the entire population. This contrasts with 'sampling', where only a representative section is surveyed.

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What is Sampling?

Selecting a subset of a population to represent the whole group.

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Representative Sample

Each member has an equal chance of being selected for the survey.

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Adequate Sample Size

A sample that is large enough to accurately reflect the characteristics of the entire population.

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Sample Size and Accuracy

The larger the sample size, the more accurate it reflects the whole population.

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Proportional Sample

Consider the proportions of different groups within the population to ensure fair representation in your sample.

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Self-Selected Sample

Participants volunteer to take the survey, potentially skewing results.

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Self-Selection Bias

These people may have a special interest in answering your survey, so their answers may not be truly representative of the group you are interested in.

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Sample Size Calculator

Using a tool/method to determine the appropriate number of participants needed for reliable survey results.

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Mailed Questionnaires

Surveys sent via mail, allowing respondents to answer at their convenience.

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Open-Ended Questions

Questions designed to elicit detailed, descriptive answers beyond simple 'yes' or 'no' responses.

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Closed-Ended Questions

Specific questions that require a respondent to select from a limited set of predefined answers, often 'yes' or 'no'.

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Multiple Choice Questions

Questions providing a set of answer options, where the respondent selects only one.

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Likert Scale

A scaling method where respondents rate items on a continuum (e.g., Strongly Disagree to Strongly Agree).

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Order of Questions - Easier First

Begin with uncomplicated inquiries to ease respondents into the survey.

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Addressing Sensitive Issues

Handle delicate topics carefully to avoid causing offense or discomfort.

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Avoid Biased Language

Avoid language that triggers prejudice or strong emotions.

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Direct Mail Surveys

Mailing surveys to known addresses; common but may have low response rates.

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Interviews/Phone Surveys

Conducting surveys through direct conversation, suitable for complex questions or participants with reading difficulties.

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Drop Box Surveys

Placing surveys in designated boxes for convenient collection, useful for specific locations or client bases.

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Media Distribution of Surveys

Distributing surveys through newspapers or newsletters for broad reach within a community.

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Convenience Sampling Surveys

Administering surveys in public areas to gather responses and increase organizational visibility.

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Group Administration Surveys

Distributing surveys to attendees of group meetings or gatherings for efficient data collection.

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Presenting Surveys at Meetings

Presenting the survey's purpose during a group meeting to encourage participation.

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Survey Agenda Placement

Collaborate with group directors to schedule survey distribution during meetings.

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Conjecture (in experiments)

A hypothesis that motivates the experimental process.

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Experiment (in DOE)

The test performed to investigate the initial conjecture.

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Analysis (in DOE)

Statistically examining the data obtained from the experiment to find meaning.

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Conclusion (in DOE)

Learning about the initial conjecture based on experimental data.

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Replication

Repeating each factor combination independently to estimate experimental error and get a more precise sample mean.

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Randomization

Running trials in random order to average out extraneous factors and reduce bias.

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Blocking

A experimental design technique to improve precision, and account for variables not being tested.

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Cause-and-effect diagram

A diagram to identify potential causes and their effects on a problem or process.

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Study Notes

  • Math 50 - Engineering Data Analysis, Unit 1 is about obtaining data
  • Engr. Roxanne Joy O. Antonio wrote the text at Mariano Marcos State University, College of Engineering, Department of Agricultural and Biosystems Engineering

Objectives

  • Students should be able to discuss terms related to data analysis
  • Students should be able to classify data as qualitative or quantitative
  • Students should be able to classify variables as discrete or continuous
  • Students should be able to discuss how measurements or data are generated
  • Students should be able to describe data and how they are used for making engineering decisions
  • Students should be able to demonstrate an understanding of the different methods of obtaining data
  • Students should be able to explain the procedures in planning and conducting surveys and experiments

What Engineers Do

  • Engineers solve problems of interest to society with the efficient application of scientific principles by:
    • Refining existing products
    • Designing new products or processes

The Engineering Method

  • Steps includes:
    • Develop a clear description
    • Identify the important factors
    • Propose or refine a model
    • Manipulate the model
    • Confirm the solution
    • Conclusions and recommendations
    • Conduct experiments

Data

  • Data are facts, figures, and information collected on some characteristics of a population or sample
  • These can be classified as qualitative or quantitative data
  • Data are factual information (as measurements or statistics) used as a basis for reasoning, discussion, or calculation
  • Data arw information output by a sensing device or organ that includes both useful and irrelevant or redundant information and must be processed to be meaningful

Statistics

  • Statistics deals with the collection, presentation, analysis and use of data to make decisions, solve problems, and design products and processes
  • Statistics involves learning from data, and of measuring, controlling, and communicating uncertainty; and it thereby provides the navigation essential for controlling the course of scientific and societal advances

3 Reasons to Study Statistics

  • Being informed is the first reason to study statistics
    • An article titled “Kids Gone Wild” summarized data from a survey conducted by the Associated Press
    • Nearly 70% of those who participated in the survey said that people were ruder now than 20 years ago
    • Kids were cited as the biggest offenders
    • As evidence, the author cited a 2004 study by Public Agenda
    • The study indicated that more than one third of teachers had either seriously considered leaving teaching or knew a colleague who left because of intolerable student behavior
  • Making informed judgements
  • Evaluating decisions that affect your life:
    • Other people will use statistical methods to make decisions that affect you as an individual

Statistical Terms

  • Population
  • Sample
  • Data
  • Ungrouped data
  • Grouped Data
  • Parameter
  • Statistic
  • Constant
  • Variable

Example

  • Aim: To determine if all Females over 30 years old in Batac City can lose weight is they use a Vegan diet?
Data Age of subject, weight gain/loss, name or number of subject
Population All female over 30 in Batac City
Sample Only the female in the study in Barangay 1
Parameters Average weight gained/loss of all female over 30
Statistics Average weight gained/loss of female in the study
Variable Starting weight of each sample

Descriptive Statistics

  • Deals with procedures that organize, summarize and describe quantitative data
    • Seeks merely to describe data
  • Common tools include
    • Measures of Central Tendency (Mean, Median & Mode)
    • Measures of Variability (Range, Variance, Standard Deviation)
  • Example:
    • In a Midterm Exam, 25 out of 50 students were able to receive a passing grade and the average score of the class is 75 out of 100

Inferential Statistics

  • Deals with making a judgment or a conclusion about a population based on the findings from a sample that is taken from the population
  • Common tools include
    • Hypothesis Testing
    • Regression Analysis
  • Example:
    • 20% living in the subdivision prefer to drive Toyota cars

The Data Analysis Process

  • Understanding the nature of the problem
  • Deciding what to measure and how to measure it
  • Data collection
  • Data summarization and preliminary analysis
  • Formal data analysis
  • Interpretation of results

A Proposed New Treatment for Alzheimer's Disease

  • The article "Brain Shunt Tested to Treat Alzheimer's" (San Francisco Chronicle, October 23, 2002) summarizes the findings of a study that appeared in the journal Neurology
  • Doctors at Stanford Medical Center were interested in determining whether a new surgical approach to treating Alzheimer's disease results in improved memory functioning
  • The surgical procedure involves implanting a thin tube, called a shunt, which is designed to drain toxins from the fluid-filled space that cushions the brain
    • Eleven patients had shunts implanted and were followed for a year, receiving quarterly tests of memory function
  • Another sample of Alzheimer's patients was used as a comparison group who received the standard care for Alzheimer's disease
  • After analyzing the data, the investigators concluded that the "results suggested the treated patients essentially held their own in the cognitive tests while the patients in the control group steadily declined, However, the study was too small to produce conclusive statistical evidence.” - Based on these results, a much larger 18 month study was planned.
  • That study was to include 256 patients at 25 medical centers around the country and illustrates the nature of the data analysis process
  • A clearly defined research question and an appropriate choice of how to measure the variable of interest (the cognitive tests used to measure memory function) preceded the data collection
  • Assuming that a reasonable method was used to collect the data (we will see how this can be evaluated in Chapter 2) and that appropriate analysis was used, the investigators reached the conclusion that the surgical procedure showed promise
  • They recognized the limitations of the study, especially those resulting from the small number of patients in the group that received surgical treatment, which in turn led to the design of a larger, more sophisticated study
  • As is often the case, the data analysis cycle led to further research, and the process began anew.

Evaluating a Research Study

  • Use the six data analysis steps as a guide for evaluating published research studies
    • What were the researchers trying to learn? What questions motivated their research?
    • Was relevant information collected? Were the right things measured?
    • Were the data collected in a sensible way?
    • Were the data summarized in an appropriate way?
    • Was an appropriate method of analysis used, given the type of data and how the data were collected?
    • Are the conclusions drawn by the researchers supported by the data analysis?

Methods of Data Collection

  • Scientific inquiry generally starts with a hypothesis that a researcher wishes to investigate
  • The investigation requires the collection of data pertinent to the study
  • Data collection begins only after a research problem has been defined and research design finalized

Types of Data

Primary Data Data collected for the first time
Second Data Data already collected and passed through statistical process
  • Primary data are collected for the first time, hence original in character
  • Secondary data are those which have already been collected by someone else and have already been passed through statistical process

Methods of Collecting Primary Data

  • Surveys
    • Personal Interviews
    • Telephone Interviews
    • Mailed Questionnaire Method
      • Schedules sent through Enumerators
    • On-line
    • In-house self administered
    • Focus Group Discussion (FGD)
    • Direct personal interview
    • Indirect oral Interview
  • Observation
    • Participant observation, where the observer takes part in the situation he or she observes
      • This mostly takes part in community settings
    • Non-participant observation, where observer does not participate in the situation
      • The collector collects data by observing behavior without interacting with participants
    • Mechanical observation, where people or situations are to be observed in a closed setting through mechanical devices
  • Experiments
    • Used when the objective is to find out the cause and effect relationship of certain phenomena under controlled conditions
    • This method is usually employed by scientific researchers

Sources of Secondary Data

Internal Sources External Sources
In house publications Ministries, Agencies of government
Letters, Records Reports of international Bodies & foreign government
Databases www., magazines, Journals, newspapers
Associations
Research groups and Companies
Universities/Colleges

Advantages and Disadvantages

Types of Data Advantages Disadvantages
Secondary Data Less expensive and easily accessible that is immediately available May not be applicable, potentially unreliable, and frequently outdated
Primary Data Application and usable, accurate and reliable that is up-to-date Expensive, Not as readily accessible, Not available immediately

Ways By Which Data May Be Collected

  • Objective method:
    • Requires the use of a measuring or counting instrument (meter stick, a weighing scale, a vernier calliper, a color chart, or a counting device)
    • One may collect data by objective means either by measurement or counting, or by observation
  • Subjective method:
    • Relies on the information provided by identified respondents
    • The instrument used to gather data usually comes in the form of a questionnaire
    • Collect data by conducting an interview (form of a personal interview or a telephone interview) or by gathering responses from mailed questionnaires
  • Using existing records:
    • Utilizing existing records
    • The data being collected have been previously collected by another person or institution for some other purpose (usually for administrative reasons)
    • If the researcher's inquiry requires the use of those data, he may collect and use them, properly acknowledging the source of the data

Planning and Conducting Surveys

  • When you want someone’s opinion, you ask for it
    • This seems easy enough, you may be thinking, when you are just dealing with one or a few people
    • But what if you want to know the opinion of an entire town or an entire population?
    • Getting an answer out of everyone in your town or every member of a particular group is obviously impossible
    • So how do you get an idea of what these folks are thinking? You use a survey
  • A survey is a way of collecting information that you hope represents the views of the whole community or group in which you are interested
  • Conducting surveys can be done very simply, or it can be very complicated, depending on how much you want to ask on the survey and the number of people to whom it is administered Three Main Ways
  • Case study surveys
    • Collect information from a part of a group or community, without trying to choose them for overall representation of the larger population
    • You may need to conduct several of these before you get a sense of how the larger community would respond to your survey
    • Case study surveys only provide specific information about the community studied
  • Sampled surveys
    • Asks a sample portion of a group to answer your questions
    • If done well, the results for the sample will reflect the results you would have gotten by surveying the entire group
    • For example, if you want to know what percentage of people in your county would make use of an adult literacy program:
      • Getting every person in a county with 10,000 people fill out a survey would be a HUGE task
      • Instead, you decide to survey a sample of 500 people and find out what they think
    • For the sample to accurately represent the larger group, it must be carefully chosen
  • Census surveys
    • You give your survey questionnaire to every member of the population you want to learn about
    • This will give you the most accurate information about the group, but it may not be very practical for large groups
    • A census is best done with smaller groups - all of the clients of a particular agency for example as opposed to all of the citizens of a city

Important Factors about Surveys

  • Surveys are usually written, although sometimes the surveyor reads the questions aloud and writes down the answers for another person
  • Can be distributed in various ways:
    • Mail, fax, e-mail, through a web page, or the questions can be asked over the phone or in person
  • They collect information in as uniform a manner as possible - asking each respondent the same questions in the same way so as to insure that the answers are most influenced by the respondents' experiences, not due to how the interviewer words the questions

Why Should You Conduct A Survey

  • Collect information about the behaviors, needs and opinions using surveys
  • Can be used to find out attitudes and reactions
    • Measure client satisfaction
    • Gauge opinions about various issues and to add credibility to your research
  • They are a primary source of information
    • You directly ask someone for a response to a question, rather than using any secondary sources like written records
  • You can use surveys to measure ideas or opinions about community issues related to your initiative
    • For example, you may want to know how many people use your services
    • What users think about your services
    • What new users expect from your services and
    • Whether users are satisfied with what you provide

Deciding Whether to Conduct a Survey

  • You will need to decide whether a survey will produce the information you need
  • The information you need may be obtained through other means
    • Informal unstructured conversation that takes place in the course of another activity
    • Census figures
    • Meeting with people in the community; interviews; or observation
  • There are advantages in using surveys
    • Consider whether a survey will be the best way of obtaining the information you need
      • They are a useful method of gathering information, but they are not the only way -A SURVEY may be your BEST CHOICE when:
      1. You need a quick and efficient way of getting information
      1. You need to reach a large number of people
      1. You need statistically valid information about a large number of people
      1. The information you need isn't readily available through other means

Written surveys: Pro and Cons

Advantages of written surveys Disadvantages of written surveys
Large numbers of people can give their input, Low cost, People can respond at their convenience, Avoids interviewer bias, Provides a written record, Easy to list or tabulate responses, Wide range of respondents, No training needed as with interviewing Often has low return rate, Limited alternative expression of respondent's reaction, Depends on the selected sample, May not truly represent of the whole group, Respondent may skip sections
  • If you have decided that what you need is a large-scale,formal survey, hiring someone to do it for you or working with local colleagues or a nearby university may be your best bet
  • If you are going to do it on your own, keep in mind that some people you present your report to may not give much credit to a survey you did on your own

How Do You Prepare A Survey

  • Decide on the purpose of the survey
  • If you have decided to do a survey, you must first be sure exactly why you are doing it.
    • What questions do you want to answer?
    • Is it to get a general idea of the demographics of your area?
    • To find out what people think about a particular issue or idea? or
    • Is there another reason you're considering a survey? In any case, you will need to keep the purpose of the survey in mind throughout the process, as it will influence the choice of questions, the survey population, and even the way the survey is delivered
    • A computer-savvy population can be surveyed over the Internet
    • A population that is largely illiterate shouldn't be asked to take a written survey, and so forth
  • Decide whom you will survey
    • It is time for you to determine your audience - the people who can best answer the questions your initiative needs to ask.
      • Who will you survey?
      • Is it the general public?
      • The current program beneficiaries?
      • People in a specific neighborhood or segment of the community?
      • Potential members?
    • Sampling
    • Almost all surveys rely on sampling - identifying a section of your population that satisfies the characteristics you are trying to survey, rather than trying to do a census
  • Decide what method you will use to collect survey data
    • With sampling, be sure that:
    • Every member of the group you want to survey has an equal chance of being in the sample, and/or you must have a fairly large sample -It is important to make sure that the sample size you choose is adequate and not excessively large or small
    • If too large, it may be impossible to survey everybody effectively and within your budget
    • if too small, your credibility may suffer
    • You can figure out how big your sample should be by using a sample size calculator
  • Sample Design Issues
  • You might also need to give some thought to the design of your sample, especially if you are hoping to get representative responses from two or more groups
    • If you are doing a survey on youth violence and you want to get responses from youth, parents, and educators
      • This means that you will need to come up with separate population counts for each of these groups
      • Select a sample from a sample from each
  • Make they large enough samples:
    • Should be large enough to represent the group it is drawn from
    • The sample sizes should be proportional to the groups they represent

Potential pitfalls

  • Sampling is a challenge to conducting good surveys, but there are other pitfalls.
  • For example, when people volunteer to respond to a survey, they are self-selected. These people may have a special interest in answering your survey, so their answers may not be truly representative of the group you are interested in.
  • There are ways of dealing with self-selected audiences:
    • Only use random selection of their surveys when only self- selection is involved

Decide What Method Will Be Used To Collect Survey Data

  • Will the survey be written or oral?
  • Is there going to be a number where people can call to register their results?
  • Are you going to have a post office box to which completed surveys should be mailed?

Key Aspects in Method Selection

  • Think about who will use the survey
  • Consider if your audience is writing or speaking people
  • Will it be efficient if left somewhere at will or will people be encouraged?
  • Is it going to administered orally? Will people feel honoured or annoyed for being asked for their opinions?
  • You need to decide whether it is going to be administered by people known to the audience and whether it will be done in person, by phone, or by mail
  • Remember that the more personal you make it, the higher the return rate will be, and that surveys that are delivered cold have a return rate of only two to three percent, unless they are on a very hot topic for the community you are surveying

Mailed questionnaires are a useful tool

  • It is a much cheaper alternative to other types of information gathering
  • Allows to aquire information from people across long distances without paying extremely high phone bills
    • If you're considering doing a mailed survey, be sure to check with your local post office for information on mailing regulations, bulk mail rates, etc.
  • Advantages of Mailed Questionnaires:
    • The respondent can fill out the survey at his or her convenience
      • It can be filled out whenever the respondent has time
    • You can make it anonymous, which is much more comfortable for some respondents
    • All respondents will have read the same questions, eliminating any interviewer bias
    • The respondent will have time to check his or her records before answering
  • Disadvantages of Mailed Questionnaires
    • They are not very flexible, there is no interviewer present to probe for answers, so you can only read what the respondent has written
    • No opportunity to look at facial expressions or body language
    • The return rate is generally low -Respondents may leave answers blank
    • You can't control when respondents will send the survey back

Guidelines for Writing Your Survey Questions

When preparing your questions, take the time take into account the many forms your questions can take

  • Open-ended: these are questions designed to promote the respondent to give a response, rather than a yes or no answer. Typically these begin with "how or why"
  • Closed-ended: these questions are forced and are more specific questions that need basic "yes or no" answers
  • Multiple-choice: questions that allow a respondent to pick one answer from a few possible options
  • Likert scale: prompts an opinion on a scale
  • Place easier questions first
  • Address sensitive issues as discreetly and sensitively as possible
  • Avoid words that provoke bias or emotional responses
  • Use a logical order and place similar questions together

Methods of Distribution

  • Direct Mail
    • Send surveys directly to people who addresses are known, this is the most common strategy
  • Interviews and Phone Surveys
    • Suited if individual have complications when reading or in-depth information may be required
    • Phone surveys have the same effect as a face-to-face interview
  • Drop Boxes
  • A good way to contact clients of other agencies who have little contact with your agency
  • Should be used with another method, to prevent drop boxes being limited to those using the same service already
  • Media Distribution
    • Publish papers or attach to news letters can be used to conduct a survey
  • Convenience Sampling
    • Conduct the survey in a public place to gain exposure of the study
  • Group Administration
    • Is you are doing an analysis to gain gathering with a group
      • In the meeting describe why your survey is is important
      • Send out the survey while answering any questions - Thank everyone by there completion

How Do You Distribute Your Survey

  • There are several strategies for distribution
    • Might be good to uses a mixture of methods

Example

  • Clio wants to construct a survey that indicates what school is preferred by university students as well as preferred courses

Planning and Conducting Experiments: Introduction to Design of Experiments

  • Experiment: A test or a series of tests in which purposeful changes are made to the input variables or factors of a system so that we may observe and identify the reasons for changes in the output response(s)
  • Experiments are used to study the performance of processes and systems
  • Visualize the process as a combination of operations, machines, methods, people, and other resources that transforms some input (often a material) into an output that has one or more observable response variables
  • Objectives of the experiment may include:
    • Determining which variables are most influential on y
    • Determining where to set the influential x's so that
    • y is almost always near the desired nominal value
    • variability in y is small
    • the effects of z1; ... ; zq are minimized
  • Examples of factors and their all possible combinations:
    • Type of driver
    • Type of ball
    • Walking vs. riding
    • Time of round
    • Type of beverage
      • Weather
        • Golf spike

Strategy of Experimentation

  • Strategy of Experimentation is the general approach to planning and conducting the experiment:
    • best-guest approach
    • one-factor-at-a-time(OFAT) approach • factoral experiment
  • Best-Guest Approach (trial and error)
    • frequently used in practice
    • often works reasonably well
    • often have great deal of technical or theoretical knowledge of the system
      • disadvantage: Spend time to best guess, and no guarantee the best could be found
      • used extensively in practice ✓inefficient (requires many test runs) ✓fails to consider any possible interaction between factors • Factorial experiment: Factors which are varies together to make sure all the are as correct can is efferent

Three Basic Principles of Statistical DOE

  • Replication is an independent run of run which involves a factor
    • Allows an estimate of experimental error as well as to the mean value
      • Is running the trials in random order corner stone of all statistics
        • Effected through out random factors
          • To reduce BIAS

Design Techniques

  • Design techniques used to improve between all technique include the following: -Increase Variable not studied Guidelines for Designing an Experiment
  • Recognition of and statement of the problem (Pre-experimental planning)
  • Need engineering judgement prior test result - Pre Experimental need knowledge as well Objectives of the experiment

In order

  • In order to perform monitor process and understand logistically must be designed with other information - Vital objective must is done in simple graphics

Every experimental

  • Every experimentation must follow the following information
    • Conjectures: An hypothesis for an experimentation 2 . Experiment: Is the test to preformed and have results a : An is analysis in analysis the that a staical must can all
  1. Be analysis can perform -Conclusion: Is it the final test being presented has to be reviewed

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