Podcast
Questions and Answers
In advertising, what is the primary goal of communication?
In advertising, what is the primary goal of communication?
- To encourage, persuade, or manipulate an audience to take a specific action. (correct)
- To entertain the audience with creative content.
- To provide unbiased information for the audience's consideration.
- To inform the audience about current events.
What is a key difference between in-house design groups at advertising agencies and specialty design companies?
What is a key difference between in-house design groups at advertising agencies and specialty design companies?
- In-house groups focus on motion graphics, while specialty companies handle branding.
- In-house groups focus solely on digital design, whereas specialty companies handle print media.
- In-house groups are generally more expensive than hiring specialty design companies.
- In-house groups handle the majority of an agency's graphic design work, while specialty companies are employed for specific projects. (correct)
Beyond logo design, what does identity and branding work encompass?
Beyond logo design, what does identity and branding work encompass?
- Creation of marketing materials, staff uniforms, and advertisements. (correct)
- Primarily the development of television and radio commercials.
- Only the selection of brand colors and fonts.
- Solely the design of business cards and stationary.
How did the advent of computers impact traditional illustrators?
How did the advent of computers impact traditional illustrators?
What differentiates editorial design from other types of graphic design?
What differentiates editorial design from other types of graphic design?
What role do typographers play in the design and advertising professions?
What role do typographers play in the design and advertising professions?
How has the internet influenced information design?
How has the internet influenced information design?
Why is packaging considered intimately tied with the general consumer?
Why is packaging considered intimately tied with the general consumer?
What are the various guises a poster can take?
What are the various guises a poster can take?
What is the primary function of environmental design?
What is the primary function of environmental design?
What is the best description of motion graphics as a medium for communication?
What is the best description of motion graphics as a medium for communication?
What encompasses user-interaction design?
What encompasses user-interaction design?
In a collaborative setting, what is a focus of interactive designers?
In a collaborative setting, what is a focus of interactive designers?
What characterizes socially conscious design studios?
What characterizes socially conscious design studios?
What efforts are designers making, along with the increasing concern for what their design is promoting?
What efforts are designers making, along with the increasing concern for what their design is promoting?
What is the first step in the identity and branding process?
What is the first step in the identity and branding process?
Which of the following is true about advertising agencies?
Which of the following is true about advertising agencies?
What professions are part of the editorial design field?
What professions are part of the editorial design field?
What is a primary concern for designers in an industry that heavily consumes materials such as paper?
What is a primary concern for designers in an industry that heavily consumes materials such as paper?
Why has motion design increased in popularity?
Why has motion design increased in popularity?
Flashcards
Advertising
Advertising
A form of communication for marketing, used to encourage, persuade, or manipulate an audience.
Identity & Branding
Identity & Branding
Identifying a product, service, or organization, extending beyond just a logo to include business cards, uniforms, and advertisements.
Illustration
Illustration
Creating visual images to complement the message of advertisements.
Editorial Design
Editorial Design
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Typography
Typography
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Infographics
Infographics
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Packaging
Packaging
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Posters
Posters
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Environmental Design
Environmental Design
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Motion Graphics
Motion Graphics
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User Interaction Design
User Interaction Design
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Socially Responsible Design
Socially Responsible Design
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Study Notes
- The discipline of design includes advertising, identity & branding, illustration, editorial design, typography, infographics, packaging, posters, environmental design, motion graphics, interactive design, and socially responsible design
Advertising
- Advertising is a form of communication for marketing to encourage, persuade, or manipulate an audience to take some new action
- Many advertising agencies have in-house design groups responsible for graphic design, but agencies may employ specialty design companies for specific projects
- Advertising agency designers often work across various media, including branding, identity, collateral, environmental, and interactive design
Identity & Branding
- Identity and branding is the process of identifying a product, service, or organization
- It extends beyond logo design to encompass business cards, marketing materials, staff uniforms, advertisements, commercials, and company stationery
Illustration
- Before photography, advertising depended on illustration to create visual images
- The invention of the computer has not replaced traditional illustrators, but has provided new tools
- Advertising agencies often contract freelance illustrators for their unique aesthetics
Editorial Design
- Editorial designers shape the layout and pacing of magazines, newspapers, and books
- Collaboration occurs with editors, writers, photographers, illustrators, and information designers
- Editorial design is a large employer of graphic designers due to the amount of media created
Typography
- Typography is the art and technique of arranging type to make language visible
- Typographers develop new, implement existing, or revive old typefaces
- Many create their own typefaces for distribution
Infographics
- Information design (infographics) visually presents facts, figures, events, and data to aid understanding of a given topic
- The Internet has fostered a new breed of information design that parses live and static data and presents a dynamic view which can engage users through interactivity
Packaging
- Packaging is closely tied to the consumer and occupies almost every moment of everyone's day.
- New products drive the need for new and different package designs using evolving production techniques and materials
- Products can be packaged in paper, cardboard, plastic, rubber, or metal, requiring different production/printing techniques
Posters
- Posters serve as utilitarian devices for conveying information, provocative voices for calling to action, or seductive lures for selecting a service
- Posters are ambassadors for the design profession, representing creative/communicative potential and are included in museum collections/galleries
Environmental Design
- Environmental design communicates identity and brands through wayfinding systems, signage, architectural/identity graphics, and retail spaces
- It applies design to specific environments, such as museums, airports, or neighborhoods
- Environmental design aids and enriches navigation and understanding of a destination.
Motion Design
- Motion pictures, television, the internet and mobile devices allow for new forms of advertisement and design.
- Motion graphics includes film titles, broadcast packages, music videos, commercials, online video, and digital displays
- Motion graphics uses time, visual and audio storytelling, and digital publication outlets to communicate
User Interaction Design
- User interaction design has been practiced pre-internet but gained popularity with the world wide web
- It encompasses user interfaces like interactive kiosks, electronic equipment, mobile devices, and computer applications
- Interaction design ranges to consumer television interfaces and interactive DVD/Blu-ray menus
- The field includes graphic designers, user interaction designers, front/back end programmers, analysts, web developers, and information architects
- Interactive design is collaborative and focuses on communicating information via intuitive interfaces
Socially Responsible Design
- Post mid-20th century, designers re-evaluated their societal role, focusing on environmental, ecological, and social impact
- Socially conscious studios work with organizations and non-profits promoting public welfare, environmental conservation, and the arts
- Designers use environmentally conscious methods, such as: recycled materials and carbon offsetting
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