Grade 12 Entrepreneur Module 5: Marketing Mix and Strategy

Marketing Mix

• The process of value exchange facilitated by the 4P's is referred to as the marketing mix.
• Historically, the marketing mix centers around the 4P's: Product, Price, Place, and Promotion.

Product

• The term 'product' in the marketing mix refers to the goods or services offered by a business to meet the needs of its customers.

Marketing Mix Definition

• The marketing mix represents the combination of marketing tactics and strategies used to promote a product or service.

Role of Marketing

• The primary role of marketing is to identify and meet the needs of customers, thereby creating a mutually beneficial exchange.

Price

• The term 'PRICE' in marketing refers to the amount the customer pays for a product or service.

Place

• The role of 'PLACE' in the marketing mix is to ensure that products or services are available to customers at the right time and location.

Promotion

• 'PROMOTION' in marketing refers to all the activities and communications used to inform, persuade, and remind customers about a product or service.

Marketing Mix Benefits

• The marketing mix helps businesses to create a competitive advantage by identifying and meeting the needs of customers.

Marketing Strategy

• The role of marketing strategy is to guide the development and implementation of the marketing mix to achieve business objectives.

Explore the vital role of marketing in the sales process and how the integration of sales and marketing can enhance overall performance. Learn about the development of marketing strategies and the significance of the marketing mix in Grade 12 first semester finals.