Air Asia Marketing Mix Quiz
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Questions and Answers

Which of the following is NOT a component of Air Asia's marketing mix?

  • Place
  • Product (correct)
  • Price
  • Promotion

    • Which component of Air Asia's marketing mix focuses on how the company communicates with its customers?

  • Place
  • Promotion (correct)
  • Price
  • Product

    • In the context of Air Asia's business, what does the 'place' component of the marketing mix refer to?

  • The products and services offered by Air Asia
  • The distribution channels used by Air Asia (correct)
  • The physical location of Air Asia's headquarters
  • The pricing strategy of Air Asia

    • Which of the following best describes an entrepreneur?

    <p>An individual who creates a new business and bears most of the risks and rewards.</p> Signup and view all the answers

    What is the process of setting up a business known as?

    <p>Entrepreneurship</p> Signup and view all the answers

    Which of the following is NOT categorized as one of the integral resources for production?

    <p>Entrepreneurship</p> Signup and view all the answers

    What does an entrepreneur typically do to start a business?

    <p>Create a business plan, hire labor, acquire resources and financing, and provide leadership and management.</p> Signup and view all the answers

    What is entrepreneurship rewarded with when it proves to be successful in creating a startup?

    <p>Profits and growth opportunities</p> Signup and view all the answers

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