Questions and Answers
Which of the following is NOT a component of Air Asia's marketing mix?
Product
Which component of Air Asia's marketing mix focuses on how the company communicates with its customers?
Promotion
In the context of Air Asia's business, what does the 'place' component of the marketing mix refer to?
The distribution channels used by Air Asia
Which of the following best describes an entrepreneur?
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What is the process of setting up a business known as?
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Which of the following is NOT categorized as one of the integral resources for production?
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What does an entrepreneur typically do to start a business?
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What is entrepreneurship rewarded with when it proves to be successful in creating a startup?
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