Podcast
Questions and Answers
Which factor can present a barrier for exporting firms?
Which factor can present a barrier for exporting firms?
What type of organizations can help companies go global?
What type of organizations can help companies go global?
Who is a major source of basic marketing info for smaller companies and newcomers?
Who is a major source of basic marketing info for smaller companies and newcomers?
Which entity can assume its role as an international banker?
Which entity can assume its role as an international banker?
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What activity is adopted by governmental organizations to promote exporting?
What activity is adopted by governmental organizations to promote exporting?
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What does preliminary screening of markets involve?
What does preliminary screening of markets involve?
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Why did Google reduce its presence in China after 4 years?
Why did Google reduce its presence in China after 4 years?
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What is the purpose of micro segmentation?
What is the purpose of micro segmentation?
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What factors are involved in deciding which market to enter?
What factors are involved in deciding which market to enter?
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What influenced Google's decision to reduce its presence in China?
What influenced Google's decision to reduce its presence in China?
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Which country encouraged local operators to buy telecommunications equipment from domestic manufacturers?
Which country encouraged local operators to buy telecommunications equipment from domestic manufacturers?
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What is included in import restrictions in China?
What is included in import restrictions in China?
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What is the nature of market selection for success in foreign marketing programs?
What is the nature of market selection for success in foreign marketing programs?
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What is the focus of market expansion strategy?
What is the focus of market expansion strategy?
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What does market expansion strategy involve?
What does market expansion strategy involve?
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Study Notes
- China joined World Trade Organization and needed financial support for development
- Chinese government encouraged local operators to buy telecommunications equipment from domestic manufacturers
- Import restrictions in China included restrictions on raw materials, machines, and spare parts, local-content laws, exchange controls, market control, price control, tax controls, and labor restrictions
- Google exported to China but reduced presence after 4 years due to political environment and hacking threats
- Deciding which market to enter involves international market selection (IMS), market potential, competition, and political risks
- Market selection is important for success and influences nature of foreign marketing program
- Preliminary screening of markets involves knock-out criteria and fine-grained screening based on market attractiveness and competitive strength
- Micro segmentation involves making segments in qualified countries or across countries based on specific characteristics
- Market expansion strategy includes deciding whether to enter incrementally or simultaneously using different approaches such as waterfall or shower approach.
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Description
This quiz explores the various ways in which national governments impact international trade, including political and legal barriers, promotional activities, financial activities, and export-facilitating activities.
