Podcast Beta
Questions and Answers
Which factor can present a barrier for exporting firms?
What type of organizations can help companies go global?
Who is a major source of basic marketing info for smaller companies and newcomers?
Which entity can assume its role as an international banker?
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What activity is adopted by governmental organizations to promote exporting?
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What does preliminary screening of markets involve?
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Why did Google reduce its presence in China after 4 years?
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What is the purpose of micro segmentation?
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What factors are involved in deciding which market to enter?
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What influenced Google's decision to reduce its presence in China?
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Which country encouraged local operators to buy telecommunications equipment from domestic manufacturers?
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What is included in import restrictions in China?
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What is the nature of market selection for success in foreign marketing programs?
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What is the focus of market expansion strategy?
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What does market expansion strategy involve?
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Study Notes
- China joined World Trade Organization and needed financial support for development
- Chinese government encouraged local operators to buy telecommunications equipment from domestic manufacturers
- Import restrictions in China included restrictions on raw materials, machines, and spare parts, local-content laws, exchange controls, market control, price control, tax controls, and labor restrictions
- Google exported to China but reduced presence after 4 years due to political environment and hacking threats
- Deciding which market to enter involves international market selection (IMS), market potential, competition, and political risks
- Market selection is important for success and influences nature of foreign marketing program
- Preliminary screening of markets involves knock-out criteria and fine-grained screening based on market attractiveness and competitive strength
- Micro segmentation involves making segments in qualified countries or across countries based on specific characteristics
- Market expansion strategy includes deciding whether to enter incrementally or simultaneously using different approaches such as waterfall or shower approach.
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Description
This quiz explores the various ways in which national governments impact international trade, including political and legal barriers, promotional activities, financial activities, and export-facilitating activities.
