26 Questions
What is the UA-code used for in Google Analytics?
To send data back to Google Analytics
How should the Google Analytics UA-code be added to a website if using Google Tag Manager?
It can be added into Google Tag Manager
What is the purpose of testing the code installation in Google Analytics?
To ensure the code is installed correctly and firing as it should
What are the steps to test if the Google Analytics code is installed correctly on a webpage?
'View source', find UA number, check placement, and verify data in Google Analytics interface
What is Google Tag Assist used for?
To check if Google tags are installed correctly on a web page
What should be done after finding the UA number from the tracking code during testing?
Locate the closing head tag and ensure the GA code is placed before it.
What does adding the Google Analytics UA-code into Tag Manager allow for?
Firing the code on all pages of the website
Why is testing considered essential in digital marketing?
To ensure accurate data collection and analysis
What does 'view source' help with during testing of code installation?
Finding the UA number from your tracking code
What can be used to investigate if the Google Analytics code is working correctly?
Google Tag Assist browser extension provided by Google
What is the purpose of Google Tag Assist?
To verify proper functioning of Google Analytics setup
What does the analytics code do to track visitor behavior?
Executes JavaScript code, drops cookies, sends session data to Google server
Which version of Google Analytics has been the standard for the past few years?
Universal Analytics
What is crucial to check after setting up a Google Analytics account?
Accuracy of all settings including Account, Property, and View levels
What represents different websites or apps within a Google Analytics account?
Properties
What can be adjusted at the property level in Google Analytics?
Default page, excluding URL query parameters, session timeout length
What are the main tools available to link to in Google Analytics?
Google Ads, Google Search Console, and Search Ads 360
Where can you access the product linking section within Google Analytics?
Property settings
What kind of access do you generally need to link additional tools to Google Analytics?
Admin access to both tools
What benefit does linking a Google Analytics account to other marketing tools provide?
Increased data availability
What type of data does Google Ads import into Google Analytics?
Cost and impression data from the Google SERP
Which tool was formerly known as DoubleClick by Google?
Search Ads 360
What additional insights can be gained by linking a Google Analytics account to other marketing tools?
Search impressions and keyword rank from users who aren't logged into Google when searching.
What can be assessed in more detail by linking a Google Analytics account to other marketing tools?
The value of channels, conversion rates, CPA, and ROI.
What is the main purpose of linking a Google Analytics account to other marketing tools?
To supplement reports with additional insights.
What kind of insights can be gained by importing cost and impression data from Google Ads into Google Analytics?
Insights into visit data as well as search impressions and keyword rank from users who aren't logged into Google when searching.
Study Notes
Google Analytics Setup and Tracking Overview
- Google Tag Assist is an optional tool to verify proper functioning, but manual source code checks and visitor tracking in Google Analytics are sufficient in most cases.
- The analytics code tracks visitor behavior by executing JavaScript code on page load, dropping cookies, sending session data to Google server, processing data, and allowing access to reports through the Google Analytics interface.
- Customizing Google Analytics code may be necessary for advanced setups, but is not typically required for most websites.
- Ecommerce websites require a special ecommerce code to capture revenue, product types, transactions, and link them to traffic sources, keywords, and campaigns for revenue analysis.
- Personally Identifiable Information (PII) about purchasers is not shared with Google Analytics.
- There are three main versions of Google Analytics: Classic Analytics, Universal Analytics, and Google Analytics 4, with Universal Analytics being the standard for the past few years.
- After setting up a Google Analytics account, it is crucial to check and ensure accuracy of all settings, including Account, Property, and View levels.
- The Account is the highest level in settings, providing access to analytics and containing properties to track.
- Properties within an account represent different websites or apps, and the tracking code is generated at the property level.
- Views within a property segment data into different categories, such as raw view with unfiltered data and filtered views for specific reports.
- Property-level settings, including default page, excluding URL query parameters, and session timeout length, can be adjusted to effectively track the website.
- Views in Google Analytics help to organize visitor data and can be used with filters to segment and analyze traffic sources, such as paid media, email campaigns, and social traffic.
Learn about the fundamentals of setting up and tracking with Google Analytics, including account, property, and view levels, visitor behavior tracking, customizing code, and ecommerce website requirements.
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