Podcast
Questions and Answers
What is the UA-code used for in Google Analytics?
What is the UA-code used for in Google Analytics?
- To manage user accounts
- To send data back to Google Analytics (correct)
- To optimize SEO
- To customize website appearance
How should the Google Analytics UA-code be added to a website if using Google Tag Manager?
How should the Google Analytics UA-code be added to a website if using Google Tag Manager?
- It is not compatible with Google Tag Manager
- It can be added into Google Tag Manager (correct)
- It should be hard coded onto every page
- It should be added to the website footer
What is the purpose of testing the code installation in Google Analytics?
What is the purpose of testing the code installation in Google Analytics?
- To optimize ad campaigns
- To ensure the code is installed correctly and firing as it should (correct)
- To monitor website traffic
- To track user demographics
What are the steps to test if the Google Analytics code is installed correctly on a webpage?
What are the steps to test if the Google Analytics code is installed correctly on a webpage?
What is Google Tag Assist used for?
What is Google Tag Assist used for?
What should be done after finding the UA number from the tracking code during testing?
What should be done after finding the UA number from the tracking code during testing?
What does adding the Google Analytics UA-code into Tag Manager allow for?
What does adding the Google Analytics UA-code into Tag Manager allow for?
Why is testing considered essential in digital marketing?
Why is testing considered essential in digital marketing?
What does 'view source' help with during testing of code installation?
What does 'view source' help with during testing of code installation?
What can be used to investigate if the Google Analytics code is working correctly?
What can be used to investigate if the Google Analytics code is working correctly?
What is the purpose of Google Tag Assist?
What is the purpose of Google Tag Assist?
What does the analytics code do to track visitor behavior?
What does the analytics code do to track visitor behavior?
Which version of Google Analytics has been the standard for the past few years?
Which version of Google Analytics has been the standard for the past few years?
What is crucial to check after setting up a Google Analytics account?
What is crucial to check after setting up a Google Analytics account?
What represents different websites or apps within a Google Analytics account?
What represents different websites or apps within a Google Analytics account?
What can be adjusted at the property level in Google Analytics?
What can be adjusted at the property level in Google Analytics?
What are the main tools available to link to in Google Analytics?
What are the main tools available to link to in Google Analytics?
Where can you access the product linking section within Google Analytics?
Where can you access the product linking section within Google Analytics?
What kind of access do you generally need to link additional tools to Google Analytics?
What kind of access do you generally need to link additional tools to Google Analytics?
What benefit does linking a Google Analytics account to other marketing tools provide?
What benefit does linking a Google Analytics account to other marketing tools provide?
What type of data does Google Ads import into Google Analytics?
What type of data does Google Ads import into Google Analytics?
Which tool was formerly known as DoubleClick by Google?
Which tool was formerly known as DoubleClick by Google?
What additional insights can be gained by linking a Google Analytics account to other marketing tools?
What additional insights can be gained by linking a Google Analytics account to other marketing tools?
What can be assessed in more detail by linking a Google Analytics account to other marketing tools?
What can be assessed in more detail by linking a Google Analytics account to other marketing tools?
What is the main purpose of linking a Google Analytics account to other marketing tools?
What is the main purpose of linking a Google Analytics account to other marketing tools?
What kind of insights can be gained by importing cost and impression data from Google Ads into Google Analytics?
What kind of insights can be gained by importing cost and impression data from Google Ads into Google Analytics?
Study Notes
Google Analytics Setup and Tracking Overview
- Google Tag Assist is an optional tool to verify proper functioning, but manual source code checks and visitor tracking in Google Analytics are sufficient in most cases.
- The analytics code tracks visitor behavior by executing JavaScript code on page load, dropping cookies, sending session data to Google server, processing data, and allowing access to reports through the Google Analytics interface.
- Customizing Google Analytics code may be necessary for advanced setups, but is not typically required for most websites.
- Ecommerce websites require a special ecommerce code to capture revenue, product types, transactions, and link them to traffic sources, keywords, and campaigns for revenue analysis.
- Personally Identifiable Information (PII) about purchasers is not shared with Google Analytics.
- There are three main versions of Google Analytics: Classic Analytics, Universal Analytics, and Google Analytics 4, with Universal Analytics being the standard for the past few years.
- After setting up a Google Analytics account, it is crucial to check and ensure accuracy of all settings, including Account, Property, and View levels.
- The Account is the highest level in settings, providing access to analytics and containing properties to track.
- Properties within an account represent different websites or apps, and the tracking code is generated at the property level.
- Views within a property segment data into different categories, such as raw view with unfiltered data and filtered views for specific reports.
- Property-level settings, including default page, excluding URL query parameters, and session timeout length, can be adjusted to effectively track the website.
- Views in Google Analytics help to organize visitor data and can be used with filters to segment and analyze traffic sources, such as paid media, email campaigns, and social traffic.
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Description
Learn about the fundamentals of setting up and tracking with Google Analytics, including account, property, and view levels, visitor behavior tracking, customizing code, and ecommerce website requirements.