GA 02 - Setup and Tracking Overview

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Questions and Answers

What is the UA-code used for in Google Analytics?

To manage user accounts

To send data back to Google Analytics (correct)

To optimize SEO

To customize website appearance

How should the Google Analytics UA-code be added to a website if using Google Tag Manager?

It is not compatible with Google Tag Manager

It can be added into Google Tag Manager (correct)

It should be hard coded onto every page

It should be added to the website footer

What is the purpose of testing the code installation in Google Analytics?

To optimize ad campaigns

To ensure the code is installed correctly and firing as it should (correct)

To monitor website traffic

To track user demographics

What are the steps to test if the Google Analytics code is installed correctly on a webpage?

'View source', find UA number, check placement, and verify data in Google Analytics interface Signup and view all the answers

What is Google Tag Assist used for?

To check if Google tags are installed correctly on a web page Signup and view all the answers

What should be done after finding the UA number from the tracking code during testing?

Locate the closing head tag and ensure the GA code is placed before it. Signup and view all the answers

What does adding the Google Analytics UA-code into Tag Manager allow for?

Firing the code on all pages of the website Signup and view all the answers

Why is testing considered essential in digital marketing?

To ensure accurate data collection and analysis Signup and view all the answers

What does 'view source' help with during testing of code installation?

Finding the UA number from your tracking code Signup and view all the answers

What can be used to investigate if the Google Analytics code is working correctly?

Google Tag Assist browser extension provided by Google Signup and view all the answers

What is the purpose of Google Tag Assist?

To verify proper functioning of Google Analytics setup Signup and view all the answers

What does the analytics code do to track visitor behavior?

Executes JavaScript code, drops cookies, sends session data to Google server Signup and view all the answers

Which version of Google Analytics has been the standard for the past few years?

Universal Analytics Signup and view all the answers

What is crucial to check after setting up a Google Analytics account?

Accuracy of all settings including Account, Property, and View levels Signup and view all the answers

What represents different websites or apps within a Google Analytics account?

Properties Signup and view all the answers

What can be adjusted at the property level in Google Analytics?

Default page, excluding URL query parameters, session timeout length Signup and view all the answers

What are the main tools available to link to in Google Analytics?

Google Ads, Google Search Console, and Search Ads 360 Signup and view all the answers

Where can you access the product linking section within Google Analytics?

Property settings Signup and view all the answers

What kind of access do you generally need to link additional tools to Google Analytics?

Admin access to both tools Signup and view all the answers

What benefit does linking a Google Analytics account to other marketing tools provide?

Increased data availability Signup and view all the answers

What type of data does Google Ads import into Google Analytics?

Cost and impression data from the Google SERP Signup and view all the answers

Which tool was formerly known as DoubleClick by Google?

Search Ads 360 Signup and view all the answers

What additional insights can be gained by linking a Google Analytics account to other marketing tools?

Search impressions and keyword rank from users who aren't logged into Google when searching. Signup and view all the answers

What can be assessed in more detail by linking a Google Analytics account to other marketing tools?

The value of channels, conversion rates, CPA, and ROI. Signup and view all the answers

What is the main purpose of linking a Google Analytics account to other marketing tools?

To supplement reports with additional insights. Signup and view all the answers

What kind of insights can be gained by importing cost and impression data from Google Ads into Google Analytics?

Insights into visit data as well as search impressions and keyword rank from users who aren't logged into Google when searching. Signup and view all the answers

Study Notes

Google Analytics Setup and Tracking Overview

Google Tag Assist is an optional tool to verify proper functioning, but manual source code checks and visitor tracking in Google Analytics are sufficient in most cases.
The analytics code tracks visitor behavior by executing JavaScript code on page load, dropping cookies, sending session data to Google server, processing data, and allowing access to reports through the Google Analytics interface.
Customizing Google Analytics code may be necessary for advanced setups, but is not typically required for most websites.
Ecommerce websites require a special ecommerce code to capture revenue, product types, transactions, and link them to traffic sources, keywords, and campaigns for revenue analysis.
Personally Identifiable Information (PII) about purchasers is not shared with Google Analytics.
There are three main versions of Google Analytics: Classic Analytics, Universal Analytics, and Google Analytics 4, with Universal Analytics being the standard for the past few years.
After setting up a Google Analytics account, it is crucial to check and ensure accuracy of all settings, including Account, Property, and View levels.
The Account is the highest level in settings, providing access to analytics and containing properties to track.
Properties within an account represent different websites or apps, and the tracking code is generated at the property level.
Views within a property segment data into different categories, such as raw view with unfiltered data and filtered views for specific reports.
Property-level settings, including default page, excluding URL query parameters, and session timeout length, can be adjusted to effectively track the website.
Views in Google Analytics help to organize visitor data and can be used with filters to segment and analyze traffic sources, such as paid media, email campaigns, and social traffic.

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Description

Learn about the fundamentals of setting up and tracking with Google Analytics, including account, property, and view levels, visitor behavior tracking, customizing code, and ecommerce website requirements.