GA 06 - Google Analytics 4 Basics
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Questions and Answers

What is the main focus of Google Analytics 4?

  • Measuring website and mobile app interactions (correct)
  • Tracking user demographics
  • Analyzing social media engagement
  • Measuring website visits and sessions

    • How are events defined in GA4?

  • Social media shares and likes
  • Session duration and bounce rate
  • User demographics and interests
  • User actions like starting a visit, watching a video, downloading content, or viewing a specific page (correct)

    • What differentiates the framework of GA4 from Universal Analytics?

  • Focus on user demographics
  • Heavy reliance on cookies for tracking sessions
  • Emphasis on social media interactions
  • Incorporation of machine learning modelling (correct)

    • How does GA4 track visits from users who opt-in to cookie tracking?

    <p>Using cookies to track visits</p> Signup and view all the answers

    What is anticipated to be robust enough for marketers to analyze performance without using cookies in GA4?

    <p>Data reports provided by GA4 using Event, Traffic, and User Modelling alongside machine learning capabilities</p> Signup and view all the answers

    Why is it stated that it will be more difficult to use Universal Analytics to track website performance?

    <p>'As cookies are phased out'</p> Signup and view all the answers

    What does GA4 currently use cookies for?

    <p>To track visits from users who opt-in to cookie tracking on their device and browser</p> Signup and view all the answers

    What is the foundation for the traffic models that GA4 will use when cookies are no longer in use?

    <p>Visits from users who opt-in to cookie tracking</p> Signup and view all the answers

    What does GA4 rely on for tracking sessions?

    <p>Cookies (currently)</p> Signup and view all the answers

    What does GA4 incorporate to provide data on Users, Interactions and Events?

    <p>Machine learning modelling</p> Signup and view all the answers

    What information does the Demographics report provide?

    <p>Age, gender, and location of website users</p> Signup and view all the answers

    What does the Tech report in GA4 provide details on?

    <p>Platform, browser, device types, and operating system of users</p> Signup and view all the answers

    What does the Advertising section in GA4 track when linked with Google Ads?

    <p>User visits, conversions, and other channels like Paid and Organic Social</p> Signup and view all the answers

    What is the aim of GA4 in unifying reporting for traditional website and mobile app engagement?

    <p>To evaluate the performance of both platforms side-by-side in one analytics interface</p> Signup and view all the answers

    What does the top conversion paths report in GA4 provide details on?

    <p>Different channels that users visit and engage with on the website</p> Signup and view all the answers

    Apart from age and gender, what other demographic information does the Demographics report provide?

    <p>Location</p> Signup and view all the answers

    What type of user information does the Tech report provide details on?

    <p>Platform used to access the website or app, browser used, device types used, operating system on user’s device.</p> Signup and view all the answers

    When GA4 and Google Ads are linked, what can be tracked in the Advertising section?

    <p>Details of user visits and conversions; other channels like Paid and Organic Social.</p> Signup and view all the answers

    Apart from providing an overview of users by platform and browser used to access the website or app, what else does the Tech report provide details on?

    <p>Device types used (e.g., mobile, desktop, or tablet); operating system on user’s device.</p> Signup and view all the answers

    What can be evaluated side-by-side in one analytics interface when using GA4 for traditional website and mobile app engagement?

    <p>Performance of both platforms</p> Signup and view all the answers

    What is the recommended action by Google regarding Universal Analytics and GA4?

    <p>Migrate to GA4 for effective future data modeling</p> Signup and view all the answers

    How can GA4 and Universal Analytics be used during the transition phase?

    <p>They can run in parallel</p> Signup and view all the answers

    What is the process for creating a GA4 property alongside Universal Analytics?

    <p>Follow the GA4 Setup Assistant in the Admin Area of Universal Analytics</p> Signup and view all the answers

    How is data tracked in both GA4 and Universal Analytics?

    <p>Using a GA4 tracking code and Measurement ID provided upon setup completion</p> Signup and view all the answers

    What can be used to create a GA4 tag and add the new GA4 Measurement ID for tracking?

    <p>Google Tag Manager</p> Signup and view all the answers

    What tools can GA4 be linked to?

    <p>Google Ads, Search Console, Big Query, iOS or Android Data streams</p> Signup and view all the answers

    How are conversions triggered in GA4?

    <p>Through website events</p> Signup and view all the answers

    What type of attribution model is used in GA4 to analyze multi-channel digital marketing efforts?

    <p>Cross-channel data-driven attribution model</p> Signup and view all the answers

    What can be created in GA4 to monitor specific user actions?

    <p>Custom events similar to destination URL goal tracking in Universal Analytics</p> Signup and view all the answers

    What type of report does GA4 offer with sub-reports for Acquisition, Engagement, Monetization, and Retention?

    <p>Life Cycle reports</p> Signup and view all the answers

    Study Notes

    Transitioning to GA4 from Universal Analytics

    • Google announced the retirement of Universal Analytics in July 2023, urging the installation of GA4 for effective future data modeling.
    • GA4 and Universal Analytics can run in parallel during the transition phase, with most businesses continuing to use Universal Analytics for day-to-day reporting.
    • Creating a GA4 property alongside Universal Analytics involves following the GA4 Setup Assistant in the Admin Area of Universal Analytics.
    • To track data in both GA4 and Universal Analytics, a GA4 tracking code and Measurement ID are provided upon completion of the setup.
    • Google Tag Manager can be used to create a GA4 tag and add the new GA4 Measurement ID for tracking.
    • GA4 can be linked to tools like Google Ads, Search Console, and Big Query, as well as to iOS or Android Data streams for mobile app engagement.
    • Conversions in GA4 are triggered through website events, and a cross-channel data-driven attribution model is used to analyze multi-channel digital marketing efforts.
    • Custom events, similar to destination URL goal tracking in Universal Analytics, can be created in GA4 to monitor specific user actions.
    • GA4 offers Life Cycle reports with sub-reports for Acquisition, Engagement, Monetization, and Retention, providing insights into user interactions, traffic sources, and revenue generation.
    • Unlike Universal Analytics, ecommerce tracking isn't automatically configured for GA4 in most out-of-the-box ecommerce packages, requiring developer intervention to add the unique GA4 tracking code.
    • The Retention report in GA4 provides data on repeat visits by different cohorts, as defined by GA4.
    • GA4 aims to eventually replace Universal Analytics, offering more advanced features for tracking and analyzing website and app engagement.

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    Test your knowledge of the basics of Google Analytics 4, including its focus on measuring website and mobile app interactions through events.

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