Google Ads Fundamentals

Какой тип таргетинга позволяет нацелить рекламу на пользователей, основываясь на их возрасте, поле, интересах и поведении?

Какова формула для расчета CPC?

Что является преимуществом таргетинга по интересам?

Какой тип конверсии отслеживается с помощью Conversion Tracking?

Что такое Retargeting?

Какой фактор влияет на CPC?

Какова цель Conversion Tracking?

Что является преимуществом CPC?

Какой тип таргетинга позволяет нацелить рекламу на определенные веб-сайты, видео или приложения?

Ad Targeting

Demographic targeting: target ads based on user demographics such as age, gender, interests, and behaviors
Interest targeting: target ads based on user interests and behaviors, such as hobbies or purchase intentions
Keyword targeting: target ads based on specific keywords and phrases related to the business or product
Placement targeting: target ads on specific websites, videos, or apps
Retargeting: target users who have previously interacted with the website or content

Cost Per Click (CPC)

Bidding strategy: set a maximum CPC bid, and Google Ads will automatically adjust the bid to get the best possible ad position
CPC calculation: CPC = (Total Cost ÷ Total Clicks)
Factors affecting CPC:
- Ad rank
- Quality score
- Landing page experience
- Device and location targeting
CPC benefits:
- Pay only for the ads that are clicked
- Set a budget and control costs
- Increase website traffic and conversions

Conversion Tracking

Conversion: a specific action taken by a user on the website, such as form submissions, purchases, or phone calls
Conversion tracking types:
- Website conversions: track actions taken on the website, such as form submissions or purchases
- Phone call conversions: track phone calls generated from ads
- App conversions: track conversions within mobile apps
Conversion tracking benefits:
- Measure the effectiveness of ads
- Optimize campaigns for better ROI
- Identify areas for improvement

Test your knowledge of Google Ads targeting options, cost per click, and conversion tracking. Learn how to effectively target your ads, control costs, and measure campaign success.