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Questions and Answers
Какой тип таргетинга позволяет нацелить рекламу на пользователей, основываясь на их возрасте, поле, интересах и поведении?
Какова формула для расчета CPC?
Что является преимуществом таргетинга по интересам?
Какой тип конверсии отслеживается с помощью Conversion Tracking?
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Что такое Retargeting?
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Какой фактор влияет на CPC?
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Какова цель Conversion Tracking?
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Что является преимуществом CPC?
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Какой тип таргетинга позволяет нацелить рекламу на определенные веб-сайты, видео или приложения?
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Study Notes
Ad Targeting
- Demographic targeting: target ads based on user demographics such as age, gender, interests, and behaviors
- Interest targeting: target ads based on user interests and behaviors, such as hobbies or purchase intentions
- Keyword targeting: target ads based on specific keywords and phrases related to the business or product
- Placement targeting: target ads on specific websites, videos, or apps
- Retargeting: target users who have previously interacted with the website or content
Cost Per Click (CPC)
- Bidding strategy: set a maximum CPC bid, and Google Ads will automatically adjust the bid to get the best possible ad position
- CPC calculation: CPC = (Total Cost ÷ Total Clicks)
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Factors affecting CPC:
- Ad rank
- Quality score
- Landing page experience
- Device and location targeting
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CPC benefits:
- Pay only for the ads that are clicked
- Set a budget and control costs
- Increase website traffic and conversions
Conversion Tracking
- Conversion: a specific action taken by a user on the website, such as form submissions, purchases, or phone calls
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Conversion tracking types:
- Website conversions: track actions taken on the website, such as form submissions or purchases
- Phone call conversions: track phone calls generated from ads
- App conversions: track conversions within mobile apps
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Conversion tracking benefits:
- Measure the effectiveness of ads
- Optimize campaigns for better ROI
- Identify areas for improvement
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Description
Test your knowledge of Google Ads targeting options, cost per click, and conversion tracking. Learn how to effectively target your ads, control costs, and measure campaign success.
