GM111 Introduction to Multimedia Lecture 01: What is Multimedia?

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What is the definition of Multimedia?

A combination of text, sound, and video that is delivered interactively to the user by electronic or non-digital means

A combination of graphic, video, audio, and animation that is delivered interactively to the user by digital means

A combination of text, graphic, sound, animation, and video delivered interactively to the user by electronic means (correct)

A combination of text, graphic, sound, and animation that is delivered passively to the user

What does the term 'Multi' in Multimedia refer to?

Music, Melodies

Message, Medium

Motion, Movement

Many, Multiple (correct)

Which element is described as the most basic element of multimedia in the given text?

Text (correct)

Sound

Graphic

Animation

What is the purpose of graphic elements in multimedia?

To illustrate information clearly using two-dimensional figures Signup and view all the answers

Which elements are included in multimedia according to the given text?

Text, graphic, sound, animation, and video Signup and view all the answers

What tools are considered as 'Media' in Multimedia?

Tools used for representation and delivery of information such as newspapers, magazines, and TV Signup and view all the answers

What form does audio take in multimedia, as mentioned in the text?

Speech, sound effects, and music score Signup and view all the answers

What is the main difference between video and animation in multimedia?

Video consumes more storage space than animation Signup and view all the answers

In multimedia, what defines a project as linear?

It is non-interactive and users have no control over the content Signup and view all the answers

What is the primary purpose of authoring tools in multimedia?

To manage individual multimedia elements and provide user interaction Signup and view all the answers

Which field uses multimedia for 'Staff Training Application' according to the given text?

Business Signup and view all the answers

What type of learning does 'E-Learning / Distance Learning' fall under according to the given text?

Interactive learning Signup and view all the answers

In which field are multimedia applications like 'Games (Leisure / Educational)' and 'Movies' used?

Entertainment Signup and view all the answers

What type of experience does hypermedia provide in a multimedia project?

Interactive and non-linear experience with user control Signup and view all the answers

What kind of elements are merged using Flash Authoring Tools in multimedia projects?

Text, audio, graphic, animation, and video Signup and view all the answers

What aspect of multimedia does 'Trade show production' fall under according to the given text?

Business Signup and view all the answers

What is the primary goal shared by Customer Relationship Management, Enterprise Resource Planning, and Supply Chain Management?

To achieve maximum efficiencies and benefits at the enterprise level Signup and view all the answers

What is the main focus of Customer Relationship Management according to the given text?

Providing a single complete view of every customer Signup and view all the answers

What is the significance of managing at the enterprise level, as mentioned in the text?

To achieve maximum efficiencies and benefits Signup and view all the answers

What does Customer Relationship Management aim to provide according to the given text?

A single complete view of every customer Signup and view all the answers

What aspect do Customer Relationship Management, Enterprise Resource Planning, and Supply Chain Management all share?

The goal of getting the organization to line up and head in the same direction Signup and view all the answers

What is essential for businesses today according to the given text?

Being Customer-centric/Customer-focused Signup and view all the answers

What does CRM stand for in the context of the given text?

Customer Relationship Management Signup and view all the answers

What is the primary focus of cross-selling?

Selling related products to current customers Signup and view all the answers

What is the main purpose of help desk software in CRM?

Assisting customer service agents with product/service problems Signup and view all the answers

What is a major business strategy for enhancing and optimizing customer retention?

Identifying and rewarding the most loyal and profitable customers Signup and view all the answers

What is the reason for over 50% of CRM projects failing to produce promised results?

Lack of senior management sponsorship Signup and view all the answers

Which type of CRM supports/synchronizes customer interactions?

Operational CRM Signup and view all the answers

What is the main focus of analytical CRM?

Extracting customer information and predicting customer behavior Signup and view all the answers

What is the primary purpose of portal-based CRM?

Enabling access to customer information and CRM tools Signup and view all the answers

What does ERP stand for in the context of the given text?

Enterprise Resource Planning Signup and view all the answers

What is the primary focus of ERP according to the given text?

Integrating various aspects of a business Signup and view all the answers