GM111 Introduction to Multimedia Lecture 01: What is Multimedia?
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Questions and Answers

What is the definition of Multimedia?

  • A combination of text, sound, and video that is delivered interactively to the user by electronic or non-digital means
  • A combination of graphic, video, audio, and animation that is delivered interactively to the user by digital means
  • A combination of text, graphic, sound, animation, and video delivered interactively to the user by electronic means (correct)
  • A combination of text, graphic, sound, and animation that is delivered passively to the user

What does the term 'Multi' in Multimedia refer to?

  • Music, Melodies
  • Message, Medium
  • Motion, Movement
  • Many, Multiple (correct)

Which element is described as the most basic element of multimedia in the given text?

  • Text (correct)
  • Sound
  • Graphic
  • Animation

What is the purpose of graphic elements in multimedia?

<p>To illustrate information clearly using two-dimensional figures (D)</p> Signup and view all the answers

Which elements are included in multimedia according to the given text?

<p>Text, graphic, sound, animation, and video (A)</p> Signup and view all the answers

What tools are considered as 'Media' in Multimedia?

<p>Tools used for representation and delivery of information such as newspapers, magazines, and TV (D)</p> Signup and view all the answers

What form does audio take in multimedia, as mentioned in the text?

<p>Speech, sound effects, and music score (D)</p> Signup and view all the answers

What is the main difference between video and animation in multimedia?

<p>Video consumes more storage space than animation (A)</p> Signup and view all the answers

In multimedia, what defines a project as linear?

<p>It is non-interactive and users have no control over the content (A)</p> Signup and view all the answers

What is the primary purpose of authoring tools in multimedia?

<p>To manage individual multimedia elements and provide user interaction (C)</p> Signup and view all the answers

Which field uses multimedia for 'Staff Training Application' according to the given text?

<p>Business (D)</p> Signup and view all the answers

What type of learning does 'E-Learning / Distance Learning' fall under according to the given text?

<p>Interactive learning (A)</p> Signup and view all the answers

In which field are multimedia applications like 'Games (Leisure / Educational)' and 'Movies' used?

<p>Entertainment (C)</p> Signup and view all the answers

What type of experience does hypermedia provide in a multimedia project?

<p>Interactive and non-linear experience with user control (A)</p> Signup and view all the answers

What kind of elements are merged using Flash Authoring Tools in multimedia projects?

<p>Text, audio, graphic, animation, and video (C)</p> Signup and view all the answers

What aspect of multimedia does 'Trade show production' fall under according to the given text?

<p>Business (C)</p> Signup and view all the answers

What is the primary goal shared by Customer Relationship Management, Enterprise Resource Planning, and Supply Chain Management?

<p>To achieve maximum efficiencies and benefits at the enterprise level (A)</p> Signup and view all the answers

What is the main focus of Customer Relationship Management according to the given text?

<p>Providing a single complete view of every customer (D)</p> Signup and view all the answers

What is the significance of managing at the enterprise level, as mentioned in the text?

<p>To achieve maximum efficiencies and benefits (D)</p> Signup and view all the answers

What does Customer Relationship Management aim to provide according to the given text?

<p>A single complete view of every customer (C)</p> Signup and view all the answers

What aspect do Customer Relationship Management, Enterprise Resource Planning, and Supply Chain Management all share?

<p>The goal of getting the organization to line up and head in the same direction (D)</p> Signup and view all the answers

What is essential for businesses today according to the given text?

<p>Being Customer-centric/Customer-focused (C)</p> Signup and view all the answers

What does CRM stand for in the context of the given text?

<p>Customer Relationship Management (D)</p> Signup and view all the answers

What is the primary focus of cross-selling?

<p>Selling related products to current customers (D)</p> Signup and view all the answers

What is the main purpose of help desk software in CRM?

<p>Assisting customer service agents with product/service problems (C)</p> Signup and view all the answers

What is a major business strategy for enhancing and optimizing customer retention?

<p>Identifying and rewarding the most loyal and profitable customers (B)</p> Signup and view all the answers

What is the reason for over 50% of CRM projects failing to produce promised results?

<p>Lack of senior management sponsorship (D)</p> Signup and view all the answers

Which type of CRM supports/synchronizes customer interactions?

<p>Operational CRM (B)</p> Signup and view all the answers

What is the main focus of analytical CRM?

<p>Extracting customer information and predicting customer behavior (B)</p> Signup and view all the answers

What is the primary purpose of portal-based CRM?

<p>Enabling access to customer information and CRM tools (B)</p> Signup and view all the answers

What does ERP stand for in the context of the given text?

<p>Enterprise Resource Planning (B)</p> Signup and view all the answers

What is the primary focus of ERP according to the given text?

<p>Integrating various aspects of a business (A)</p> Signup and view all the answers

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