Podcast
Questions and Answers
What term describes the process by which fast food principles are dominating society?
What term describes the process by which fast food principles are dominating society?
Franchises do not contribute to promoting a global culture.
Franchises do not contribute to promoting a global culture.
False
Name one effect of the globalized media on culture.
Name one effect of the globalized media on culture.
It makes cultures increasingly similar.
The process of different cultures becoming more alike is known as __________.
The process of different cultures becoming more alike is known as __________.
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Match the following companies with their industry:
Match the following companies with their industry:
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Which of the following is a consequence of globalized culture?
Which of the following is a consequence of globalized culture?
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Companies like Apple and Vodafone use transnational media exclusively for local markets.
Companies like Apple and Vodafone use transnational media exclusively for local markets.
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What is the impact of franchises like KFC on local cultures?
What is the impact of franchises like KFC on local cultures?
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What has contributed to the breakdown of distinction between high and popular culture?
What has contributed to the breakdown of distinction between high and popular culture?
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Global culture tends to create unique and diverse cultural identities in different countries.
Global culture tends to create unique and diverse cultural identities in different countries.
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What does a media-based culture industry refer to?
What does a media-based culture industry refer to?
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Global media corporations advertise and promote images of __________ that become part of everyday life.
Global media corporations advertise and promote images of __________ that become part of everyday life.
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Match the following terms with their descriptions:
Match the following terms with their descriptions:
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Which of the following is an example of a cultural product spread globally?
Which of the following is an example of a cultural product spread globally?
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Access to global media has increased the diversity of religions, music, food, and clothing.
Access to global media has increased the diversity of religions, music, food, and clothing.
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What is one consequence of globalization on culture?
What is one consequence of globalization on culture?
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What is one consequence of globalization on local cultures?
What is one consequence of globalization on local cultures?
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The concept of globalization emerged in the early 20th century.
The concept of globalization emerged in the early 20th century.
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What role has technology played in globalization?
What role has technology played in globalization?
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Globalization is characterized by the growing inter-connectedness of __________ across the world.
Globalization is characterized by the growing inter-connectedness of __________ across the world.
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Which of the following is a benefit of globalization?
Which of the following is a benefit of globalization?
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The internet contributes to the development of a global popular culture.
The internet contributes to the development of a global popular culture.
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The evolution of new media technologies has played an important role in the development of a global __________ culture.
The evolution of new media technologies has played an important role in the development of a global __________ culture.
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Study Notes
Globalization of Culture
- Sociologists previously viewed societies in isolation
- The concept of globalization emerged in the late 1960s
- The world has shrunk, acting like a global village
- Economic dependence and trade increased
- Technology and transportation advanced
- Global information exchange patterns developed
Globalization
- Societies are increasingly interconnected globally
- Shared culture, consumer goods, and economic interests spread
Consequences of Globalization
- National and local cultures are challenged
- Cultural products, norms, and values become more similar
- International tourism is considered a positive aspect
- Communication is easier and faster due to the internet
- The global economy is interconnected and interdependent
Flew (2002)
- Media technologies (e.g., satellite TV, internet) significantly impacted global popular culture
- Advances in multimedia and digitization mean cultural products (music, visual art) operate globally
- Distinction between high and popular culture has blurred
- Similar products are seen across nation-states
Media's Role
- Media corporations play a key role in promoting global lifestyles which people increasingly adopt
- Global media images make cultures more homogeneous
A Media-Based Culture Industry
- People globally experience similar cultural and consumer products
- Examples include: food, fashion trends, music, and films
A Media-Based Culture Industry - Further Points
- Global media access to diverse content (films, music) from different countries
- Variety in global media reflects different nationalities.
Key Question
- Are we losing our national identities?
Global Culture
- Cultures worldwide are becoming more similar
- Globalization poses a threat to local and regional cultures
Ritzer (2013)
- American food industry exemplifies global standardization
- Globalization of the American food industry threatens local cultures.
- The principle of fast food restaurants are being applied to more and more parts of the world, threatening traditional cultures.
Franchise
- Companies grant permission to others to operate under their brand
- This is a common business model worldwide (McDonalds, Starbucks, etc.)
- This process often weakens local cultures.
Influence on Culture
- Global culture is more uniform in terms of music, films, food, and ways of life
- This involves watching similar films, listening to the same music, eating similar foods, or following similar fashion
Workshop Questions
- Group 1: Identify features of Malta potentially lost due to globalization
- Group 2: Suggest methods for preserving Malta's identity.
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Description
Test your knowledge on the globalization of culture and its impact on societies. Explore how technology, trade, and communication have interconnected cultures and challenged local traditions. Understand the consequences of globalization in today's world.