Global vs Regular Marketing Quiz

The process of creating, communicating, delivering, and exchanging offerings that have value for customers (correct)

The process of advertising products to customers

The process of selling products to customers

The process of distributing products to customers

International marketing is based on an extension of a company's local marketing strategy (correct)

International marketing does not require understanding customer needs and wants

International marketing is focused on mass marketing

There is no difference

Access to new resources only

Against competitors with higher costs

To reduce cultural differences between countries

Access to new markets and resources (correct)

<p>Companies' flexibility to operate abroad</p> Signup and view all the answers

<p>Understanding needs and wants of individual customers</p> Signup and view all the answers

<p>Political/legal forces and economic forces</p> Signup and view all the answers