Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What is the definition of marketing?
What is the definition of marketing?
- The process of creating, communicating, delivering, and exchanging offerings that have value for customers (correct)
- The process of advertising products to customers
- The process of selling products to customers
- The process of distributing products to customers
What is the difference between international marketing and local marketing?
What is the difference between international marketing and local marketing?
- International marketing is based on an extension of a company's local marketing strategy (correct)
- International marketing does not require understanding customer needs and wants
- International marketing is focused on mass marketing
- There is no difference
What are some reasons for global marketing according to the text?
What are some reasons for global marketing according to the text?
- Access to new resources only
- Against competitors with higher costs
- To reduce cultural differences between countries
- Access to new markets and resources (correct)
Which of the following is a benefit of globalization according to the text?
Which of the following is a benefit of globalization according to the text?
Signup and view all the answers
What is the focus of individual-micro-tailored marketing according to the text?
What is the focus of individual-micro-tailored marketing according to the text?
Signup and view all the answers
What are the uncontrollable foreign environmental forces in the international marketing task according to the text?
What are the uncontrollable foreign environmental forces in the international marketing task according to the text?
Signup and view all the answers
