Questions and Answers
What is the definition of marketing?
The process of creating, communicating, delivering, and exchanging offerings that have value for customers
What is the difference between international marketing and local marketing?
International marketing is based on an extension of a company's local marketing strategy
What are some reasons for global marketing according to the text?
Access to new markets and resources
Which of the following is a benefit of globalization according to the text?
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What is the focus of individual-micro-tailored marketing according to the text?
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What are the uncontrollable foreign environmental forces in the international marketing task according to the text?
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