Global Media Cultures Module 7

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Questions and Answers

What is the primary purpose of a Netbook?

Software development

Accessing internet-based applications (correct)

Video editing

Gaming

What is the primary input device used in a tablet?

Scanner

Mouse

Keyboard

Touchscreen (correct)

What is a characteristic of a Smartphone?

Having a touch screen interface (correct)

Not being able to access the Internet

Being only able to make phone calls

Having a physical keyboard

What type of information do wearable technology gadgets often track?

Health and fitness Signup and view all the answers

What was the name of the writing style studied by the early Spanish books in the Philippines?

Baybayin Signup and view all the answers

How many letters did the alphabet introduced by the Americans have?

26 letters Signup and view all the answers

What is the primary purpose of media?

To disseminate news, entertainment, education, data, or promotions to a large number of people Signup and view all the answers

What is an example of traditional media from the prehistoric age?

Petroglyphs Signup and view all the answers

What is the term used to describe media that reaches the mass audience?

Mass media Signup and view all the answers

What is the purpose of cave paintings?

To depict early people's way of life Signup and view all the answers

During which age did people discover fire, develop paper from plants, and forge weapons and tools?

Prehistoric Age Signup and view all the answers

What is the term used to describe words or phrases represented through symbols?

Pictographs Signup and view all the answers

What year was the current 28-letter Filipino alphabet established?

1987 Signup and view all the answers

What is culture according to Edward B. Tyler?

A complex whole which includes knowledge, beliefs, arts, morals, customs, and other capabilities and habits acquired by man as a member of society Signup and view all the answers

What is material culture?

Includes all tangible and visible parts of culture Signup and view all the answers

What is the process of learning your own culture?

Enculturation Signup and view all the answers

What is a characteristic of culture that implies it is shared among a group of people?

Culture is shared Signup and view all the answers

What happens to culture when it is lost and forgotten?

Deculturation Signup and view all the answers

What is the main purpose of a pocket-sized device?

For information dissemination Signup and view all the answers

What is an OHP, LCD projector used for?

For projecting an image or moving images onto a surface Signup and view all the answers

What is a characteristic of the Information Age?

The digitalization of voice, image, and sound Signup and view all the answers

What is a web browser used for?

For retrieving, presenting, and traversing information resources Signup and view all the answers

What is a characteristic of blogs?

They are informal websites with diary-style text entries Signup and view all the answers

What is the main purpose of social networks?

To build social relations with people with similar interests Signup and view all the answers

What does the concept of cultural convergence refer to?

The tendency of globalisation to make cultures more alike Signup and view all the answers

What is the term for the spread of fast food restaurants throughout the world, resulting in efficiency and predictability?

McDonaldization Signup and view all the answers

What is the positive impact of mass media on culture, according to the text?

Reinforcing traditional values and promoting national integration Signup and view all the answers

What is the negative impact of mass media on culture, according to the text?

Promoting popular culture and stereotyping women Signup and view all the answers

What is the result of cultural imperialism, according to the text?

The imposition of one culture on other cultures Signup and view all the answers

What is the impact of mass media on the status of women, according to the text?

It promotes a positive image of women Signup and view all the answers

Study Notes

Computing Devices

A tablet, or tablet PC, is a portable computer that uses a touchscreen as its primary input device.
Most tablets are slightly smaller and weigh less than the average laptop.
A netbook is a small laptop computer designed primarily for accessing internet-based applications.
A smartphone is a mobile phone that performs many of the functions of a computer, typically having a touch screen interface, Internet access, and an operating system capable of running downloaded applications.
Wearable technology, or wearable gadgets, include devices that can be worn by a consumer and often include tracking information related to health and fitness.

Philippine Writing Systems

Baybayin was a pre-colonial writing style.
During the colonial period, Filipinos who converted to Catholicism were taught the Spanish language and the Latin alphabet.
In the 17th century, an alphabet was developed with 32 letters called abecedario.
The Americans introduced the 26-letter alphabet to the Filipinos during their 40-year occupation.
During the Philippine Commonwealth, the abecedario became abakada with 32 letters.
In 1987, the current 28-letter Filipino alphabet was established as stated in the Constitution.

Media and Culture

Media involves communication channels through which news, entertainment, education, data, or promotions are disseminated.
Media is designed to reach the mass audience or the majority of the public.
Examples of media include newspapers, television, magazines, radio, telephone, and internet.

Evolution of Media and Globalization

The pre-historic age of media (before 1700’s) saw the development of petroglyphs, pictographs, and cave paintings.
The 1940s to the 1970s saw the national language’s alphabet revised to 32 letters.
In the 1980s, the 28-letter Filipino alphabet was established.
The 1900s to the 2000s saw the introduction of television (1941), personal computers, and wearable technology.
The internet paved the way for faster communication and the creation of social networks.

Culture

Culture is a complex whole that includes knowledge, beliefs, arts, morals, customs, and other capabilities and habits acquired by man as a member of society.
Culture is often referred to as the “way of life” or “design for living”.
Culture includes many societal aspects such as attitudes, beliefs, language, customs, behavior, rituals, food, faith and religion, music, arts, and drama.

Characteristics of Culture

Culture is everything, including material and non-material aspects.
Culture is learned through enculturation, the process of learning one's own culture.
Acculturation is the process of accommodating desirable traits from other cultures.
Deculturation is the process of losing one's culture.
Culture is shared among a group of people and is intergenerational.

Impact of Media on Culture

The impact of media on culture includes national integration, increased awareness of social issues, promotion of a positive image of women, and increased employment opportunities.
The negative impact of media on culture includes promoting popular culture, crime and violence, stereotypical image of women, and sensationalizing events.

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Test your understanding of media and culture, including the characteristics of culture, media's impact on globalization, and the positive and negative effects of mass media on culture.