Global Film Industry Trends 2022

Contraflows from the Global South

• The movie industry in the United States held over 46% of the global box office in 2022.
• Asia's market share was almost 40%, primarily from national ticket sales.
• Globalization has shifted from a one-way vertical flow to multiple, horizontal flows, with independent media providers entering the market.

Film Industry Trends

• In 2022, the US movie industry held over 46% of the global box office market share.
• Asia was close behind, but its market share was largely determined by domestic ticket sales.
• Globalisation has changed how media is circulated, from a vertical flow to multiple and horizontal flows.
• Smaller content providers are addressing the growing global media market.

West Africa

• The film industry in West Africa is flourishing, especially with Nigerian productions leading revenue.
• Nigeria's large population (over 200 million) heavily influenced its box office revenue.
• In 2022, box office revenue from Nigeria, Ghana, and Liberia totalled approximately 6.9 billion Nigerian Naira (approximately 4.6 million US dollars).

Impact of the Pandemic

• The COVID-19 pandemic shut down cinemas globally in 2019.
• Nigeria's cinemas reopened in September 2020.
• Cinema admissions and revenue fell by about 67% in 2020, compared to 2019.
• Revenue in 2020 was approximately 2.1 billion NGN (about 1.4 million US dollars).

Media Industry - Print Media

• Print media is diverse globally.
• The Yomiuri Shimbun (Japan) is the world's largest newspaper by circulation (over 8 million copies daily).
• The Asahi Shimbun (Japan) circulates about 6.6 million copies daily.
• The Times of India (India) is one of the largest English-language newspapers globally, with over 2.9 million daily copies.

Top Newspapers Globally

• The Nikkei (Japan) is renowned for business news, exceeding 2.7 million copies daily.
• The Wall Street Journal (US) has substantial global readership (print and online).
• The New York Times, known for its influence in journalism and in-depth reporting, has a globally significant readership.
• The People's Daily (China) is the official newspaper for its Communist Party and has a massive readership.
• USA Today (US): a concise and colourful newspaper.
• The Guardian (UK) boasts a strong digital presence and liberal editorial stance.
• Dainik Bhaskar (India) is the biggest Hindi-language newspaper with massive central India readership and widespread Hindi language readership.

Cultural Hybridity

• Cross-cultural consumption of media is complex and needs further study.
• Globalization doesn't lead to a unified culture, but rather to cultural fusion.
• Cultural hybridity comes from Western media genres adapted for local languages, styles, and conventions.

Cultural Imperialism Approach

• Transnational corporations, sometimes supported by their home countries, exert indirect control over developing countries in terms of markets, sources, production and labour.
• This control undermines the cultural autonomy of developing countries.
• This reliance on trans-national corporations produces dependency on both their hardware & software.

Deterritorialization

• Mexican anthropologist Nestor Garcia Canclini notes that migration, and modernity, allow cultural territories to broaden beyond national states.
• Canclini also argues that relocating Third World cultures to metropolitan areas is a beneficial and enriching experience.
• The proliferation of alternative media, and the Internet in particular, are disrupting one-way information flows.

Glocalization

• Globalization is a complex phenomenon.
• The global and local penetrate one another.
• Local culture is adapted to global trends using the concept of "glocalization".
• Glocalization is the adaptation of global trends to local context.

Glocalization Approach

• Diversity is essential for social life.
• All differences will not be erased via globalisation.
• History & culture operate independently to give each group or culture a unique identity.
• Glocalisation addresses the concern that large-scale globalisation resembles a tidal wave, wiping out uniquely local characteristics.
• Glocalisation attempts to provide a pragmatic and historically grounded understanding of globalisation.

Critiques of the Glocalization Approach

• The specifics of global/local interaction (how they occur) are missing from the theory.
• The distinctness of local and global cultures may be challenged by the fact that they cannot be entirely separated.
• The theory doesn't adequately account for the power dynamics between local and global systems.

Globalization

• Globalization is connecting the global economy through the flow of goods, services, money, technology and labour.
• This process largely took off after World War II.
• The principle goal is increasing economic development and global welfare.
• Synonyms for globalization include: Capitalism, Colonialism, Neo-colonialism, Westernization, Americanization, McDonaldization, Disneyization.

References

• (https://www.internationaljournalofresearch.org/2024/03/top-ten-most-read-newspaper-in-world.html)