Geology Scavenger Hunt

Magmatism is the formation and movement of molten rock (magma) within Earth's crust.

Plate boundaries are the edges where tectonic plates meet.

Magma formed by high amounts of melting; common at divergent boundaries.

Magma formed at convergent boundaries, above subduction zones.

Gases released by volcanic eruptions.

Rock formations that solidify below the Earth's surface.

A hill or mountain where lava, pyroclastic materials, and gases erupt.

Substances that evaporate easily and exist as gases.

A unique name, symbol, or design that identifies and distinguishes a product from competitors. It's like a product's personality!

The process of creating and managing a brand's image, unique attributes, and customer perception. It's building a brand's reputation.

Branding helps build brand awareness, loyalty, and differentiation in the market. It attracts customers and fosters trust.

When customers consistently choose a specific brand over others, showing strong preference and attachment.

The extent to which consumers recognize and remember a specific brand. It's like how 'famous' a brand is in the market.

There are different categories of brand names that reflect the brand's characteristics, such as descriptive, suggestive, fanciful, and arbitrary.

A brand's elements are the visual and verbal components that create a brand's identity, including logos, slogans, colors, and typography.

Making a brand stand out from competitors by showcasing unique features, benefits, and values that appeal to target consumers.

A brand name that directly describes the product or service offered. It's clear and straightforward but may lack creativity.

A brand name that uses a single, creative word to evoke a feeling or emotion. It's memorable and unique, but requires careful maintenance.

A brand name that is completely made up, often using Latin or Greek words. It's unique and memorable but may be challenging to create.

A brand name that combines compound words, unique spellings, alliteration, or foreign words. It's appealing to modern audiences, but can be somewhat complex.

A brand name that is an abbreviation of the business's full name. It's short and concise, but may be difficult to pronounce.

A brand name that includes the location where the business operates. While straightforward, it can limit expansion to other countries.

Customers are more likely to buy products from brands they trust and recognize, meaning credibility directly impacts sales.

The various techniques and strategies used to develop and build a brand's image and identity.

The specific group of people that a business aims to sell its products or services to. Businesses should focus on a defined group rather than trying to appeal to everyone.

Maintaining consistent promises and experiences for customers. This involves delivering on promises made in advertisements and ensuring a reliable brand image.

When customers instantly identify and remember a brand. A strong brand name helps consumers easily distinguish it from competitors.

The ability to outperform competitors due to unique strengths. A strong brand can give a business an advantage by attracting customers who recognize and prefer it.

Introducing new products becomes easier and less expensive for brands with strong customer loyalty. Customers are more likely to try new products from a brand they already trust.

A well-known and respected brand increases the trustworthiness and believability of the business, its products, and the entire industry.

A visual trademark that uses a specific design to represent a brand. It acts as a symbol to quickly identify the brand.

A visual element that goes beyond a logo, often using simplified images or symbols to represent the brand. It creates a strong association between the brand and its meaning.

A special brand element that uses human or real-life characteristics to give a brand a personality. It helps make the brand more relatable and memorable.

A memorable short phrase or tagline used to communicate a brand's message or values in a concise way. It summarizes the brand's essence.

Brand names can be descriptive, evocative, invented, lexical, acronyms, geographical, or based on the founder.