Generative AI & Trust Principles
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Questions and Answers

What is the primary value that underpins Salesforce's approach to Einstein generative AI?

  • Speed
  • Innovation
  • Trust (correct)
  • Efficiency
  • Which principle is specifically aimed at ensuring that generative AI responses are free from bias and harmful content?

  • Transparency
  • Sustainability
  • Empowerment
  • Safety (correct)
  • What specific action is recommended before sharing model responses with end users?

  • Publish without edits
  • Check for accuracy (correct)
  • Obtain user feedback
  • Automate the sharing process
  • What issue does generative AI face when it fabricates responses that are not based on factual information?

    <p>Hallucination</p> Signup and view all the answers

    How does Salesforce ensure the privacy of organizations using generative AI capabilities?

    <p>Forming agreements with LLM providers</p> Signup and view all the answers

    Which of the following principles emphasizes the need to reduce the carbon footprint in generative AI?

    <p>Sustainability</p> Signup and view all the answers

    In what way should generative AI responses align with an organization's branding?

    <p>By matching company values, voice, and tone</p> Signup and view all the answers

    Which of the following is a characteristic of the Empowerment principle in Salesforce's generative AI approach?

    <p>Augmenting people's capabilities</p> Signup and view all the answers

    Study Notes

    Einstein Generative AI & Trust

    • Salesforce prioritizes data security and accuracy in its Einstein generative AI, ensuring user data remains private.
    • Agreements with LLM providers (like OpenAI) prevent private data from being retained by the providers.

    Five Principles for Trusted Generative AI

    • Accuracy: Model responses backed by explanations and sources; human review recommended.
    • Safety: Detecting and mitigating bias, toxicity, and harmful content using industry-best techniques.
    • Transparency: Models respect data provenance and use user data.
    • Empowerment: AI augments user capabilities, promoting efficiency and purpose.
    • Sustainability: Focus on appropriate model size and reduced carbon footprint.

    Reviewing Generative AI Responses

    • User responsibility for LLM-generated content shared with customers; content aligns with company values and brand.
    • Key aspects for review: accuracy and safety.
    • Accuracy: Checking factual accuracy; verifying sources to avoid "hallucinations" (inaccurate responses).
    • Bias and Toxicity: Reviewing responses for potential bias against marginalized groups or harmful language.
    • Options include editing responses or generating new ones if needed.

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    Description

    Explore the essential principles that govern trusted generative AI systems, including accuracy, safety, transparency, empowerment, and sustainability. This quiz will challenge your understanding of Salesforce's approach to data security and the responsible use of AI technology. Test your knowledge on how organizations can ensure trust in AI interactions.

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