6 Questions
What approach did Coca-Cola take in prioritizing the African markets?
A size and growth prospects based approach
What was the focus of Coca-Cola within the ten priority countries?
Big cities that accounted for most of the GDP
What was the main factor considered by Coca-Cola when focusing on big cities within the priority countries?
Convenience for bottlers using returnable glass bottles
What does Coca-Cola's experience suggest about the construction of a successful African portfolio?
It depends heavily on picking the right countries with high potential for future growth.
Why does Coca-Cola prioritize major cities in Africa?
Because per capita consumption in major cities is nearly double the national average.
What do companies in the resources sector primarily need to map in Africa?
The ease of extraction of mineral resources.
Learn about the importance of prioritizing markets in Africa for business investments and management attention, using Coca-Cola's strategy as an example.
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