D271 3.2, easy
6 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What approach did Coca-Cola take in prioritizing the African markets?

  • A random selection approach
  • A diverse approach to each market
  • A size and growth prospects based approach (correct)
  • A one-size-fits-all approach
  • What was the focus of Coca-Cola within the ten priority countries?

  • Coastal regions with high consumption rates
  • Rural areas with untapped markets
  • Smaller towns with potential growth
  • Big cities that accounted for most of the GDP (correct)
  • What was the main factor considered by Coca-Cola when focusing on big cities within the priority countries?

  • Convenience for bottlers using returnable glass bottles (correct)
  • Availability of advanced technology
  • Population density
  • Proximity to other smaller towns
  • What does Coca-Cola's experience suggest about the construction of a successful African portfolio?

    <p>It depends heavily on picking the right countries with high potential for future growth.</p> Signup and view all the answers

    Why does Coca-Cola prioritize major cities in Africa?

    <p>Because per capita consumption in major cities is nearly double the national average.</p> Signup and view all the answers

    What do companies in the resources sector primarily need to map in Africa?

    <p>The ease of extraction of mineral resources.</p> Signup and view all the answers

    More Like This

    Developing a Business Strategy
    10 questions
    d271 - exam 1 - 3.2 - med
    9 questions

    d271 - exam 1 - 3.2 - med

    StrongerMoldavite8334 avatar
    StrongerMoldavite8334
    Analyzing the Market for Business Strategy
    22 questions
    Use Quizgecko on...
    Browser
    Browser