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Questions and Answers
What approach did Coca-Cola take in prioritizing the African markets?
What approach did Coca-Cola take in prioritizing the African markets?
- A random selection approach
- A diverse approach to each market
- A size and growth prospects based approach (correct)
- A one-size-fits-all approach
What was the focus of Coca-Cola within the ten priority countries?
What was the focus of Coca-Cola within the ten priority countries?
- Coastal regions with high consumption rates
- Rural areas with untapped markets
- Smaller towns with potential growth
- Big cities that accounted for most of the GDP (correct)
What was the main factor considered by Coca-Cola when focusing on big cities within the priority countries?
What was the main factor considered by Coca-Cola when focusing on big cities within the priority countries?
- Convenience for bottlers using returnable glass bottles (correct)
- Availability of advanced technology
- Population density
- Proximity to other smaller towns
What does Coca-Cola's experience suggest about the construction of a successful African portfolio?
What does Coca-Cola's experience suggest about the construction of a successful African portfolio?
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Why does Coca-Cola prioritize major cities in Africa?
Why does Coca-Cola prioritize major cities in Africa?
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What do companies in the resources sector primarily need to map in Africa?
What do companies in the resources sector primarily need to map in Africa?
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