Analyzing the Market for Business Strategy

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Questions and Answers

Who is at the centre of the market environment?

Customers

What is the primary purpose of a Just-in-Time (JIT) delivery system?

To manage inventory levels

What type of partnerships do firms engage in within their immediate environment?

Alliances with competitors and suppliers

What are the three elements that make up the immediate environment?

Company capabilities, competitors, and corporate partners Signup and view all the answers

What is the primary focus of firms within their immediate environment?

Enhancing company capabilities Signup and view all the answers

Why do firms engage with corporate partners in their immediate environment?

To access new markets and technologies Signup and view all the answers

What is the immediate environment in the context of macro environment?

Company capabilities and competitors Signup and view all the answers

What is the purpose of knowing the strengths and weaknesses of competitors?

To develop a proactive strategy Signup and view all the answers

What is a core competency?

Existing knowledge, facilities, and patents applied to new markets Signup and view all the answers

What is the benefit of using a proactive rather than a reactive strategy?

It helps in using company capabilities effectively Signup and view all the answers

What is the main difference between the immediate environment and the macro environment?

The immediate environment is internal and the macro environment is external Signup and view all the answers

What is included in the macro environment?

Social, economic, political, and legal factors Signup and view all the answers

What is the purpose of knowing the reactions of competitors to marketing activities?

To respond quickly to their actions Signup and view all the answers

What can be applied to new markets and new products?

Existing knowledge, facilities, and patents Signup and view all the answers

What is the primary goal of analysing the market in marketing strategy?

To understand the impact of various factors on marketing strategy Signup and view all the answers

What is the macro-environment in marketing?

The external factors that affect marketing strategy Signup and view all the answers

What is the purpose of identifying generational cohorts in marketing?

To understand consumer behavior Signup and view all the answers

Which of the following is an example of a social trend that impacts marketing?

A change in consumer behavior Signup and view all the answers

What is the role of corporate partners in marketing strategy?

To influence marketing strategy Signup and view all the answers

What is the primary focus of a marketing environment analysis framework?

The external environment Signup and view all the answers

What is the relationship between demographics and marketing strategy?

Demographics inform marketing strategy Signup and view all the answers

What is the primary goal of identifying the company's capabilities in marketing strategy?

To understand the company's strengths and weaknesses Signup and view all the answers

Study Notes

Analysing the Market

Analysing the market involves understanding customers, the company, competitors, and corporate partners to develop an effective marketing strategy.

Marketing Environment Analysis Framework

The framework consists of two main components: the immediate environment and the macro environment.

Immediate Environment

Company capabilities:
- Core competency
- Existing knowledge, facilities, patents, etc.
- Applied to new markets, new products, etc.
Competitors:
- Know their strengths and weaknesses
- Know their reactions to marketing activities undertaken
- Use a proactive rather than a reactive strategy
Corporate partners:
- Firms are part of alliances
- Align with competitors, suppliers, etc.
- Examples: Just-in-Time (JIT) delivery systems

Macro Environment

Culture
Demographics
Economic
Natural
Political/Legal
Social
Technology

Importance of Macro Environment

Marketers consider the macro environment when developing their marketing strategy.

Generational Cohorts

Different generational cohorts have distinct characteristics that impact marketing.

Various social trends impact marketing, and marketers need to be aware of them.

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