6 Questions
Under GDPR, what must businesses provide in their emails to remain compliant?
A clear and easy option for recipients to unsubscribe
What is the primary purpose of the CAN-SPAM Act?
To regulate commercial email and enforce compliance with email senders
True or False: Under CASL, businesses must obtain consent before sending commercial emails to Canadian citizens.
True
True or False: Using a generic ‘From’ email address like ‘[email protected]’ is recommended for better engagement.
False
Explain the importance of the 'From' field in email deliverability and legal compliance.
The 'From' field in an email is crucial because it signals to the recipient and spam filters who is sending the email. Legal compliance, such as under the CAN-SPAM Act, requires accurate identification of the sender. It helps build trust with recipients and improves deliverability by reducing the chance of being flagged as spam.
What steps can a business take to comply with the CAN-SPAM Act's requirements?
To comply with the CAN-SPAM Act, a business must clearly identify themselves in the email, provide a truthful subject line, include a valid physical address, present a clear way to opt-out of future emails, and promptly honor opt-out requests. Additionally, they must not use deceptive subject lines or email content and must maintain an updated list to avoid sending emails to those who have unsubscribed.
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