GDPR/CanSpam Laws Test

A discount code for first-time recipients

An entertaining GIF or image

A clear and easy option for recipients to unsubscribe (correct)

The business’s physical address

To ensure all emails are encrypted

To regulate commercial email and enforce compliance with email senders (correct)

To ban all unsolicited emails

To collect taxes on email marketing campaigns

True

<p>False</p> Signup and view all the answers

<p>The 'From' field in an email is crucial because it signals to the recipient and spam filters who is sending the email. Legal compliance, such as under the CAN-SPAM Act, requires accurate identification of the sender. It helps build trust with recipients and improves deliverability by reducing the chance of being flagged as spam.</p> Signup and view all the answers

<p>To comply with the CAN-SPAM Act, a business must clearly identify themselves in the email, provide a truthful subject line, include a valid physical address, present a clear way to opt-out of future emails, and promptly honor opt-out requests. Additionally, they must not use deceptive subject lines or email content and must maintain an updated list to avoid sending emails to those who have unsubscribed.</p> Signup and view all the answers