GDPR/CanSpam Laws Test
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Questions and Answers

Under GDPR, what must businesses provide in their emails to remain compliant?

  • A discount code for first-time recipients
  • An entertaining GIF or image
  • A clear and easy option for recipients to unsubscribe (correct)
  • The business’s physical address

What is the primary purpose of the CAN-SPAM Act?

  • To ensure all emails are encrypted
  • To regulate commercial email and enforce compliance with email senders (correct)
  • To ban all unsolicited emails
  • To collect taxes on email marketing campaigns

True or False: Under CASL, businesses must obtain consent before sending commercial emails to Canadian citizens.

True (A)

True or False: Using a generic ‘From’ email address like ‘[email protected]’ is recommended for better engagement.

<p>False (B)</p> Signup and view all the answers

Explain the importance of the 'From' field in email deliverability and legal compliance.

<p>The 'From' field in an email is crucial because it signals to the recipient and spam filters who is sending the email. Legal compliance, such as under the CAN-SPAM Act, requires accurate identification of the sender. It helps build trust with recipients and improves deliverability by reducing the chance of being flagged as spam.</p> Signup and view all the answers

What steps can a business take to comply with the CAN-SPAM Act's requirements?

<p>To comply with the CAN-SPAM Act, a business must clearly identify themselves in the email, provide a truthful subject line, include a valid physical address, present a clear way to opt-out of future emails, and promptly honor opt-out requests. Additionally, they must not use deceptive subject lines or email content and must maintain an updated list to avoid sending emails to those who have unsubscribed.</p> Signup and view all the answers

Flashcards

GDPR Email Unsubscribe

Businesses must provide a clear and easy unsubscribe option in emails to comply with GDPR.

CAN-SPAM Act Purpose

Regulates commercial emails, ensuring compliance with senders.

CASL Consent

Businesses need consent to send commercial emails to Canadians, per CASL.

Generic 'From' Email

Using 'noreply@' is not recommended for better customer engagement.

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'From' Field Importance

The 'From' field identifies the sender and is crucial for deliverability and legal compliance.

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CAN-SPAM Act Compliance

Businesses must include clear sender ID, valid address, an opt-out, and honor requests quickly.

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Accurate Sender ID

Using a truthful sender ID is necessary for CAN-SPAM compliance.

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Valid Physical Address

Providing a legitimate business physical address is a CAN-SPAM requirement.

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Unsubscribe Process

A clear unsubscribe process, per CAN-SPAM

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Honoring Unsubscriptions

Businesses must honor opt-out requests immediately, per CAN-SPAM.

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Deceptive Subject Lines

Avoid deceptive subject lines, as per CAN-SPAM.

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Updated Email Lists

Keep your email lists up-to-date to avoid sending to unsubscribers, per CAN-SPAM.

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Email Deliverability

A good 'From' field helps avoid spam filters and increases email delivery rates.

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Accurate Subject Lines

Using truthful subject lines for emails is crucial for comply.

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Unsubscription Options

Providing an easy way to unsubscribe from emails is crucial.

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Email Compliance

Adhering to email regulations like GDPR, CAN-SPAM, and CASL.

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Spam Filters

Automatic systems designed to identify and block suspicious or unwanted email.

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Email List Management

Keeping records of who has opted in or out of your email communications.

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