Franchisor's Benefits and Risks

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Questions and Answers

What is the main benefit for the franchisor in terms of revenue?

  • Monthly royalties paid by the franchisee (correct)
  • Initial fee paid by the franchisee
  • Share of profits from the franchisee's business
  • Interest on loans provided to the franchisee

What is a potential risk for the franchisor due to the franchisee's actions?

  • The franchisee may not expand the business quickly
  • The franchisee may not operate in a satisfactory manner (correct)
  • The franchisee may not pay the initial fee
  • The franchisee may not share the risks and uncertainty

Why is it important for the franchisor to carefully draw up the franchise agreement?

  • To prevent disputes from occurring (correct)
  • To ensure the franchisee pays the initial fee
  • To ensure the franchisee expands the business quickly
  • To ensure the franchisee pays monthly royalties

What is a disadvantage of franchising for the franchisor in terms of control?

<p>The franchisor has limited control over the day-to-day running of the business (C)</p> Signup and view all the answers

What is a benefit of franchising for the franchisor in terms of expansion?

<p>Expansion can be achieved relatively cheaply (A)</p> Signup and view all the answers

What must be paid by the franchisee even if they make a loss?

<p>Monthly royalties (C)</p> Signup and view all the answers

What is a potential consequence of poor recruitment, support, and servicing of franchisees?

<p>Dissatisfaction and poor practices (D)</p> Signup and view all the answers

Why is it important for the franchisor to have a well-drafted franchise agreement?

<p>To avoid disputes (A)</p> Signup and view all the answers

What is a potential drawback of franchising for the franchisor in terms of the franchisees' operations?

<p>Unsatisfactory operations (A)</p> Signup and view all the answers

What is an advantage of franchising for the franchisor in terms of growth?

<p>Cheap expansion (D)</p> Signup and view all the answers

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Study Notes

Benefits for the Franchisor

  • Increased revenues through monthly royalties, which are paid regardless of the franchisee's profit or loss
  • Rapid market and sales expansion achieved at a relatively low cost
  • Shared risks and uncertainty with franchisees

Disadvantages for the Franchisor

  • Franchisees may not operate satisfactorily, damaging the business's reputation and leading to bad PR
  • Potential disputes arising from poorly drawn-up franchise agreements
  • Difficulty in effectively recruiting, supporting, and servicing multiple franchisees, leading to dissatisfaction and poor practice
  • Limited control over the day-to-day running of the business

Benefits for the Franchisor

  • Increased revenues through monthly royalties, which are paid regardless of the franchisee's profit or loss
  • Rapid market and sales expansion achieved at a relatively low cost
  • Shared risks and uncertainty with franchisees

Disadvantages for the Franchisor

  • Franchisees may not operate satisfactorily, damaging the business's reputation and leading to bad PR
  • Potential disputes arising from poorly drawn-up franchise agreements
  • Difficulty in effectively recruiting, supporting, and servicing multiple franchisees, leading to dissatisfaction and poor practice
  • Limited control over the day-to-day running of the business

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