15 Questions
What is network marketing primarily used for?
To expand sales through a network of distributors
Why do manufacturers utilize network marketing in business structures requiring multi-level marketing?
To accommodate a large network of distributors and sub-distributors
What advantage does network marketing offer manufacturers?
No need to rely on advertising
What is a disadvantage of network marketing mentioned in the text?
Difficulty controlling distribution and sales
What is the relationship between M-commerce and E-commerce?
M-commerce is a subset of E-commerce
Who coined the term 'm-commerce' and in what year?
Kevin Duffy in 1997
Which of the following is NOT listed as an application of M-commerce?
Hotel Booking
What is the main purpose of franchising in business?
To expand a business without additional costs
What do franchisees gain by entering into a franchising agreement?
They receive training and assistance from the franchisor
Which party in a franchise is responsible for providing goods, services, and assistance?
Franchisor
What does a franchising agreement entail?
It is a contract that specifies applicable terms and conditions for the franchise
What is one disadvantage for franchisors mentioned in the text?
Leaking secrets to competitors
Which type of aggregator collects and compiles similar and important information on one website?
News Aggregators
What is one advantage of Business Process Outsourcing (BPO) discussed in the text?
Speed
What is the purpose of an aggregator as described in the text?
To collect and compile important information
Test your knowledge on the disadvantages for both franchisors and franchisees, as well as the concept of Business Process Outsourcing (BPO). Learn about issues like lack of direct control, leaking secrets, adhering to policies, paying royalties, and how BPO works in the business world.
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