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Franchising Comparative Analysis Quiz

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Questions and Answers

What are the factors considered in the comparative analysis of the two industry cases?

The macro-environmental context, the industry context, and the actor/agent role.

What is being evaluated in the analysis of the emergence of franchising?

The emergence and impact of franchising on the structural evolution of both industries.

What is the focus of assessing in the comparative analysis of the two industry cases?

Assessing the similarities and differences between the two industries.

What were the driving forces behind the changes in the macro-environment and industry?

The forces of technology, consumer preferences, economic growth, and other influences were the driving forces behind the changes. Signup and view all the answers

What characterized the competition within the two industries?

Competition within the two industries was a dynamic process in which firms were vying for competitive advantage, only to see it erode through imitation and innovation by rivals. Signup and view all the answers