10 Questions
What is the main benefit that franchisees get for their investment?
Ownership of the franchiser's trademark
In the context of franchising, what does the term 'franchiser' refer to?
A company or person granting a franchise
What aspect of a business does a franchisee gain access to through a franchise agreement?
Marketing strategies and branding
Which of the following statements best describes the role of a franchisee in a franchise system?
They pay for the right to use the franchiser's brand.
What motivates entrepreneurs to opt for franchising as a growth strategy for their businesses?
To access additional funding opportunities
Why is franchising considered a popular business expansion model?
Because it minimizes financial risk for entrepreneurs
What differentiates a franchisee from a typical business owner?
Dependency on the franchiser for certain aspects of operation
How does franchising benefit both the franchiser and the franchisee?
Provides a structured framework for business growth
Why do many business owners choose to expand through franchising rather than other methods?
To tap into established brand recognition and consumer trust
What characteristic distinguishes a successful franchise system from others?
Consistent branding and customer experience across locations
Test your knowledge on franchising and brand promotion with questions about franchisors, franchisees, national advertising, and brand name promotion. Learn about the roles and benefits of each party involved in a franchise agreement.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
