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Franchising and Brand Promotion Quiz

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Questions and Answers

What is the main benefit that franchisees get for their investment?

Ownership of the franchiser's trademark (correct)

Exclusive rights to franchise in new markets

Access to the franchiser's business model

Freedom to operate independently

In the context of franchising, what does the term 'franchiser' refer to?

A company or person granting a franchise (correct)

A business operating under a franchise system

An individual buying a franchise

A legal document outlining franchise terms

What aspect of a business does a franchisee gain access to through a franchise agreement?

Financial statements

Marketing strategies and branding (correct)

Human resources policies

Supply chain management

Which of the following statements best describes the role of a franchisee in a franchise system?

They pay for the right to use the franchiser's brand. Signup and view all the answers

What motivates entrepreneurs to opt for franchising as a growth strategy for their businesses?

To access additional funding opportunities Signup and view all the answers

Why is franchising considered a popular business expansion model?

Because it minimizes financial risk for entrepreneurs Signup and view all the answers

What differentiates a franchisee from a typical business owner?

Dependency on the franchiser for certain aspects of operation Signup and view all the answers

How does franchising benefit both the franchiser and the franchisee?

Provides a structured framework for business growth Signup and view all the answers

Why do many business owners choose to expand through franchising rather than other methods?

To tap into established brand recognition and consumer trust Signup and view all the answers

What characteristic distinguishes a successful franchise system from others?

Consistent branding and customer experience across locations Signup and view all the answers