Franchising 101

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Questions and Answers

Which of the following best describes a franchisor?

  • A person who purchases a franchise
  • A person who sells a franchise (correct)
  • A person who manages a franchise
  • A person who operates a franchise

Who is responsible for selling a franchise?

  • Franchisee
  • Franchisor (correct)
  • Business broker
  • Franchise consultant

What is the role of a franchisor in a franchise relationship?

  • To operate the franchise business
  • To provide ongoing support and guidance to the franchisee (correct)
  • To purchase a franchise
  • To manage the franchise operations

Which of the following has influenced the rate of adoption of new technologies the most?

<p>Technological advancements (A)</p> Signup and view all the answers

What is the main factor that has affected the rate of adoption of new technologies?

<p>Cost of new technologies (C)</p> Signup and view all the answers

Which of the following is NOT a factor that has influenced the rate of adoption of new technologies?

<p>Competitor strategies (D)</p> Signup and view all the answers

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Study Notes

Franchising

  • A franchisor is a company that grants the right to use its brand, products, and business model to another company (the franchisee).
  • The franchisor is responsible for selling the franchise.
  • The franchisor's role is to provide training, support, and ongoing guidance to the franchisee, while also maintaining brand standards and ensuring consistent quality.

Technology Adoption

  • The rate of adoption of new technologies is influenced by several factors, including the perceived benefits, cost, ease of use, and compatibility with existing systems.
  • The main factor that has affected the rate of adoption of new technologies is the perceived benefits.
  • The following are NOT factors that have influenced the rate of adoption of new technologies: the color of the technology.

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