Food Delivery Marketing Strategies

<p>Targeting niche markets with specific needs (D)</p> Signup and view all the answers

<p>iTiffin.in (B)</p> Signup and view all the answers

<p>Marketing trends (C)</p> Signup and view all the answers

<p>SpiceBox.in (A)</p> Signup and view all the answers

<p>Porter's Five-Forces Model (D)</p> Signup and view all the answers

<p>Developing a perception in a consumer's mind (D)</p> Signup and view all the answers

<p>A unique feature that appeals specifically to a target segment (C)</p> Signup and view all the answers

<p>Al Ries and Jack Trout (A)</p> Signup and view all the answers

<p>1970s (B)</p> Signup and view all the answers

<p>A clear identity in the marketplace (A)</p> Signup and view all the answers

<p>To create direct relevance to their needs (C)</p> Signup and view all the answers

<p>The competitive landscape and the nature of consumer behavior have evolved (C)</p> Signup and view all the answers

<p>It conveys the intended positioning to the market (C)</p> Signup and view all the answers

<p>It allows marketers to target specific consumer needs based on their location. (C)</p> Signup and view all the answers

<p>Age (B)</p> Signup and view all the answers

<p>McDonald's adapts its product offerings to align with local religious beliefs. (A)</p> Signup and view all the answers

<p>Personality (A)</p> Signup and view all the answers

<p>Psychographic Segmentation (D)</p> Signup and view all the answers

<p>A company launching a new line of luxury cars targeted at high-income earners. (B)</p> Signup and view all the answers

<p>It avoids potential negative reactions and promotes responsible marketing practices. (B)</p> Signup and view all the answers

<p>Geographic Segmentation (C)</p> Signup and view all the answers

<p>Brand Preference Response (D)</p> Signup and view all the answers

<p>Ford consumers are more likely to be masculine and independent, while Chevrolet consumers are more likely to be conservative and prestige conscious. (D)</p> Signup and view all the answers

<p>Advanced technology features (C)</p> Signup and view all the answers

<p>Their frequency of use or purchase of a product (A)</p> Signup and view all the answers

<p>It helps companies tailor product development and marketing efforts to specific consumer needs. (B)</p> Signup and view all the answers

<p>Consumers who have never used the product and are unlikely to in the future. (D)</p> Signup and view all the answers

<p>Are constantly seeking the latest and most innovative models of goods. (D)</p> Signup and view all the answers

<p>They prefer products that are practical and functional over those that are stylish. (A)</p> Signup and view all the answers

<p>Segmentation allows a firm to focus its efforts on the most promising opportunities. (A)</p> Signup and view all the answers

<p>Hospital bed and tractor (C)</p> Signup and view all the answers

<p>When economies of scale can be achieved through standardized production and marketing. (B)</p> Signup and view all the answers

<p>Because it determines how marketers make a product or service appear different from another. (D)</p> Signup and view all the answers

<p>One product or service may be different even when they appear to be identical. (A)</p> Signup and view all the answers

<p>Raymond's (D)</p> Signup and view all the answers

<p>Dell (C)</p> Signup and view all the answers

<p>Dreams (A)</p> Signup and view all the answers

<p>Vistara Airlines (A)</p> Signup and view all the answers

<p>Toyota (A)</p> Signup and view all the answers

<p>First-mover (D)</p> Signup and view all the answers

<p>Dhara Oil (D)</p> Signup and view all the answers

<p>Jeep (B)</p> Signup and view all the answers

The process of dividing a broad target market into subsets of consumers with common needs or characteristics.

The method of selecting specific segments to concentrate marketing efforts on.

The creation of a product that stands out from competitors due to unique features or branding.

The study of how individuals make decisions to spend their resources on consumption-related items.

The concept that targeting and positioning must align to effectively reach a market segment.

Dividing the market based on statistical characteristics like age, gender, income, and education.

Segmenting the market based on the size of the family, which influences their needs and preferences.

Dividing the market by occupation or business type, affecting preferences and attitudes.

Segmenting the market based on physical locations such as regions, climates, and urban vs rural areas.

Dividing the market based on consumer lifestyles, attitudes, values, and personality traits.

Market division based on consumer behaviors, such as purchasing habits and brand loyalty.

Dividing markets based on cultural factors including religion, ethnicity, and traditions.

Dividing consumers into groups based on characteristics or behaviors.

Consumers who seek the latest models or trends in goods.

Consumers who buy goods to reflect high social status.

Consumers looking for ordinary goods that fulfill basic needs.

Segmentation based on the benefits consumers expect from products.

Segmentation based on how much a product is used by consumers.

Consumers who might use a product in the future, but currently do not.

Consumers who generally do not use certain products at all.

An online food delivery service in Bangalore that takes bulk orders for a week or month.

A strategy that involves sub-segmentation to target specific customer needs within a larger segment.

Dividing a market segment into smaller, more defined categories to better meet customer needs.

A framework for analyzing the competitive forces in a market to assess segment attractiveness.

The portion of a market controlled by a particular company or product.

Assessment of a market segment's potential based on size, growth, and other factors.

External factors that influence a company's ability to operate effectively in a market.

Refers to the end consumer for whom a product is designed and marketed, exemplified by Crane's stationery.

A category of products that serve similar purposes; BMW is known as the 'ultimate driving machine.'

Creating a consumer perception about a company's products relative to competitors.

A distinct appeal that the firm presents to its target consumers.

A plan to reach specific segments of consumers effectively.

Combination of product, price, place, and promotion strategies.

Characteristics and requirements of the target audience.

Dividing the market into distinct groups of buyers.

How consumers view a brand or product.

Messages and media used to convey the intended positioning.

Concept where Honda's marketing emphasizes aspirations, using two-wheelers to achieve personal dreams.

A positioning strategy epitomized by Raymond's branding of the 'complete man'.

Company that is the first to introduce a product; example: Compaq's portable PC.

Selling strategy focused on direct-to-business sales, notably by Dell.

Marketing approach where Toshiba specializes solely in laptop computers.

A Japanese term for excitement and thrill, utilized in marketing by Toyota.

Marketing strategy shifting focus to health benefits, like Dhara Oil's recent messaging.

An approach by Ford India to offer custom features for vehicles, enhancing customer satisfaction.