Quick PC: Food Delivery Company History

Quick PC: A Food Delivery Company

• Founded by two brothers, Mark F and Ste Perera, after a bitter experience of ordering food from different hotels and restaurants.
• The brothers identified an opportunity to introduce a food delivery service where customers can order food through an app and track the progress of delivery.

Leadership Strategy

• Transformational Vision leaders who identify opportunities in the marketplace and capitalize on them.
• They have different areas of expertise, with Mark being an IT expert and Ste being a business management expert.

Operations

• Started in 2012 as the first food delivery platform in Sri Lanka.
• Currently, the largest food delivery platform with over 300 restaurants in the Colombo District.
• Operations are confined to the Colombo District, which can be considered a weakness.
• Initially, a small organization with 5 administrative officers, now grown to a large organization with 88 full-time employees.

Vision, Mission, and Values

• Vision: "Bring taste to wherever you are", indicating an intention to expand the business across the country.
• Mission: "Enable customers to have the best fast food without leaving their homes or workplaces", focusing on providing convenience to customers.
• Values:
  • We make life simple
  • We take care of our employees
  • Customer Compass
  • We create opportunities

Leadership and Organizational Structure

• Mark Ferra is the Managing Director, and Ste Ferra is the Operations Director.
• Vij is the Marketing Director, and Varuna Karam is the Operations Manager.
• The company has a board composition with 4 non-executive directors appointed by the shareholders.
• The brothers believe in getting involved in all business decisions to retain control of operations, which can be considered a weakness.

Strategic Thinking

• Mark focuses on IT operations, while Ste's main intention is to maximize shareholder wealth.
• The company is currently operating at optimum capacity and is looking to expand its business activities through corporate level strategy options such as acquisitions, joint ventures, new investments, or mergers.
• They are considering related diversification options, such as vertical expansion, horizontal expansion, or unrelated diversification.

Corporate Governance and Risk Management

• The company has a board composition with a balance of executive and non-executive directors.
• They have a risk management system in place, with a sound internal control environment and good governance practices.
• They have implemented an ERP system to ensure multiple functions are integrated.
• However, some weaknesses were identified, such as overstated claims by the maintenance department, which highlights a need for improvement in internal controls.### Uber Business Model
• Highly integrated IT system, which is a strength for the company
• Managing order capacity is crucial, as goods need to be delivered to customers within a short time period
• Managing riders, restaurants, and time duration is vital
• Big Data analysis is important for keeping an eye on customer data and optimizing operations

Technology in Business

• Technology has a 10% weightage in the syllabus
• The algorithm used by Uber aims to optimize time and distance
• There are two types of drivers: full-time drivers and independent contractors
• Independent contractors can be recruited, which is an example of forward integration

Weaknesses in Uber's System

• Cyber attacks have exposed IT weaknesses and risks
• Backup sites are not trustworthy, and there are weaknesses in the internal control system
• Fraudulent activities, such as proactive cancellations, have been identified
• There is no proper reconciliation system in place
• No tracking of number of journeys against orders

Quick PC Company

• Quick PC has two companies: Quick PC Private Limited and Quick Trad Private Limited
• The company has two restaurants: Pal Plaza Restaurant and City Hotels
• Pal Plaza Restaurant has high-quality fruits and is a luxury hotel with a 100-room capacity
• The restaurant has a high demand, and guests need to make reservations 5-6 hours prior to the meal

Palace of SE

• Palace of SE is a chain of fine dining restaurants in Sri Lanka, India, and Malaysia
• The restaurant was established in 1995 and has grown rapidly
• It operates in the high-end market and applies a focus differentiation strategy

Strategic Analysis

• Bowman's strategy framework can be applied to analyze the company's strategy
• Focus differentiation strategy is used by Palace of SE and CPR
• Acquiring CPR can be a strategic move for the company
• Integration is more related to forward integration

Quick PC: A Food Delivery Company

• Founded by two brothers, Mark Ferra and Ste Ferra, after a bad experience with ordering food from different hotels and restaurants.
• The brothers saw an opportunity to create a food delivery service where customers can order food through an app and track the progress of delivery.

Leadership Strategy

• Mark Ferra and Ste Ferra are transformational vision leaders who identify opportunities in the marketplace and capitalize on them.
• They have different areas of expertise, with Mark being an IT expert and Ste being a business management expert.

Operations

• Started in 2012 as the first food delivery platform in Sri Lanka.
• Currently, the largest food delivery platform with over 300 restaurants in the Colombo District.
• Operations are confined to the Colombo District, which can be considered a weakness.
• Initially, a small organization with 5 administrative officers, now grown to a large organization with 88 full-time employees.

Vision, Mission, and Values

• Vision: "Bring taste to wherever you are", indicating an intention to expand the business across the country.
• Mission: "Enable customers to have the best fast food without leaving their homes or workplaces", focusing on providing convenience to customers.
• Values:
  • We make life simple
  • We take care of our employees
  • Customer Compass
  • We create opportunities

Leadership and Organizational Structure

• Mark Ferra is the Managing Director, and Ste Ferra is the Operations Director.
• Vij is the Marketing Director, and Varuna Karam is the Operations Manager.
• The company has a board composition with 4 non-executive directors appointed by the shareholders.
• The brothers believe in getting involved in all business decisions to retain control of operations, which can be considered a weakness.

Strategic Thinking

• Mark focuses on IT operations, while Ste's main intention is to maximize shareholder wealth.
• The company is currently operating at optimum capacity and is looking to expand its business activities through corporate level strategy options such as acquisitions, joint ventures, new investments, or mergers.
• They are considering related diversification options, such as vertical expansion, horizontal expansion, or unrelated diversification.

Corporate Governance and Risk Management

• The company has a board composition with a balance of executive and non-executive directors.
• They have a risk management system in place, with a sound internal control environment and good governance practices.
• They have implemented an ERP system to ensure multiple functions are integrated.
• However, some weaknesses were identified, such as overstated claims by the maintenance department, which highlights a need for improvement in internal controls.

Uber Business Model

• Highly integrated IT system, which is a strength for the company.
• Managing order capacity is crucial, as goods need to be delivered to customers within a short time period.
• Managing riders, restaurants, and time duration is vital.
• Big Data analysis is important for keeping an eye on customer data and optimizing operations.

Technology in Business

• Technology has a 10% weightage in the syllabus.
• The algorithm used by Uber aims to optimize time and distance.
• There are two types of drivers: full-time drivers and independent contractors.
• Independent contractors can be recruited, which is an example of forward integration.

Weaknesses in Uber's System

• Cyber attacks have exposed IT weaknesses and risks.
• Backup sites are not trustworthy, and there are weaknesses in the internal control system.
• Fraudulent activities, such as proactive cancellations, have been identified.
• There is no proper reconciliation system in place.
• No tracking of number of journeys against orders.

Quick PC Company

• Quick PC has two companies: Quick PC Private Limited and Quick Trad Private Limited.
• The company has two restaurants: Pal Plaza Restaurant and City Hotels.