Podcast
Questions and Answers
What prompted the founding of Quick PC, a food delivery company?
What prompted the founding of Quick PC, a food delivery company?
What type of leaders are Mark F and Ste Perera?
What type of leaders are Mark F and Ste Perera?
What is the current operational scope of Quick PC?
What is the current operational scope of Quick PC?
What is the company's vision?
What is the company's vision?
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What is the role of Mark Ferra in the company?
What is the role of Mark Ferra in the company?
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What is the main intention of Ste Ferra?
What is the main intention of Ste Ferra?
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What is a weakness in the company's leadership structure?
What is a weakness in the company's leadership structure?
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What is one of the company's values?
What is one of the company's values?
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At what level of strategy is the company considering options such as acquisitions, joint ventures, and mergers?
At what level of strategy is the company considering options such as acquisitions, joint ventures, and mergers?
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What is a strength of the company's IT system?
What is a strength of the company's IT system?
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What is a type of driver that can be recruited by Uber, which is an example of forward integration?
What is a type of driver that can be recruited by Uber, which is an example of forward integration?
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What is a weakness identified in the company's internal control system?
What is a weakness identified in the company's internal control system?
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What is a crucial aspect of Uber's business model?
What is a crucial aspect of Uber's business model?
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What is a type of risk identified in Uber's system?
What is a type of risk identified in Uber's system?
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What is a weakness identified in Uber's internal control system?
What is a weakness identified in Uber's internal control system?
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What is the purpose of Big Data analysis in Uber's business model?
What is the purpose of Big Data analysis in Uber's business model?
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Study Notes
Quick PC: A Food Delivery Company
- Founded by two brothers, Mark F and Ste Perera, after a bitter experience of ordering food from different hotels and restaurants.
- The brothers identified an opportunity to introduce a food delivery service where customers can order food through an app and track the progress of delivery.
Leadership Strategy
- Transformational Vision leaders who identify opportunities in the marketplace and capitalize on them.
- They have different areas of expertise, with Mark being an IT expert and Ste being a business management expert.
Operations
- Started in 2012 as the first food delivery platform in Sri Lanka.
- Currently, the largest food delivery platform with over 300 restaurants in the Colombo District.
- Operations are confined to the Colombo District, which can be considered a weakness.
- Initially, a small organization with 5 administrative officers, now grown to a large organization with 88 full-time employees.
Vision, Mission, and Values
- Vision: "Bring taste to wherever you are", indicating an intention to expand the business across the country.
- Mission: "Enable customers to have the best fast food without leaving their homes or workplaces", focusing on providing convenience to customers.
- Values:
- We make life simple
- We take care of our employees
- Customer Compass
- We create opportunities
Leadership and Organizational Structure
- Mark Ferra is the Managing Director, and Ste Ferra is the Operations Director.
- Vij is the Marketing Director, and Varuna Karam is the Operations Manager.
- The company has a board composition with 4 non-executive directors appointed by the shareholders.
- The brothers believe in getting involved in all business decisions to retain control of operations, which can be considered a weakness.
Strategic Thinking
- Mark focuses on IT operations, while Ste's main intention is to maximize shareholder wealth.
- The company is currently operating at optimum capacity and is looking to expand its business activities through corporate level strategy options such as acquisitions, joint ventures, new investments, or mergers.
- They are considering related diversification options, such as vertical expansion, horizontal expansion, or unrelated diversification.
Corporate Governance and Risk Management
- The company has a board composition with a balance of executive and non-executive directors.
- They have a risk management system in place, with a sound internal control environment and good governance practices.
- They have implemented an ERP system to ensure multiple functions are integrated.
- However, some weaknesses were identified, such as overstated claims by the maintenance department, which highlights a need for improvement in internal controls.### Uber Business Model
- Highly integrated IT system, which is a strength for the company
- Managing order capacity is crucial, as goods need to be delivered to customers within a short time period
- Managing riders, restaurants, and time duration is vital
- Big Data analysis is important for keeping an eye on customer data and optimizing operations
Technology in Business
- Technology has a 10% weightage in the syllabus
- The algorithm used by Uber aims to optimize time and distance
- There are two types of drivers: full-time drivers and independent contractors
- Independent contractors can be recruited, which is an example of forward integration
Weaknesses in Uber's System
- Cyber attacks have exposed IT weaknesses and risks
- Backup sites are not trustworthy, and there are weaknesses in the internal control system
- Fraudulent activities, such as proactive cancellations, have been identified
- There is no proper reconciliation system in place
- No tracking of number of journeys against orders
Quick PC Company
- Quick PC has two companies: Quick PC Private Limited and Quick Trad Private Limited
- The company has two restaurants: Pal Plaza Restaurant and City Hotels
- Pal Plaza Restaurant has high-quality fruits and is a luxury hotel with a 100-room capacity
- The restaurant has a high demand, and guests need to make reservations 5-6 hours prior to the meal
Palace of SE
- Palace of SE is a chain of fine dining restaurants in Sri Lanka, India, and Malaysia
- The restaurant was established in 1995 and has grown rapidly
- It operates in the high-end market and applies a focus differentiation strategy
Strategic Analysis
- Bowman's strategy framework can be applied to analyze the company's strategy
- Focus differentiation strategy is used by Palace of SE and CPR
- Acquiring CPR can be a strategic move for the company
- Integration is more related to forward integration
Quick PC: A Food Delivery Company
- Founded by two brothers, Mark Ferra and Ste Ferra, after a bad experience with ordering food from different hotels and restaurants.
- The brothers saw an opportunity to create a food delivery service where customers can order food through an app and track the progress of delivery.
Leadership Strategy
- Mark Ferra and Ste Ferra are transformational vision leaders who identify opportunities in the marketplace and capitalize on them.
- They have different areas of expertise, with Mark being an IT expert and Ste being a business management expert.
Operations
- Started in 2012 as the first food delivery platform in Sri Lanka.
- Currently, the largest food delivery platform with over 300 restaurants in the Colombo District.
- Operations are confined to the Colombo District, which can be considered a weakness.
- Initially, a small organization with 5 administrative officers, now grown to a large organization with 88 full-time employees.
Vision, Mission, and Values
- Vision: "Bring taste to wherever you are", indicating an intention to expand the business across the country.
- Mission: "Enable customers to have the best fast food without leaving their homes or workplaces", focusing on providing convenience to customers.
- Values:
- We make life simple
- We take care of our employees
- Customer Compass
- We create opportunities
Leadership and Organizational Structure
- Mark Ferra is the Managing Director, and Ste Ferra is the Operations Director.
- Vij is the Marketing Director, and Varuna Karam is the Operations Manager.
- The company has a board composition with 4 non-executive directors appointed by the shareholders.
- The brothers believe in getting involved in all business decisions to retain control of operations, which can be considered a weakness.
Strategic Thinking
- Mark focuses on IT operations, while Ste's main intention is to maximize shareholder wealth.
- The company is currently operating at optimum capacity and is looking to expand its business activities through corporate level strategy options such as acquisitions, joint ventures, new investments, or mergers.
- They are considering related diversification options, such as vertical expansion, horizontal expansion, or unrelated diversification.
Corporate Governance and Risk Management
- The company has a board composition with a balance of executive and non-executive directors.
- They have a risk management system in place, with a sound internal control environment and good governance practices.
- They have implemented an ERP system to ensure multiple functions are integrated.
- However, some weaknesses were identified, such as overstated claims by the maintenance department, which highlights a need for improvement in internal controls.
Uber Business Model
- Highly integrated IT system, which is a strength for the company.
- Managing order capacity is crucial, as goods need to be delivered to customers within a short time period.
- Managing riders, restaurants, and time duration is vital.
- Big Data analysis is important for keeping an eye on customer data and optimizing operations.
Technology in Business
- Technology has a 10% weightage in the syllabus.
- The algorithm used by Uber aims to optimize time and distance.
- There are two types of drivers: full-time drivers and independent contractors.
- Independent contractors can be recruited, which is an example of forward integration.
Weaknesses in Uber's System
- Cyber attacks have exposed IT weaknesses and risks.
- Backup sites are not trustworthy, and there are weaknesses in the internal control system.
- Fraudulent activities, such as proactive cancellations, have been identified.
- There is no proper reconciliation system in place.
- No tracking of number of journeys against orders.
Quick PC Company
- Quick PC has two companies: Quick PC Private Limited and Quick Trad Private Limited.
- The company has two restaurants: Pal Plaza Restaurant and City Hotels.
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Description
Learn about the founding of Quick PC, a food delivery company, and its leadership strategy. Discover how the two brothers, Mark F and Ste Perera, identified an opportunity to introduce a food delivery service and capitalize on it.
