Focus Group Discussions and Product Opportunities
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Questions and Answers

What is the purpose of library and internet research according to the text?

  • To gather ideas for building new products (correct)
  • To meet new people and discuss business ideas
  • To learn about the history of cheesecake varieties
  • To find books for entertainment purposes
  • How has internet research changed the way people gather ideas compared to the past?

  • It has made it harder to find relevant information
  • It has made the process more difficult and time-consuming
  • It has increased the need to visit multiple libraries
  • It has simplified and directed people to numerous possible ideas (correct)
  • What is stated as an advantage of doing internet research over traditional library research?

  • Going from library to library for gathering books
  • Being directed to pages, articles, or blogs easily (correct)
  • Greater availability of physical books
  • Easier access to librarians for advice
  • How can a person still opt for traditional library research according to the text?

    <p>By visiting multiple libraries to gather books</p> Signup and view all the answers

    What is the main function of a focus group discussion mentioned in the text?

    <p>To identify opportunities to produce something new</p> Signup and view all the answers

    How many raised hands during a discussion indicate a potential opportunity for a new product line?

    <p>5 or more</p> Signup and view all the answers

    What is the main purpose of library and internet research for entrepreneurs?

    <p>To gather a variety of ideas and opportunities</p> Signup and view all the answers

    Why do entrepreneurs use library and internet research according to the text?

    <p>To identify trends, problems, and gaps for creating opportunities</p> Signup and view all the answers

    What is the significance of gathering ideas through library and internet research?

    <p>To increase the chances of identifying valuable opportunities</p> Signup and view all the answers

    How does library and internet research contribute to the success of entrepreneurial ventures?

    <p>By helping in identifying trends and gaps in the market for creating innovative solutions</p> Signup and view all the answers

    Which activity is NOT associated with library and internet research for entrepreneurs?

    <p>Social media advertising</p> Signup and view all the answers

    What does effective library and internet research enable entrepreneurs to do?

    <p>Identify valuable opportunities and create innovative solutions</p> Signup and view all the answers

    What initially sparked the creation of Google?

    <p>The need to extract ideas for a certain topic from various websites</p> Signup and view all the answers

    Why is it important for entrepreneurs to find gaps in the marketplace?

    <p>To cater to the needs of different target markets</p> Signup and view all the answers

    Which of the following is NOT mentioned as a way to address gaps in the marketplace?

    <p>Reducing prices of existing products</p> Signup and view all the answers

    What is the purpose of developing new categories for a different target market?

    <p>To cater to a wider range of consumers' needs</p> Signup and view all the answers

    Which business is mentioned in the text as an example of filling a gap in the marketplace with 24-hour fitness centers?

    <p>Anytime Fitness</p> Signup and view all the answers

    Why is Google considered a useful tool all over the world according to the text?

    <p>Because it generates services useful for everyone needing information</p> Signup and view all the answers

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