Focus Group Discussions: An Overview

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Questions and Answers

Match the following roles in a focus group discussion with their descriptions:

Moderator = Facilitates the discussion and guides participants. Participant = Shares opinions and experiences on the topic. Assistant Moderator = Takes notes and assists the moderator. Organizer = Plans and coordinates the focus group.

Match each type of question with its purpose in a focus group discussion:

Probe questions = Introduce the topic and make participants feel comfortable. Follow-up questions = Explore the topic further and gather more detailed opinions. Exit questions = Ensure that all important aspects of the topic have been covered. General questions = Obtain different points of view and promote inclusive conversation

Match the descriptions with the types of focus groups:

Single focus group = One facilitator leads the discussion with a group. Two-way focus group = One group watches another group discuss a topic. Dual-moderator focus group = Two facilitators ensure smooth running and topic coverage. Online focus group = Participants share information through online means.

Match the steps in the focus group process with their description:

Set the goals = Determine the purpose of the focus group. Recruit participants = Select individuals who meet the target audience criteria. Design the questions = Create clear and focused questions to guide the discussion. Analyze = Draw conclusions based on the answers acquired. Signup and view all the answers

Match each term with its role in a focus group discussion:

Facilitator = Guides the discussion to cover the defined purpose. Attendee = Shares feelings, point of views, perceptions, and beliefs. Questionnaire = A set of questions directed to the participants. Topic = The element to be debated. Signup and view all the answers

Match each type of the focus group with their description:

Single focus group = This involves one facilitators who directs group respondents. Dual-Moderator = Requires two facilitators who ensures coverage and the run of the the program. Mini-Focus Group = This comprises of only few respondents. Dueling Moderator = This employs two facilitators who assumes opposite take. Signup and view all the answers

Match each question with their purpose in a focus group discussion:

Probe questions = These are openers which helps participants feel positive. Follow-up questions = These tries to find underlying meaning. Exit questions = Validates the topics the facilitators has missed. Direct questions = Gets personal point of views. Signup and view all the answers

Match the following disadvantages in advantages:

Cheaper means = A focus group is an economical means of information acquisition. Learning experiences = Participants will be able to learn as they hear others' responses. Intimidation = Shy participants may feel intimidated by assertive participant. More data = The group discussion results in more data gathered by giving participants. Signup and view all the answers

Match the element with their role in making a successful focus group discussion:

Define target audience = After setting goals, the organizers should identify who target audience is. Recruit participants = The organizer of a focus group discussion knows how to reach potential ones. Design the questions = The organizer creates the questions to be asked in the group. Analysis = Transcription of the participant's answers. Signup and view all the answers

Match the term with its role in moderating a focus group discussion:

Greeting = The moderator starts the activity by greeting all participants and discussing the topic. Paraphrase = A good moderator paraphrases and summarizes long and complex questions. Summarize = Condenses the answers from the attendees. Thank = At the end of the activity, the moderator will thank all the participants. Signup and view all the answers

Match the type of question with their description:

Probe questions = These question introduces the discussion topic. Follow-up questions = Helps to explore and clarify the responses given for the discussion. Exit questions = Checks if the facilitator has missed any information. Indirect questions = Checks validity of data acquired. Signup and view all the answers

Match each situation that shows the advantage of FGD:

Lemon juice preference = For a canteen looking to improve customer satisfaction on their drinks. New menu options = For restaurants that wants to change their menu. Improvement points = For companies looking for ways to improve product marketing. Service = For airlines looking for reasons for low service ratings. Signup and view all the answers

Match each factor for consideration in FGD:

Gender = Men are not there when discussing maternal health. Age = Young ones expressing when their parents are around. Hierarchy = Students might feel anxious when their principal are there. Region = The culture to apply in the discussion. Signup and view all the answers

Match the given types of focus group with their description:

Single focus group = One speaker leads the session. Two-way focus group = Viewers watches a group answering questions. Dual-moderator focus group = Two people leads the session, one covers the flow and the other the progress. Respondent Moderator Focus Group = Participants takes turn at leading the group. Signup and view all the answers

Match each component to the steps conducted in FGD:

Set goals = Establishes and sets the direction of discussion. Recruit participants = Contacting potential attendees. Moderate the group = Guides the participants to answer the questions. Analyze = Draw conclusions and insights from the discussion Signup and view all the answers

Match the following example of question with their classification:

Probe question = How familiar are you with our promotional programs? Follow up question = What do you like most about our promotion mechanics for program A? Exit question = Is there anything else you would like to say about our promotional programs? Direct question = Did you avail current promotions? Signup and view all the answers

Match the term with the step in FGD:

Setting of goals = Determining the point of the discussion. Definition of audience = Specifies who will participate in the group. Venue choice = Selects place where the FGD will be held. Creating questions = Determines the inquiries to be made for insights. Signup and view all the answers

Match with each type focus group with their descriptor:

Respondent moderator = People will give their take on the conversation. Mini-Focus Group = Less respondent are involved. Online Focus Group = Information gathering using internet. Video Focus Group = Facilitator discusses the subject matter via video. Signup and view all the answers

Match each action with the step done into the FGD:

Step the goals = The team will decide on their aims. Define the target audience = The group will specify who can partake. Find a venue = The team will come up with possible meetup locales. Recruit participants = The circle gets its members. Signup and view all the answers

Match each types of discussions with their role description in focus groups sessions:

Focus group discussion = Gathers a small group of people for specific topic conversations. A good moderator = He/she paraphrases information. Participant = Shares opinions and experiences on the topic. Researchers = He/she understands deeply. Signup and view all the answers

Flashcards

Focus Group Discussion (FGD)

Gathers a group of people with common backgrounds to discuss a topic, guided by a facilitator.

Purpose of Focus Group Discussion

Effective for obtaining consumer and non-consumer experiences regarding products, places, or programs.