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Questions and Answers
True or false:Desire paths are the designated routes that people take instead of the paths of least resistance.
False
True or false: Designers should ignore desire paths and only focus on designated routes.
False
True or false: Brasilia was designed with sidewalks, leading to safe pedestrian traffic.
False
True or false: Launching a product or service can help designers better understand user needs.
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True or false: Ayr Muir opened a chain of restaurants without testing different locations and menus first.
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True or false: Desire paths can often be observed on university campuses.
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True or false: UNIH hospital ignored the desire paths created by patients after chemotherapy.
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True or false: Designers should not pave emerging desire paths, as they do not meet real human needs.
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True or false: Empathy for customers' needs is not an important factor in business success.
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True or false: Designers do not need to adapt to emerging desire paths because they are constant and unchanging.
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Study Notes
- Desire paths are the paths of least resistance that people take instead of designated routes.
- Designers should pay attention to desire paths to understand real user needs.
- Brasilia was designed without sidewalks, leading to dangerous desire paths and high pedestrian accident rates.
- Launching a service or product can help designers understand what users want.
- Ayr Muir launched a food truck to test different locations and menus before opening a chain of restaurants.
- University campuses are great places to spot desire paths.
- UNIH hospital paved a desire path created by patients who were too nauseous to take cars after chemotherapy.
- Designers should pave emerging desire paths to meet real human needs.
- Empathy for customers' needs is a leading indicator of business success.
- The world is constantly changing, and designers must adapt to emerging desire paths.
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