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Questions and Answers

What type of data do marketers obtain with permission from consumers to convert valuable first-party data into cookie-free targeting solutions?

Socio-demo data

Observed browsing behavior

Third-party data (correct)

Declared information

Where do data aggregators typically buy data from and sell them to all interested companies, marketers, or advertisers?

From e-commerce websites

From publishers (correct)

From search engines

From social media platforms

What is the main factor that online advertising systems rely on to group information associated with cross-site/app identifiers into multiple audience segments or single cohorts?

Timing data

First-party data

Location data

Declared information, such as registration (correct)

What major web browsers decided to end the use of third-party cookies?

Google Signup and view all the answers

What percentage of consumers prefer ads that match the displayed content?

81% Signup and view all the answers

What is the aim of offering consumers greater choice and control over the way their data is handled?

To leverage a privacy-first approach and enable a balance between consumers’ privacy concerns and advertisers’ need for relevance and precision Signup and view all the answers

What do online advertising systems primarily rely on to group information associated with cross-site/app identifiers into multiple audience segments or single cohorts?

Observed browsing behavior Signup and view all the answers

What major change was planned for 2022 but postponed until late 2024?

Ending the use of third-party cookies Signup and view all the answers

Where do data aggregators typically buy data from and sell them to all companies, marketers, or advertisers interested in them?

Data aggregators buy data from publishers in high volume and sell them to all interested companies, marketers, or advertisers Signup and view all the answers

Which type of data do marketers obtain from consumers with permission to convert valuable first-party data into cookie-free targeting solutions?

First-party data Signup and view all the answers