Podcast
Questions and Answers
What type of data do marketers obtain with permission from consumers to convert valuable first-party data into cookie-free targeting solutions?
What type of data do marketers obtain with permission from consumers to convert valuable first-party data into cookie-free targeting solutions?
- Socio-demo data
- Observed browsing behavior
- Third-party data (correct)
- Declared information
Where do data aggregators typically buy data from and sell them to all interested companies, marketers, or advertisers?
Where do data aggregators typically buy data from and sell them to all interested companies, marketers, or advertisers?
- From e-commerce websites
- From publishers (correct)
- From search engines
- From social media platforms
What is the main factor that online advertising systems rely on to group information associated with cross-site/app identifiers into multiple audience segments or single cohorts?
What is the main factor that online advertising systems rely on to group information associated with cross-site/app identifiers into multiple audience segments or single cohorts?
- Timing data
- First-party data
- Location data
- Declared information, such as registration (correct)
What major web browsers decided to end the use of third-party cookies?
What major web browsers decided to end the use of third-party cookies?
What percentage of consumers prefer ads that match the displayed content?
What percentage of consumers prefer ads that match the displayed content?
What is the aim of offering consumers greater choice and control over the way their data is handled?
What is the aim of offering consumers greater choice and control over the way their data is handled?
What do online advertising systems primarily rely on to group information associated with cross-site/app identifiers into multiple audience segments or single cohorts?
What do online advertising systems primarily rely on to group information associated with cross-site/app identifiers into multiple audience segments or single cohorts?
What major change was planned for 2022 but postponed until late 2024?
What major change was planned for 2022 but postponed until late 2024?
Where do data aggregators typically buy data from and sell them to all companies, marketers, or advertisers interested in them?
Where do data aggregators typically buy data from and sell them to all companies, marketers, or advertisers interested in them?
Which type of data do marketers obtain from consumers with permission to convert valuable first-party data into cookie-free targeting solutions?
Which type of data do marketers obtain from consumers with permission to convert valuable first-party data into cookie-free targeting solutions?
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