Financial Viability Metrics Quiz
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Questions and Answers

Which metric measures the total revenue a company expects to earn from a customer throughout their entire relationship?

  • Customer Acquisition Cost (CAC)
  • Average Revenue Per User (ARPU)
  • Customer Lifetime Value (CLV) (correct)
  • Gross Margin Per Unit

    • Which metric represents the revenue generated per user or unit?

  • Customer Acquisition Cost (CAC)
  • Gross Margin Per Unit
  • Customer Lifetime Value (CLV)
  • Average Revenue Per User (ARPU) (correct)

    • Which formula calculates the Gross Margin Per Unit?

  • CLV = (ARPU * Gross Margin) / Churn Rate
  • CAC = Total Marketing and Sales Costs / Number of New Customers Acquired
  • ARPU = Total Revenue / Number of Users
  • Gross Margin Per Unit = Revenue Per Unit - Cost Per Unit (correct)

    • Which tool or technique can be used to gain clear insight into the profitability and sustainability of a business model?

    <p>Financial Modeling</p> Signup and view all the answers

    What is one benefit of using customer segmentation analysis?

    <p>Improved understanding of customer behavior and value</p> Signup and view all the answers

    Which tool or technique can be used to gain clear insight into the profitability and sustainability of a business model?

    <p>Financial Modeling</p> Signup and view all the answers

    Which aspect does financial modeling help businesses gain insight into?

    <p>Profitability and financial sustainability</p> Signup and view all the answers

    What is one benefit of using customer segmentation analysis?

    <p>Improved understanding of customer behavior and value</p> Signup and view all the answers

    Which metric represents the revenue generated per user or unit?

    <p>Average Revenue Per User</p> Signup and view all the answers

    Which metric measures the cost associated with acquiring a new customer?

    <p>Customer Acquisition Cost (CAC)</p> Signup and view all the answers

    What is the formula to calculate the Customer Lifetime Value (CLV)?

    <p>CLV = (ARPU * Gross Margin) / Churn Rate</p> Signup and view all the answers

    Which team's collaboration is important to derive, analyze, and act upon unit economics?

    <p>Finance team</p> Signup and view all the answers

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