30 Questions
What is the primary purpose of a marketing plan?
To generate leads and reach the target market
What is the marketing mix also known as?
The 7 P’s of marketing
What is the main focus of a customer when it comes to a product or service?
What it can do for them
Who introduced the 4 P’s marketing mix concept?
Jerome McCarthy
What is the purpose of a marketing plan's outreach and PR campaigns?
To generate leads and sales
What is the marketing mix?
A selection of marketing tools
What is the primary focus of a successful product-led marketing strategy?
Optimizing product lines
What is the goal of creating informative content in product-led marketing?
To meet target customers' needs
How can businesses create the impression of a higher-quality offering?
By pricing products higher than competitors
What is the importance of being an expert on customers in product-led marketing?
To know customers' needs and communicate product value
What is the benefit of sharing authentic customer stories in product-led marketing?
To encourage happy customers to share their experiences
What should businesses prioritize before considering how to sell their product?
Growing a product mindset
What is one benefit of pricing a product lower than competitors?
To break into a crowded market or attract value-conscious consumers
When determining a pricing strategy, what should be considered?
The desired positioning of the brand and the overall marketing strategy
Why might a company raise the price of a product after it's established?
To reflect the true value of the product
What is the purpose of promotion in the marketing mix?
To make the public notice
What should be considered when setting the base price of a product?
All of the above and the overall marketing strategy
What is a potential drawback of setting a very low price?
Customers may perceive the product as low-quality
What is the goal of focusing on customer relationship management?
To create genuine connections and inspire loyalty on a personal level
What is important when recruiting talent for customer-facing roles?
Recruiting the best talent at all levels
Why is packaging important for a company?
It provides a way to differentiate the brand
What should marketers' skills be developed for?
Carrying out a marketing mix strategy
What is the benefit of designing for differentiation in packaging?
It helps people recognize a brand at a glance
What is the goal of developing a company culture and brand personality?
To make the brand more recognizable
What is an effective way to provide valuable information to customers?
By including clear instructions on packaging
What is the benefit of prioritizing processes that overlap with the customer experience?
It enables staff to focus on customers, leading to exceptional experiences
What is an example of adding value to customers?
Providing a free, branded extra that adds value
What is an important consideration for logistics in a main distribution channel?
Ensuring cost-efficiency
What is a potential issue to consider for third-party retailers?
Running out of product at critical times
What is an important consideration for staffing?
Having enough staff to cover busy times
A marketing plan outlines an advertising strategy to generate leads and reach a target market, including outreach and PR campaigns.
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