Feasibility Analysis Chapter 3
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Questions and Answers

What is the primary focus after evaluating the macro environment?

  • Budget allocation
  • Long-term market trends
  • Employee satisfaction
  • Immediate competitive environment (correct)
  • Which model is used for analyzing competitive environments in industries?

  • Porter's Five Forces (correct)
  • PEST Analysis
  • SWOT Analysis
  • Ansoff Matrix
  • In the context of the competitive environment, what do the five forces influence?

  • Employee turnover
  • Government regulations
  • Innovation rates
  • Company profitability (correct)
  • What does the Five Forces Model help entrepreneurs evaluate?

    <p>Industry attractiveness</p> Signup and view all the answers

    Who developed the Five Forces Model?

    <p>Michael Porter</p> Signup and view all the answers

    What is the primary goal of conducting a feasibility analysis?

    <p>To evaluate potential market demand</p> Signup and view all the answers

    Which element is essential in designing a business model?

    <p>Customer acquisition strategy</p> Signup and view all the answers

    Which of the following best defines a feasibility analysis?

    <p>An assessment of practical viability</p> Signup and view all the answers

    What is one of the first steps when conducting a feasibility analysis?

    <p>Understanding the target market</p> Signup and view all the answers

    In the context of business model design, what does value proposition refer to?

    <p>The unique benefit offered to customers</p> Signup and view all the answers

    Study Notes

    Feasibility Analysis and Competitive Environment

    • After assessing the macro environment, entrepreneurs shift focus to the competitive landscape of their industry.
    • The Five Forces Model, created by Michael Porter, serves as a tool for analyzing industry attractiveness.

    Five Forces of Competition

    • Rivalry Among Companies: Size and number of competitors affect industry dynamics.
    • Bargaining Power of Suppliers: Strong suppliers reduce industry attractiveness, especially if they control key raw materials.
    • Bargaining Power of Buyers: Buyers wield influence if they are few in number and can easily switch to competitors.
    • Threat of New Entrants: High entry barriers enhance industry attractiveness.
    • Threat of Substitute Products or Services: Availability of alternatives can diminish a company's market share.

    Industry Attractiveness Factors

    • Industries benefit from a high number of competitors or very few (< 5).
    • Competitors with varied sizes and capabilities boost attractiveness.
    • Fast-growing industries offer better opportunities for success.
    • Sales of differentiated products or services increase the industry's appeal.

    Supplier Dynamics

    • Supplier power diminishes industry attractiveness when:
      • Numerous suppliers provide similar or commodity products.
      • Substitutes are easily accessible.
      • Switching between suppliers is convenient, implying low switching costs.
      • Input costs represent a minor part of the total production expense.

    Buyer Influence

    • Strong buyer influence occurs when:
      • There are few customers in the market.
      • Costs associated with switching to a competitor’s product are minimal.

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    Description

    This quiz focuses on conducting a feasibility analysis and designing a business model as outlined in Chapter 3. Assess your understanding of the key components and methodologies involved. Test your knowledge and apply concepts critical to business planning.

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