Fast Food Nation Chapter 5 Flashcards
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Questions and Answers

What does the JR Simplot plant in Aberdeen process?

  • 500,000 potatoes a day
  • 2,000,000 potatoes a day
  • 750,000 potatoes a day
  • 1,000,000 potatoes a day (correct)

Which county grows more potatoes than any other county in Idaho?

Bingham County

Who is John Richard Simplot?

America's potato baron; built an empire based on french fries.

What was the purpose of the Snake River Reclamation project?

<p>To offer cheap water for irrigation to convert desert into farmland.</p> Signup and view all the answers

What device is used to sort potatoes?

<p>Shaker sorter</p> Signup and view all the answers

Why was Idaho an ideal location for a potato farm?

<p>Altitude, warm days, cool nights, light volcanic soil, and abundance of irrigation water.</p> Signup and view all the answers

Who was JR Simplot's landlord?

<p>Lindsay Maggart</p> Signup and view all the answers

What did the Burbank Corporation use to make dehydrated onions?

<p>Prune dryers</p> Signup and view all the answers

What are Gold Dust?

<p>Dehydrated onions</p> Signup and view all the answers

Who was known for freezing foods in the 1920s?

<p>Clarence Birdseye</p> Signup and view all the answers

What decade was referred to as the Golden Age of Food Processing?

<p>The 1950s</p> Signup and view all the answers

Who mentioned that the 1950s was the Golden Age of Food Processing?

<p>Harvey Levenstein</p> Signup and view all the answers

Who led the team that created frozen french fries?

<p>Ray Dunlap</p> Signup and view all the answers

What did Ray Kroc say about the french fry?

<p>It was sacrosanct</p> Signup and view all the answers

Describe JR Simplot.

<p>He is a multi-billionaire, wears cowboy boots and blue jeans, eats at McDonald's, and drives Mr. Spud.</p> Signup and view all the answers

Who is the nation's leading producer of fries?

<p>Lamb Weston</p> Signup and view all the answers

Which Canadian firm became the #2 fry company after buying Ore-Ida?

<p>McCain</p> Signup and view all the answers

What three companies control the American market for french fries and by what percent: JR Simplot, Lamb Weston, and McCain; ___ percent.

<p>80</p> Signup and view all the answers

How does Paul Peterson describe the current market for potatoes?

<p>An oligopsony</p> Signup and view all the answers

For every __ spent on a large order of fries, the farmer earns about __.

<p>1.50; 2 cents</p> Signup and view all the answers

What company produces machinery manufactured in Idaho?

<p>Spudnik</p> Signup and view all the answers

Over the past __ years, Idaho has lost about how much of its potato farms?

<p>25; half</p> Signup and view all the answers

What is the role of Potato Growers of Idaho?

<p>Supplies market information to farmers and helps them negotiate contracts.</p> Signup and view all the answers

Who thinks forming a co-op may be the last hope for Idaho's potato farmers?

<p>Bert Moulton</p> Signup and view all the answers

What is the fallacy of composition?

<p>A mistaken belief that what seems good for an individual will still be good when others do the same.</p> Signup and view all the answers

Who says that America's agricultural economy resembles an hourglass?

<p>William Heffernan</p> Signup and view all the answers

What does McDonald's cook its fries in?

<p>a mixture of about 7 percent cottonseed oil and 93 percent beef tallow</p> Signup and view all the answers

What are both natural and artificial flavors?

<p>they are both man-made and have chemical additives</p> Signup and view all the answers

What percent of the money that Americans spend on food is used to buy processed food?

<p>90 percent</p> Signup and view all the answers

What runs through the heart of the flavor industry?

<p>New Jersey Turnpike</p> Signup and view all the answers

What is the world's largest flavor company?

<p>International Flavors and Fragrances</p> Signup and view all the answers

What is the world's second-largest flavor company?

<p>Givaudan</p> Signup and view all the answers

Smell can account for __% of taste.

<p>90</p> Signup and view all the answers

How many of the best-selling, fine perfumes does IFF manufacture?

<p>six</p> Signup and view all the answers

What are the basic tastes?

<p>sweet, sour, bitter, salty, astringent, umami</p> Signup and view all the answers

What type of taste do babies like and what type do they not like?

<p>They like sweet tastes and reject bitter ones.</p> Signup and view all the answers

When did Christopher Columbus set sail to find seasoning?

<p>1492</p> Signup and view all the answers

Who did the flavor industry want advice from?

<p>Perfume industries</p> Signup and view all the answers

What is Methyl anthranilate?

<p>One of the first artificial flavors; smells like grapes.</p> Signup and view all the answers

What is the annual revenue of the American flavor industry?

<p>$1.4 billion</p> Signup and view all the answers

_____ new processed food products are introduced every year in the United States; and how many of them require flavor additives; and how many of them fail?

<p>10,000; almost all of them require flavor additives; 9 out of 10 fail</p> Signup and view all the answers

Is the human nose sensitive?

<p>True (A)</p> Signup and view all the answers

Does the FDA require flavor companies to disclose the ingredients of their additives?

<p>False (B)</p> Signup and view all the answers

Natural flavors must be derived from natural sources.

<p>True (A)</p> Signup and view all the answers

Do natural and artificial flavors contain the same chemicals?

<p>True (A)</p> Signup and view all the answers

Is a natural flavor healthier than artificial flavors?

<p>False (B)</p> Signup and view all the answers

What is the Universal TA-XT2 Texture Analyzer?

<p>Performs calculations based on data derived from 25 separate probes.</p> Signup and view all the answers

Lamb Weston has a production capacity __ times (larger/smaller) than the Simplot plant.

<p>3, larger</p> Signup and view all the answers

What does Red Arrow Products Company specialize in?

<p>Smoke flavor</p> Signup and view all the answers

Who is a senior flavorist at IFF?

<p>Brian Grainger</p> Signup and view all the answers

Who founded Lamb Weston?

<p>F. Gilbert Lamb</p> Signup and view all the answers

What does the Lamb Water Gun Knife do?

<p>Uses a high-pressure hose to shoot potatoes at a speed of 117 feet per second.</p> Signup and view all the answers

Lamb Weston now manufactures more than ____ different types of french fries.

<p>130</p> Signup and view all the answers

Who is the plant manager of Lamb Weston?

<p>Bud Mandeville</p> Signup and view all the answers

Study Notes

Potato Production and Key Figures

  • Aberdeen processes approximately 1,000,000 potatoes daily at the JR Simplot plant.
  • Bingham County is the leading potato-growing county in Idaho.
  • Idaho's ideal potato farming conditions include high altitude, warm days, cool nights, light volcanic soil, and abundant irrigation, facilitating the growth of Russet Burbank potatoes.
  • Over the past 25 years, Idaho has lost half of its potato farms.

Key Individuals and Companies

  • John Richard Simplot, an influential figure in the potato industry, left school at 15 and became America's potato baron, building a successful business focused on french fries.
  • Ray Dunlap led a team of chemists responsible for creating the frozen french fry.
  • Lamb Weston is the leading fry producer in the U.S., while McCain ranks second after acquiring Ore-Ida.
  • The American french fry market is largely controlled by JR Simplot, Lamb Weston, and McCain, collectively holding 80% of the market share.

Economic Aspects

  • The market for potatoes exhibits oligopsony characteristics, with a few buyers dominating a large number of sellers.
  • For every $1.50 spent on a large order of fries, farmers receive only about 2 cents.
  • 90% of spending on food in America is directed towards processed foods.

Food Processing and Flavor Industry

  • The 1950s are recognized as the Golden Age of Food Processing, as noted by Harvey Levenstein.
  • The flavor industry is concentrated along the New Jersey Turnpike, with International Flavors and Fragrances being the largest flavor company globally, followed by Givaudan.
  • Around 10,000 new processed food products are introduced annually in the U.S., with the majority requiring flavor additives; however, 90% of these products fail.

Flavor and Taste

  • Smell accounts for up to 90% of taste perception, influencing consumer preferences.
  • Babies are naturally attracted to sweet flavors while rejecting bitter tastes.
  • Methyl anthranilate is an example of one of the first artificial flavors derived from grape scent.

Regulatory and Health Insights

  • The FDA does not mandate flavor companies to disclose all ingredient details if deemed safe by the companies themselves.
  • Natural flavors must come from natural sources, but they can contain the same chemicals as artificial flavors, produced via different methods.
  • A natural flavor is not necessarily healthier, as demonstrated by the poisonous nature of almond extract derived naturally versus its safety through artificial means.

Technological Advancements in Food Processing

  • The Universal TA-XT2 Texture Analyzer evaluates food properties, utilizing data from 25 separate probes to gauge crucial rheological attributes.
  • The Lamb Water Gun Knife is designed to slice potatoes at high speed, enhancing efficiency in fry production.

Additional Notes

  • Red Arrow Products specializes in smoke flavor, contributing to the complexity of food flavors.
  • Brian Grainger serves as a senior flavorist at IFF, highlighting the expertise within the flavor industry.

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Test your knowledge with these flashcards covering key terms from Chapter 5 of 'Fast Food Nation'. This chapter dives into the impact of the fast-food industry on agriculture, focusing on potato production and influential figures like John Richard Simplot. Enhance your understanding of the connections between food and culture.

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