Fast Food Nation Chapter 2
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Questions and Answers

The increased ______ that results when 2 or more people or businesses work ______

synergy, together

The McDonald's Corporation's first mascot was ______, a winking little ______ with a ______ for a head.

Speedee, chef, hamburger

______ is the first 'Ronald McDonald' but after ______ years, was replaced by someone ______

Willard Scott, 2, thinner

The restaurant chain ______ a series of ______ images in a child's ______

<p>evoked, pleasing, playground</p> Signup and view all the answers

A person's ______ may begin as early as the age of ______.

<p>brand loyalty, 2</p> Signup and view all the answers

It's not just getting kids to ______, but to ______.

<p>whine, nag</p> Signup and view all the answers

Different types of ______: Juvenile nagging is ______ categories.

<p>nagging, 7</p> Signup and view all the answers

The seven categories of nagging include ______, ______, ______, ______, ______, ______, ______.

<p>pleading, persistent, forceful, demonstrative, sugar-coated, threatening, pity</p> Signup and view all the answers

Study Notes

Synergy and Effectiveness

  • Synergy refers to the increased effectiveness that arises when multiple entities collaborate together.

McDonald's First Mascot

  • The original mascot of McDonald's was Speedee, characterized as a winking chef with a hamburger-shaped head.
  • He was later renamed "Archie" McDonald.
  • The name Speedee was also associated with Alka-Seltzer's branding, raising concerns about potential connections.

Ronald McDonald Evolution

  • Willard Scott was the first Ronald McDonald, serving for only two years before being replaced by a thinner actor.

Child-Friendly Imagery

  • McDonald's restaurants evoke a series of pleasing images aimed at children, featuring bright colors and playful elements.
  • Notable imagery includes drinks with straws, playgrounds, and presents wrapped like little pieces of food.
  • A clown figure often accompanies these visual elements to enhance the child-friendly atmosphere.

Brand Loyalty in Childhood

  • Brand loyalty can initiate as early as the age of two, significantly impacting consumer behavior from a young age.

Children’s Nagging Techniques

  • Getting children to express their desires often involves encouraging them to whine or nag.

Categories of Nagging

  • Juvenile nagging can be classified into seven distinct categories:
    • Pleading nag
    • Persistent nag
    • Forceful nag
    • Demonstrative nag
    • Sugar-coated nag
    • Threatening nag
    • Pitiful nag

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Test your knowledge of Chapter 2 from 'Fast Food Nation' with these flashcards. This chapter covers key concepts, definitions, and historical context related to the fast food industry, including important terminology and figures.

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