Questions and Answers
The increased ______ that results when 2 or more people or businesses work ______
synergy, together
The McDonald's Corporation's first mascot was ______, a winking little ______ with a ______ for a head.
Speedee, chef, hamburger
______ is the first 'Ronald McDonald' but after ______ years, was replaced by someone ______
Willard Scott, 2, thinner
The restaurant chain ______ a series of ______ images in a child's ______
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A person's ______ may begin as early as the age of ______.
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It's not just getting kids to ______, but to ______.
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Different types of ______: Juvenile nagging is ______ categories.
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The seven categories of nagging include ______, ______, ______, ______, ______, ______, ______.
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Study Notes
Synergy and Effectiveness
- Synergy refers to the increased effectiveness that arises when multiple entities collaborate together.
McDonald's First Mascot
- The original mascot of McDonald's was Speedee, characterized as a winking chef with a hamburger-shaped head.
- He was later renamed "Archie" McDonald.
- The name Speedee was also associated with Alka-Seltzer's branding, raising concerns about potential connections.
Ronald McDonald Evolution
- Willard Scott was the first Ronald McDonald, serving for only two years before being replaced by a thinner actor.
Child-Friendly Imagery
- McDonald's restaurants evoke a series of pleasing images aimed at children, featuring bright colors and playful elements.
- Notable imagery includes drinks with straws, playgrounds, and presents wrapped like little pieces of food.
- A clown figure often accompanies these visual elements to enhance the child-friendly atmosphere.
Brand Loyalty in Childhood
- Brand loyalty can initiate as early as the age of two, significantly impacting consumer behavior from a young age.
Children’s Nagging Techniques
- Getting children to express their desires often involves encouraging them to whine or nag.
Categories of Nagging
- Juvenile nagging can be classified into seven distinct categories:
- Pleading nag
- Persistent nag
- Forceful nag
- Demonstrative nag
- Sugar-coated nag
- Threatening nag
- Pitiful nag
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Description
Test your knowledge of Chapter 2 from 'Fast Food Nation' with these flashcards. This chapter covers key concepts, definitions, and historical context related to the fast food industry, including important terminology and figures.
