Podcast
Questions and Answers
Fast-food companies worry about how food looks under very bright ______.
Fast-food companies worry about how food looks under very bright ______.
lights
The first step towards building the perfect commercial ______ is the bun.
The first step towards building the perfect commercial ______ is the bun.
hamburger
A food stylist uses ______ and tweezers to rearrange the sesame seeds on the bun.
A food stylist uses ______ and tweezers to rearrange the sesame seeds on the bun.
glue
The meat patty is shaped into a perfect circle, with the outside cooked and the inside ______.
The meat patty is shaped into a perfect circle, with the outside cooked and the inside ______.
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Food stylists paint the outside of the meat patty with a mixture of oil, molasses, and brown ______.
Food stylists paint the outside of the meat patty with a mixture of oil, molasses, and brown ______.
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Only the ______ of the lettuce and the centre slice of the tomato are chosen for the commercial.
Only the ______ of the lettuce and the centre slice of the tomato are chosen for the commercial.
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Tomatoes and heads of ______ are sorted to find the best-looking ingredients.
Tomatoes and heads of ______ are sorted to find the best-looking ingredients.
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The select produce is sprayed with ______ to keep it looking fresh.
The select produce is sprayed with ______ to keep it looking fresh.
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Study Notes
Fast Food Commercials
- Fast-food companies face challenges when producing commercials due to long filming times and intense lighting.
- Food can become unappetizing under these conditions, leading to concerns about consumer appeal.
- To overcome this, fast-food commercials feature food that is not actually edible and is styled for visual appeal rather than taste.
Hamburger Styling
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Food stylists play a crucial role in creating the perfect-looking commercial hamburger.
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The perfect bun is selected, free of wrinkles, with sesame seeds carefully arranged using glue and tweezers.
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The bun is then treated with a waterproofing solution to prevent sogginess.
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The meat patty is shaped into a perfect circle, cooked only on the outside to maintain moisture, and painted with a mixture of oil, molasses, and brown food coloring.
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Grill marks are painted or seared into the meat.
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The freshest-looking lettuce and tomato are chosen and sprayed with glycerin to maintain their appearance.
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The ingredients used to create the commercial hamburger are not edible, including glue, paint, raw meat, and glycerin.
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Description
Explore the intriguing world of fast-food commercials and the art of hamburger styling. Learn how food stylists create visually appealing burgers that may not be edible, yet capture consumer interest. Discover the techniques used to create mouth-watering visuals that dominate the fast-food advertising landscape.
