Fashion Industry Major Groups Overview

Large companies that manage a diverse portfolio of high-end brands across multiple industries, including fashion, jewelry, and spirits. They aim for a comprehensive market presence in the luxury segment.

A group of brands that work together to become more influential, share resources, and reduce costs in the luxury market. This collaboration helps them maintain a strong presence in the competitive luxury sector.

A global luxury conglomerate known for owning high-end brands in fashion, wines and spirits, jewelry, and distribution.

A major luxury conglomerate focused on fashion, watchmaking, jewelry, and eyewear. They are renowned for brands like Gucci, Saint Laurent, and Bottega Veneta.

A Switzerland-based luxury goods holding company, known for its portfolio of premium watchmaking, jewelry, and fashion brands. They own brands like Cartier, Van Cleef & Arpels, and IWC.

A set of values, attitudes, and consumption habits associated with exclusivity, high quality, and craftsmanship. It's often seen as a way of life for those seeking a distinct identity and experience.

A theory that explores the relationship between wealth, consumption, and social status, highlighting the desire for luxury as a means of social distinction.

Luxury goods are both desirable and unattainable for many. The desire for luxury can be both captivating and fleeting.

Luxury purchases are driven by emotional desires and not just practical needs.

Luxury brands leverage the power of belonging. Owning luxury goods can make people feel a sense of connection and acceptance within a specific group.

The perception of luxury goods as superior, regardless of actual quality, makes non-luxury counterparts seem inferior.

Gen Z is changing the idea of luxury. They value sustainability, ethical practices, and authenticity over just a high price tag.

The new definition of luxury focuses on authentic experiences, ethical practices, and emotional fulfillment. It's not just about the price tag, but about the story behind the product and its impact.

Digitalization and increased consumer awareness have made luxury more accessible. The lines between high-end and mainstream are blurring.

Luxury consumers are seeking genuine, unique, and personalized experiences. They want to feel a connection to the brand and its values.

Sustainability is becoming a key driver of luxury purchases. Consumers are choosing brands that prioritize eco-friendly practices and ethical sourcing.

The pleasure that comes from experiencing the world through our senses like taste, smell, sight, touch, and sound.

The feeling of being unique and special, driven by the desire to be different from others. It manifests in wanting exclusive products or experiences.

The idea that luxury isn't just about expensive products, but a holistic experience encompassing restaurants, jewellery, boutiques, art, and everything that surrounds a customer's luxurious journey.

The idea that luxury products and experiences are not solely for the wealthy, but rather for anyone who desires them and can afford them.

The combination of fashion, beauty, and jewellery products to create a more comprehensive and luxurious brand experience.

The use of influential personalities to endorse luxury beauty products, which increases their perceived value and attractiveness to potential customers.

The expansion of a luxury brand's offerings by incorporating jewelry into their existing products, enhancing their visual appeal and expanding their market reach.

The collaboration between fashion and jewelry designers resulting in unique and limited-edition pieces, captivating collectors and exclusivity seekers.

A business relationship where an artist creates a product or line for a brand, receiving payment.

A legal non-profit organization that provides funding or support for charitable purposes.

A relationship where a knowledgeable person guides a less experienced person.

The process of building a brand, managing its assets, and creating a consistent image for customers.

The quality of raw materials, craftsmanship, design creativity, uniqueness, consistency with the brand's identity, and sustainability.

The combination of tangible (products, logo) and intangible (culture, values) attributes that create a brand's identity.

The ability of a brand to consistently meet customer expectations, providing value, trust, and loyalty.

The ability of a brand to build and maintain strong relationships with customers, leading to repeat purchases and loyalty.

This level offers high-end fashion with a focus on maximal creativity and exclusivity. Garments are custom-made and often considered pieces of art. It mainly serves as a brand-building strategy to project an image of luxury and aspiration.

This level represents designer collections with a high level of creativity and quality, often showcased on runways. While still expensive, it offers a wider selection and more practical occasions for wear compared to Haute Couture.

This level draws inspiration from Ready-to-Wear but focuses on larger production volumes and a more casual aesthetic. It caters to a broader audience, including younger consumers, and offers more accessibility in retail.

This level represents accessible fashion aimed at a younger demographic. It focuses on mass production and affordable pricing, reflecting in the quality and materials used.

This level aims to bridge the gap between luxury and high street fashion, offering trendy but less extreme styles. It caters to everyday wear and is readily available in retail.

The process of shaping how consumers perceive a brand through all interactions, using elements like branding, packaging, and customer service.

Choosing the right name can create an instant connection with consumers, reflecting the brand's values, origin, and target audience. It can also contribute to brand recall and recognition.

Analyzing the meaning and cultural connotations of a brand name across different regions. It helps ensure the name is positive and resonates with the target audience.

The visual representation of a brand, often a symbol or design that represents its personality and values. It can vary from figurative (representational) to abstract (non-representational) styles.

The first point of physical contact consumers experience with a product. It represents an opportunity to enhance the brand experience and create a positive impression.

The process of creating a distinct market position for a brand based on its unique attributes, target audience, and competitive landscape.

The extent to which a brand is recognized and known by consumers in the market. It measures the brand's visibility and awareness.

The percentage of consumers who choose to buy a particular brand in relation to the total market. It measures the brand's market share and success.