Test Your Versace Knowledge

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Questions and Answers

What is Versace's logo inspired by?

  • A French fashion designer
  • A famous Italian artist
  • A Roman emperor
  • A Greek mythological figure (correct)

When did Versace stop using fur in its products?

  • They still use fur
  • 2018 (correct)
  • 2019
  • 2020

Which of the following is NOT a type of product that Versace produces?

  • Haute cuisine (correct)
  • Ready-to-wear
  • Accessories
  • Haute couture

What was the name of the first boutique that Versace opened?

<p>Via della Spiga (C)</p> Signup and view all the answers

Who became CEO of Versace after Gianni Versace's murder?

<p>Santo Versace (D)</p> Signup and view all the answers

What is the name of the fashion luxury group that Versace joined in 2019?

<p>Capri Holdings Limited (A)</p> Signup and view all the answers

What did Versace face controversy for in 2019?

<p>Producing a range of tops suggesting Hong Kong and Macau were separate countries (A)</p> Signup and view all the answers

What are the names of the two additional lines that Donatella Versace added to the brand in 1993?

<p>Young Versace and Versus (C)</p> Signup and view all the answers

What company does Versace license its name and branding to for eyewear?

<p>Luxottica (C)</p> Signup and view all the answers

Flashcards

What is Versace's logo inspired by?

Versace's logo features a mythical creature from Greek mythology.

When did Versace stop using fur?

Versace stopped using fur in its products in the year 2018.

What types of products does Versace produce?

Versace is a fashion house that specializes in high-end clothing, accessories, and fragrances.

Where was Versace's first boutique?

Versace's first boutique opened at Via della Spiga in Milan, Italy.

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Who became CEO after Gianni Versace's murder?

Santo Versace took over as CEO of Versace after the murder of Gianni Versace.

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What fashion group is Versace a part of?

Versace joined Capri Holdings Limited in 2019, a luxury group that also owns Michael Kors and Jimmy Choo.

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What controversy did Versace face in 2019?

Versace faced controversy in 2019 for producing a range of clothing that suggested Hong Kong and Macau were separate countries, which was seen as insensitive and politically charged.

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What additional lines did Donatella Versace add?

Donatella Versace added 'Young Versace' and 'Versus' to the brand in 1993, offering different styles and price points.

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Who does Versace license its eyewear to?

Versace licenses its name and branding to Luxottica for the production of eyewear.

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Study Notes

Versace: A Brief History and Overview

  • Gianni Versace founded the Italian luxury fashion company in 1978, known for flashy prints and bright colors.
  • The brand produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand.
  • Versace licenses its name and branding to Luxottica for eyewear.
  • The company logo is inspired by Medusa, a figure from Greek mythology.
  • The first boutique opened in Milan's Via della Spiga in 1978, expanding to accessories, jewelry, home furnishings, and china by 1982.
  • Donatella Versace added the Young Versace and Versus lines in 1993.
  • The brand gained international coverage from the black Versace dress of Elizabeth Hurley in 1994.
  • After Gianni Versace's murder in 1997, Donatella Versace became creative director, and his older brother Santo Versace became CEO.
  • In 2018, Michael Kors purchased Versace for two billion euros, and in 2019, Gianni Versace S.r.l. joined Capri Holdings Limited, forming a new global fashion luxury group.
  • Versace stopped using fur in its products in 2018 and announced it would stop using kangaroo leather in 2020.
  • The brand has three Palazzo Versace hotels, the world's first fashion-branded hotels, in Gold Coast, Dubai, and Macau.
  • Versace faced controversy in 2019 for producing a range of tops suggesting Hong Kong and Macau were separate countries. The brand apologized and destroyed the offending clothing.

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